Welcome to our latest “Retail and Ecommerce Sales Benchmarks.” This series provides critical data to help benchmark sales against the market. In this deck, one of seven in the series, we cover our latest forecasts for holiday sales.​

This deck covers:​

• Our holiday ecommerce forecasts as of Q2 2026, including breakdowns by physical sales versus ecommerce, device, Cyber 5, and product category.​

This deck can help you:​

• Develop commerce strategy and benchmark commerce performance (brands and retailers) ​
• Determine market sizing (brands, agencies, media platforms, solution providers) ​
• Develop go-to-market strategy (solution providers)​​