Welcome to our latest “Retail and Ecommerce Sales Benchmarks.” This series provides critical data to help benchmark sales against the market. In this deck, one of seven in the series, we cover our latest forecasts for ecommerce sales.

This deck covers:

Our ecommerce sales forecasts as of Q2 2026, including breakdowns by device, fulfillment method, channel, category, and company.

This deck can help you:

Develop commerce strategy and benchmark commerce performance (brands and retailers)
Determine market sizing (brands, agencies, media platforms, solution providers)
Develop go-to-market strategy (solution providers)

authors

Blake Droesch

Contributors

Sky Canaves: Principal Analyst

Suzy Davidkhanian: VP, Content

Nikolai Dineros

Ethan Cramer-Flood: Principal Forecasting Writer

Brian Lau: Senior Forecasting Analyst

Cindy Liu: Senior Forecasting Analyst

Wendy Malloy: Director, Reports Editor

Sarah Marzano: Principal Analyst, Retail Media

Emma Noyes: Senior Graphic Designer, Data Visualization

Sakina Thanawala: Copy Editor

Emman Velasco: Data Visualization Editor

Jherr Daven Velasco: Data Visualization Editor

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US Ecommerce Sales Benchmarks: Q2 2026

Forecasts and Insights for Ecommerce Sales

Retail and Ecommerce Sales Benchmarks: Q2 2026

Forecasts and Insights for US Total Retail, Ecommerce, Holiday, Amazon, Apparel, Grocery, and Worldwide Sales

authors

Blake Droesch

Contributors

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