Worldwide Ecommerce Benchmarks: Q2 2026

Forecasts and Insights for Worldwide Ecommerce Sales

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About This Report
Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.
Table of Contents

Welcome to our latest “Retail and Ecommerce Sales Benchmarks.” This series provides critical data to help benchmark sales against the market. In this deck, one of seven in the series, we cover our latest forecasts for worldwide ecommerce.

This deck covers:

  • Our worldwide ecommerce forecasts as of Q2 2026, including breakdowns by sales channel, device, and country

This deck can help you:

  • Develop commerce strategy and benchmark commerce performance (brands and retailers)
  • Determine market sizing (brands, agencies, media platforms, solution providers)
  • Develop go-to-market strategy (solution providers)

authors

Blake Droesch

Contributors

Sky Canaves
Principal Analyst
Ethan Cramer-Flood
Principal Forecasting Writer
Nikolai Dineros
Brian Lau
Senior Forecasting Analyst
Cindy Liu
Senior Forecasting Analyst
Wendy Malloy
Director, Reports Editor
Sarah Marzano
Principal Analyst, Retail Media
Emma Noyes
Senior Graphic Designer, Data Visualization
Sakina Thanawala
Copy Editor
Emman Velasco
Data Visualization Editor
Jherr Daven Velasco
Data Visualization Editor
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