A recent Supreme Court ruling could raise broker insurance and vetting costs, making transportation more expensive.

Thailand's digital market continues to evolve as ad investment grows, AI adoption accelerates, ecommerce expands, and consumers embrace digital-first shopping and media habits.

In July 2026, we analyzed 3,210 ChatGPT responses across eight media and entertainment categories to compile the EMARKETER AI Visibility Index.

Last November, we identified 11 trends we expected to shape the business landscape in 2026. Our Trends 2026 update reveals where expectations are holding, where surprises have emerged, and what businesses should watch through year-end.

On today’s podcast episode, we discuss the three biggest questions surrounding Amazon right now: Are Amazon’s AI tools gaining traction with consumers, advertisers, and enterprise clients? Is Prime Video becoming a true premium advertising opportunity, or is it still an added benefit of Amazon’s core shopping ecosystem? And will cloud overtake retail as Amazon’s biggest business by 2030? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff, as they explore these questions and more. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.

The old athlete-brand relationship playbook is changing quickly as athletes become creators. Instead of waiting for networks or press offices to shape their narrative, athletes are building the studio themselves, streaming from on their smartphones, with no scripts in sight on platforms like Amazon’s live-streaming service Twitch. When WNBA stars Courtney Williams and Natisha Hiedeman turned the 2026 All-Star Weekend into a 72-hour Twitch livestream with a peak audience of 36,000 concurrent viewers, or when former Boston Celtics forward Jaylen Brown processed a trade to the 76ers with nearly 30,000 viewers, they were doing more than traditional press hits. They were talking directly to their fandom and sponsors followed.

UK ecommerce is entering a new growth phase, with higher spending, omnichannel investment, and expanding online categories determining which retailers pull ahead.

A licensing mandate could force retailers to choose between speed, flexibility, and cost.

AI tools built by healthcare providers must capitalize on their trust edge over general-purpose chatbots to drive adoption.

AI is transforming Latin America's digital economy, changing how consumers discover products, make purchases, and engage with businesses. Companies that adapt their commerce and customer experience strategies will be better positioned to compete.

AI recommendations are reshaping financial services discovery. In this industry’s inaugural report, we track ChatGPT brand visibility in Q2 2026, the sources informing recommendations, and what it takes to stay competitive.

Perplexity’s win makes it harder to keep AI shopping agents off retail sites.

YouTube is becoming TV. As its viewing shifts to TV screens and ad budgets blur across channels, marketers need to rethink where TV ends and digital video begins.

More customers are buying perishables as convenience and value pull spending away from supermarket chains.

Fox is acquiring streaming platform Roku for $22 billion, creating what analysts call the third-largest player in US streaming by share of viewing. The deal gives Fox direct access to Roku's 100 million households worldwide and positions the combined entity to dominate the free ad-supported streaming TV (FAST) market. "For Fox it really jumpstarts their digital ad revenues," said our analyst Ross Benes on a recent episode of "Behind the Numbers." "Fox is still mostly a legacy company, and what they do have for streaming has largely been acquired, such as Tubi."

Retailers pulled out creative stops in July, from Nike's star-studded World Cup campaign to Lego's massive trophy installation in New York City. Here are the brands that broke through the noise, created memorable experiences, and made strategic bets on their future.

On today's podcast episode, we discuss the biggest gaps between where Americans spend their time and where advertisers spend their money. We explore the disconnect in social media, the imbalance in subscription OTT, and why digital audio continues to be a dark horse. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen wherever you get your podcasts, or watch on YouTube, Spotify, or Apple Podcasts.

Amazon keeps widening its lead: Delivery speed, AI tools, and advertising are driving growth while reinforcing customer loyalty.

Our updated forecasts show that genAI, social, and streaming are becoming the front lines where pharma must build trust and visibility.