Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Reddit inks deal with Pacvue, highlighting its growing role in retail media and AI commerce

Article
Mar 19, 2026

An integration with Reddit and Pacvue plugs Reddit into more than 100 networks as the platform’s AI citations and ad sales climb.

The Structural Constraints Limiting In-Store Retail Media

The Structural Constraints Limiting In-Store Retail Media

Report
Mar 19, 2026

In-store is retail media’s biggest missed opportunity. Ecommerce-first design, weak measurement, and internal friction keep budgets small, even as stores drive most sales. Closing the gap demands new standards, aligned incentives, and real infrastructure investment.

Amazon Prime Video’s ad-free price hike pushes viewers toward ads

Article
Mar 17, 2026

Amazon Prime Video hikes its ad-free price by 67%, making ads the default as streaming competition intensifies.

Amazon retail media marketers are laser-focused on ROI

Amazon retail media marketers are laser-focused on ROI

Article
Mar 16, 2026

Half of brand and agency marketers worldwide say their top Amazon retail media priority is improving ROI and efficiency of existing spend, according to November 2025 data from Skai and Stratably.

Perplexity appeals Amazon ban on its shopping agent amid the rise of AI mediated shopping

Perplexity appeals Amazon ban on its shopping agent amid the rise of AI mediated shopping

Article
Mar 16, 2026

Perplexity is challenging an Amazon ban in a court fight over Comet AI that could curb retail media power.

The Future of Digital 2026: Canada

The Future of Digital 2026: Canada

Report
Mar 16, 2026

AI is reshaping how consumers in Canada search, shop, and spend time with media. As digital adoption deepens, brands, publishers, and retailers face the need to adapt to AI-driven discovery and commerce, or risk losing out in a rapidly changing market.

Amazon reportedly plans to shift Prime Day to June

Article
Mar 13, 2026

A rumored late June date would heighten pressure on sellers and competitors while easing Amazon’s YoY comparisons.

Industry KPIs: CTV QR code scan rates fell sharply in Q4 2025

Industry KPIs: CTV QR code scan rates fell sharply in Q4 2025

Article
Mar 13, 2026

Our industry KPI data shows CTV QR code scan rates falling from 0.010% to 0.004% in 2025 as ad clutter and fatigue curb second-screen action.

Microsoft launches AI-powered Copilot Health for patient data and insights

Article
Mar 12, 2026

The AI portal ties health records and wearables together as daily health conversations top 50 million.

Amazon redesigns Fire TV to expand CTV ad ambitions

Article
Mar 09, 2026

Fire TV's new UI weaves ads across screens, tying CTV reach to retail data and programmatic scale.

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US Ecommerce by Category Forecast 2026

US Ecommerce by Category Forecast 2026

Report
Mar 09, 2026

Ecommerce will gain new momentum coming out of the post-pandemic slump, driven largely by food and beverage sales.

Beehiiv doubles ad sales team as newsletter monetization heats up

Article
Mar 06, 2026

Beehiiv is challenging Substack, as an ad network and flat fees lure creators; but scaling inventory and measurement will test its $50 million goal.

Walmart, Amazon say AI boosts ecommerce sales

Walmart, Amazon say AI boosts ecommerce sales

Article
Mar 06, 2026

Chatbot use is increasing basket sizes and conversion rates.

US Holiday 2025 Recap and 2026 Preview

US Holiday 2025 Recap and 2026 Preview

Report
Mar 05, 2026

To capture a share of limited holiday gains, retailers and brands must zero in on pockets of opportunity across mobile commerce, social platforms, and consumer adoption of AI for shopping.

WPP court filing exposes $9 billion in client spending data, raising new questions about agency trading practices

WPP court filing exposes $9 billion in client spending data, raising new questions about agency trading practices

Article
Mar 04, 2026

A WPP court filing reveals $9 billion in spend and rebate income, pushing brands to revisit principal media terms.

FAQ on retail technology: AI's role in reshaping commerce operations and customer experience

Article
Mar 02, 2026

While categories like payments, back-end infrastructure, and in-store systems remain relevant, AI has emerged as a defining force in retail tech for 2026.

February's retail winners: CeraVe’s viral moment moment, Jordan’s cultural activation, and H-E-B’s under-the-radar play

Article
Mar 02, 2026

Retailers that broke through the noise in February didn't necessarily spend the most, they just understood the moment better than their competitors. Here are the three winners from this month’s Unofficial Monthly Retailer Awards, according to a recent episode of “Reimagining Retail.”

Stablecoin Explainer 2026

Stablecoin Explainer 2026

Report
Mar 02, 2026

Stablecoins are moving from crypto rails to mainstream payments infrastructure. Regulatory support and institutional investment are accelerating adoption, but consumer trust gaps, fragmentation, and liquidity risks pose near-term hurdles for digital payments.

The Gaming Advertising​ Opportunity

The Gaming Advertising​ Opportunity

Report
Feb 27, 2026

Gamers are highly engaged, span all demographics, and are increasingly receptive to ads. Yet gaming remains one of the most undermonetized channels in digital advertising.​

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