eMarketer recently published several Amazon forecasts, including retail ecommerce sales, direct vs. marketplace sales, retail ecommerce sales by product category, Amazon Prime users and households, and Amazon smart speaker users.

Jeff Cohen, partner and CMO at Seller Labs, explains what marketers should do before, during and after Prime Day to benefit from the shopping surge.

Since its 2015 inception, Amazon Prime Day has quickly rippled across the industry and reshaped the dynamics of the summer and back-to-school shopping seasons. Cooper Smith, director of Amazon research at Gartner L2, spoke with eMarketer’s Andrew Lipsman about what to expect on Prime Day 2018, and how marketers can capitalize on this fast-growing and influential retail phenomenon.

Growing numbers of internet users in France and Germany now watch digital video, stream music and play games online. Younger people are leading this digital charge, while many older residents are more loyal to traditional media.

The share of consumers using mobile devices for retail purchases is lower in France and Germany than in several other nations in Western Europe. Yet together, the two countries will account for over $45 billion in mobile sales in 2018.

This report analyzes the holiday shopping habits of consumers in Europe, particularly the adoption of Black Friday.