Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Prime Day Was Dominated By Amazon-Branded Electronics

Prime Day Was Dominated By Amazon-Branded Electronics

Article
Aug 21, 2018

Amazon aggressively discounted its own branded electronics for Prime Day this year, and the strategy seems to have worked as consumers scooped up Amazon Fire and Amazon Echo products.

Traditional Grocery Loses Dollar Share to Digital Competitors

Traditional Grocery Loses Dollar Share to Digital Competitors

Article
Aug 20, 2018

According to a new study from Inmar, traditional grocery has been taking hits, not just from newer ecommerce options but also warehouse clubs and big box multichannel retailers. Grocery shoppers are spreading out their spend across more channels than ever, and even smaller retailers feel pressure to offer digital options.

Cord-Cutting Accelerates as OTT Video Keeps Growing

Cord-Cutting Accelerates as OTT Video Keeps Growing

Article
Aug 17, 2018

A record number of US consumers will have pulled the plug on pay TV by the end of 2018. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: Netflix.

Repeat Buyers Favor Marketplaces Over Retailers

Repeat Buyers Favor Marketplaces Over Retailers

Article
Aug 17, 2018

Global online marketplaces like Amazon and Alibaba have risen to prominence and are becoming a competitive threat to retailers and brands around the world. According to a 2018 Salesforce survey, merchants have reason to be concerned. Online buyers are starting their hunt for products on marketplaces with increased frequency.

Bundle Up!

Bundle Up!

Report
Aug 16, 2018

According to our latest forecast, a record number of US consumers will have pulled the plug on pay TV by the end of this year. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: OTT services.

Shopping Holidays in Asia-Pacific StatPack

Shopping Holidays in Asia-Pacific StatPack

Report
Aug 15, 2018

This eMarketer StatPack lays out statistics around the major shopping holidays in Asia-Pacific that drive shopping in similar ways as Western holidays such as Thanksgiving, Christmas and New Year’s Day. In China, Japan and Indonesia, Singles’ Day drives ecommerce activity in November. Indonesia also has a holiday in Q4 known as Harbolnas. India celebrates the gift-giving holiday of Diwali in the fall. South Korea’s Q4 holiday shopping centers around the recently launched “Korea Sale Festa,” while Australia has a November “Click Frenzy” sales day that fuels ecommerce holiday shopping.

Latin America Ecommerce 2018

Latin America Ecommerce 2018

Report
Aug 14, 2018

Regional and country-by-country figures for retail sales, retail ecommerce sales, retail mcommerce sales and digital buyers in Latin America, Argentina, Brazil and Mexico—in addition to demographics, barriers to ecommerce, as well as leading websites and mobile apps.

Amazon Moves to Leverage Its Brick-and-Mortar Footprint

Amazon Moves to Leverage Its Brick-and-Mortar Footprint

Article
Aug 10, 2018

One-hour curbside pickup is the latest Amazon benefit granted to Whole Foods Market shoppers using the Prime Now app. Getting items to shoppers quickly and more conveniently (not to mention cost-effectively) is where the retail battle is being fought.

How Amazon Disrupted Brands' Data-Driven Merchandising Efforts

How Amazon Disrupted Brands' Data-Driven Merchandising Efforts

Interview
Aug 09, 2018

Mike Sands, co-founder and CEO of Signal, discusses how companies use marketing data to modify their merchandising efforts, and why they need to pay extra close attention to Amazon.

Mining Google and Amazon for Search Data Can Lead to Marketing Gold

Mining Google and Amazon for Search Data Can Lead to Marketing Gold

Interview
Aug 09, 2018

Wes MacLaggan, senior vice president of marketing at Marin Software, discusses why marketers need to keep mining search and other types of data to stay competitive.

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Voice Commerce’s Growing Pains

Voice Commerce’s Growing Pains

Article
Aug 07, 2018

Technology publisher The Information rattled the digital sector with a report suggesting that the vast majority of smart speaker owners have not used the devices to make purchase, and the few who had tried voice-controlled shopping were unlikely to do it again.

Amazon Plans to Strengthen Its Foothold Across Western Europe

Article
Aug 06, 2018

Amazon’s advantage when entering new markets is its ability to offer a wide variety of items that can be shipped quickly. By fortifying its place in Europe, Amazon aims to take advantage of rising consumer spending.

What Did We Learn from Amazon Prime Day 2018?

What Did We Learn from Amazon Prime Day 2018?

Article
Aug 06, 2018

Amazon Prime Day was just last month, but by hype-cycle standards July might as well be last year. Reports keep coming in, though, and are adding more color to the original narrative. The online giant said more than 100 million products were purchased during the event this year. And it looks like mobile is playing a larger part.

Walmart Shifts Focus from Employee Delivery to Driverless Cars

Walmart Shifts Focus from Employee Delivery to Driverless Cars

Article
Aug 01, 2018

The big-box retailer is testing online grocery delivery using Waymo (formerly the Google self-driving car project). While the order is being prepared by Walmart, a car will pick up and drive the consumer to the store to retrieve the purchase. But is there consumer demand for this service?

Amazon's Health and Beauty Sales Soar

Article
Jul 30, 2018

With the June acquisition of PillPack and quieter forays into beauty, Amazon has demonstrated its intent to move into the online pharmacy business as well as the space dominated by Sephora and Ulta Beauty. Should traditional pharmacies and beauty retailers be concerned by Amazon’s exploration of new product categories?

US Omnichannel Retail StatPack 2018

US Omnichannel Retail StatPack 2018

Report
Jul 30, 2018

This StatPack provides a visual overview of major omnichannel retailing trends in the US.

Amazon Moves Closer to Becoming Top Retailer in US Apparel

Article
Jul 26, 2018

In 2015, Amazon made retail industry headlines when Cowen and Company forecast that the company would dethrone Macy's, the No. 1 clothing retailer, by 2017. Fast forward a few years, and by many measures that did come to pass. According to Morgan Stanley, Amazon had a 7.9% share of US apparel sales in 2017, compared with 4.1% for Macy's. But the top spot belonged to Walmart, with an 8.6% share. The financial firm expects that to change this year.

Amazon Prime Day: Not Just Server Glitches

Amazon Prime Day: Not Just Server Glitches

Article
Jul 23, 2018

In the latest episode of the "Behind the Numbers" podcast, eMarketer's Andrew Lipsman and Krista Garcia take a look at some of the key data points and storylines that emerged from this year's Prime Day event.

Groceries Are Amazon's Fastest-Growing Category

Article
Jul 23, 2018

Amazon made waves last year with the acquisition of Whole Foods Market. Despite forays into food and beverage with Amazon Fresh, this was a loud and clear signal that the online retailer was invading the traditional supermarket space as well. And the retailer that solves the logistical issues of getting perishables to shoppers quickly and cost-effectively stands to gain exponentially.

Amazon Moves the Needle with Marketplace Sales

Amazon Moves the Needle with Marketplace Sales

Article
Jul 20, 2018

Amazon's marketplace sales not only have leapfrogged its direct sales business, but marketplace growth is significantly outstripping that of direct operations, which means the gap between marketplace and direct will grow larger in coming years.

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