Warner Bros. Discovery and Paramount finally settled their antitrust lawsuit in September 2026 and will become “WarnerMount.” What effects will the merger have on the entertainment industry?

AI shopping is forcing marketers to rethink which digital channels matter most for brand visibility. For years, marketers have concentrated resources on two questions: Where do consumers spend their time, and where do they spend their money? AI product recommendations add a third: Where do large language models (LLMs) get the information that shapes what they recommend? “You also need to consider where these LLMs are sourcing recommendations,” said our analyst Blake Droesch during EMARKETER's Future of Digital summit.

AI recommendations for tech hardware and devices are becoming more selective, with fewer brands and sources breaking through. Our Q3 2026 index tracks visibility in 13 categories across the industry.

Commerce media’s inherited advantage is reaching its limits. The next phase depends on earning consumer attention and advertiser demand, even as conversational commerce reshapes the high-intent ad model that fueled its rise.

AI mentions in personal care and beauty favor established brands, but visibility can shift quickly with model updates. Our Q3 index tracks ChatGPT visibility across nine industry categories.

The World Cup and presidential elections have lifted ad spending growth across all major media in 2026, but digital’s momentum will extend beyond the event-driven boost.

Beauty ecommerce is outpacing the broader category as social and AI reshape the path to purchase. As generational divides widen, brands and retailers need to rethink how they win discovery, consideration, and conversion.

In August 2026, we analyzed 11,250 ChatGPT responses across 23 retail store categories to compile the AI Visibility Index.

Asia-Pacific remains the world's largest subscription OTT market by viewers, but countries are divided into three camps: emerging markets, developed ones still building audiences, and mature ones focused on profitability and content quality.

AI shopping agents are becoming a bigger part of how consumers discover and compare products. As the holiday season approaches, brands are rethinking how product information needs to work for AI as well as human shoppers.

51% of US digital food and beverage buyers bought groceries from Amazon in the past 30 days, according to a May survey from Bizrate Insights and EMARKETER.

Affiliate marketing keeps gaining ground as cost-conscious shoppers, creator growth, and AI reshape the channel. But shifting consumer journeys and publisher pressures are changing where brands see value.

AI agents could weaken retail media data and ad exposure, pushing brands to rethink their Amazon strategies.

Dress-code changes and training investments are meant to improve service and support discovery.

Online marketplaces are taking a bigger share of ecommerce, but rising shopper expectations, tighter margins, and weaker customer relationships are reshaping the opportunity for brands and retailers.

AI is rewriting the shopping journey, and marketers have to follow it. That means watching how brands show up in large language models (LLMs), and how they engage customers arriving through AI-driven searches. This is the “intelligence revolution.” “The intelligence age is gaining steam,” said Stephanie Paterik, vice president of insights at EMARKETER, in her keynote presentation at this week's Future of Digital Summit. “One billion weekly ChatGPT users worldwide is a number that OpenAI hit just this month. Sixty-nine percent of CEOs around the world tell us that AI is changing their business, not just how they send an email or craft, you know, a report, but how they are fundamentally operating.”

Expanding its fulfillment network could encourage more grocery spending while narrowing Walmart's convenience advantage.

Prime Big Deal Days will spotlight exclusive products, grocery savings, and AI features as retailers compete for early holiday spending.