Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Albertsons lowers its outlook as grocery shoppers pull back

Albertsons lowers its outlook as grocery shoppers pull back

Article
Jul 23, 2026

Albertsons gets squeezed from all sides as Walmart wins on price, Amazon on convenience, Costco on value.

Amazon faces Senate scrutiny over marketplace oversight

Article
Jul 23, 2026

A Senate probe could push the retailer to strengthen governance as concerns about manipulation grow.

Live Earnings Report: Marketing and Advertising Tracker Q2 2026

Live Earnings Report: Marketing and Advertising Tracker Q2 2026

Report
Jul 23, 2026

What Q2 earnings say about the future of advertising

Amazon is quietly becoming a grocery run for half of online shoppers

Amazon is quietly becoming a grocery run for half of online shoppers

Article
Jul 22, 2026

More than half (51%) of US digital buyers purchased food or beverage on Amazon in the past 30 days, including from AmazonFresh and Whole Foods, according to a May survey from Bizrate Insights and EMARKETER.

Amazon’s CPG gains strengthen its retail media advantage

Amazon’s CPG gains strengthen its retail media advantage

Article
Jul 22, 2026

More frequent shopping strengthens retail and advertising.

EMARKETER-exclusive data shows AI-powered shopping fuels retail media click growth

EMARKETER-exclusive data shows AI-powered shopping fuels retail media click growth

Article
Jul 21, 2026

AI shopping lifts retail media clicks: Marketers may have opportunities to influence shoppers as purchase decisions take shape via retailers’ AI features.

FAQ on ecommerce marketplaces: The shift from Amazon-only to multi-marketplace

FAQ on ecommerce marketplaces: The shift from Amazon-only to multi-marketplace

Article
Jul 20, 2026

Third-party marketplaces concentrate most of the world's online shopping, and the model keeps expanding: social platforms now run marketplaces, US retailers are opening their marketplaces to international shoppers, and Latin America has become the most contested battleground. This FAQ covers how marketplace power is distributed, where the growth is, and what sellers should do about it in 2026.

Retail media’s next act: Proving business growth, not just ad performance

Article
Jul 20, 2026

Retail media networks (RMNs) are moving beyond traditional return on ad spend metrics to prove business impact through closed-loop attribution that connects media exposure to actual purchases, both online and in-store.

Christmas in July tests shoppers’ appetite for deals

Christmas in July tests shoppers’ appetite for deals

Article
Jul 17, 2026

Wayfair and QVC set “Christmas in July” events, but frequent promotions risk shopper fatigue and weaker returns.

US Programmatic Advertising Forecast and Ad Tech Trends H2 2026

US Programmatic Advertising Forecast and Ad Tech Trends H2 2026

Report
Jul 17, 2026

US programmatic advertising is consolidating around video, CTV, walled gardens, retail media, and agentic AI. Marketers need to balance signal, scale, transparency, and control as automated buying enters its next phase.

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Holiday Shopping 2026

Holiday Shopping 2026

Report
Jul 16, 2026

Consumer spending will come under greater pressure during the 2026 holiday season, slowing retail and ecommerce sales growth compared with the rest of the year.

AI is quietly deciding which products consumers never see

Article
Jul 15, 2026

AI research has moved from novelty to habit in the shopping journey, and it's changing more than where consumers start looking. It's changing who wins.

Big Tech’s AI Spending Boom Is Testing the Market’s Limits

Big Tech’s AI Spending Boom Is Testing the Market’s Limits

Report
Jul 15, 2026

The race to build AI infrastructure has triggered an unprecedented rush for capital and spending, reshaping capital markets and creating new pricing, platform, and vendor risks for marketers.

FAQ on Prime Day: 2026 results, the everyday-essentials shift, and holiday signals

Article
Jul 15, 2026

Amazon Prime Day 2026 set record sales, but the headline number hides a value shift: shoppers spent less per household, leaned into everyday essentials, and grew harder to satisfy. Amazon's first members-only same-day grocery Prime Day, and its widening membership lead, reshaped the event. Analysts read the results as a bellwether for the holiday season. This FAQ covers what Prime Day is, how the 2026 event actually performed, what shoppers bought, and how brands and rival retailers should respond.

Commerce media expands beyond retail as nontraditional players capture billions in ad spend

Article
Jul 13, 2026

Commerce media is no longer synonymous with retail, as delivery platforms, financial services, and travel companies build sophisticated advertising networks that rival traditional retailers in scale and effectiveness.

Al Visibility Index: Tech Hardware and Devices Leaderboard, June 2026

Al Visibility Index: Tech Hardware and Devices Leaderboard, June 2026

Article
Jul 13, 2026

In June 2026, we analyzed 4,010 ChatGPT recommendations across 13 categories in the tech hardware and devices industry to compile the AI Visibility Index.

Hasbro bets adults still want to play with Play-Doh

Article
Jul 10, 2026

Hasbro targets adult hobbyists with affordable floral kits and social-first merchandising to encourage repeat purchases.

Netflix eyes live channels and bundled options as engagement slows

Netflix eyes live channels and bundled options as engagement slows

Article
Jul 10, 2026

Netflix seeks new viewing habits: Live channels and bundles aim to lift viewing time as originals lose staying power and engagement cools.

The Next Era of Social Commerce

The Next Era of Social Commerce

Report
Jul 10, 2026

As social networks lean into the roles they play in the ecommerce journey, they are flooding their pipes with commerce content they hope will help them in the emerging agentic era.

Beyond the record sales: What Prime Day 2026 means for retailers

Article
Jul 08, 2026

Amazon Prime Day 2026 generated record-breaking sales, but the real story lies beneath the headlines: behaviors that signal what retailers should expect heading into the holiday season.

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