The fourth annual Summer Beauty Sale is set to strengthen its category influence.

A divide between discretionary and essentials leaves rivals to compete on convenience or discovery.

Retail media is reshaping search advertising. Costs are rising unevenly while performance gaps widen, forcing advertisers to rethink where spend delivers real results as traditional search dominance fades.

Protest over changes to the retailer’s ad payment policies lay bare merchants’ growing cash flow struggles.

Latin America will be the fastest-growing retail ecommerce market over the next two years. Mercado Libre will capture most of the gains, but smaller players still have a multibillion-dollar opportunity.

Social platforms want a bigger role in search ad budgets, but user habits lag behind. As search expands beyond traditional engines, these platforms must turn occasional behavior into intent-driven activity to grab ad dollars.

In today’s podcast episode, we discuss: What if Meta keeps losing all these lawsuits? What if Meta bought Roku? What if Amazon’s new smartphone is a hit?

AI agents are set to reshape media buying, but it’s still early days. This year will be about building the infrastructure they’ll need for broad adoption. Early tests suggest they’ll lower costs, improve outcomes, and shake up the ad ecosystem.

GenAI health users will jump 37% YoY in 2026, but most queries will still begin on search—forcing marketers to balance SEO with AI discovery.

Amazon's 71.8% catalog share and 132.7 million ad-supported viewers make Prime Video hard to ignore.

The path to purchase describes how consumers move from initial awareness to buying a product or service. In 2026, that journey looks nothing like the linear funnel marketers once relied on. Generative AI (genAI) tools, social commerce platforms, and compressed decision cycles are creating new routes to conversion that bypass traditional search-and-browse patterns. This FAQ examines what is driving these shifts and how marketers can adapt.

Tense price negotiations push brands to trim assortments or shift to the retailer’s marketplace.

This FAQ covers what agentic commerce is, who the key players are, and what brands and advertisers should do about it.

The ecommerce playbook is changing as AI disruptors reshape the path to purchase. In this video, Principal Analyst Sky Canaves explores how discovery, decision-making, and loyalty are evolving—and what retailers and brands must do to stay competitive.

New rules aim to curb misleading discounts ahead of Prime Day.

From automated bidding tools offered by Google, Meta, and Amazon to emerging agentic AI systems designed for end-to-end campaign automation, AI is becoming embedded at every stage of the media buying process.

This FAQ covers what AI creative optimization is, which tools are available, how consumers react, and how marketing teams should reorganize for the shift.

Consumers may be drawn to unregulated peptide products for now, but long-term brand success in this space will depend on transparency and clear education.

Payments are becoming invisible as digital wallets evolve into commerce orchestration layers. The opportunity is clear, but growth hinges on balancing automation, trust, and control as ambient commerce reshapes how consumers shop and pay.

A TikTok-Cameo integration unlocks new revenue streams, enhancing TikTok’s value in influencer marketing strategies.