Tense price negotiations push brands to trim assortments or shift to the retailer’s marketplace.

This FAQ covers what agentic commerce is, who the key players are, and what brands and advertisers should do about it.

The ecommerce playbook is changing as AI disruptors reshape the path to purchase. In this video, Principal Analyst Sky Canaves explores how discovery, decision-making, and loyalty are evolving—and what retailers and brands must do to stay competitive.

New rules aim to curb misleading discounts ahead of Prime Day.

From automated bidding tools offered by Google, Meta, and Amazon to emerging agentic AI systems designed for end-to-end campaign automation, AI is becoming embedded at every stage of the media buying process.

This FAQ covers what AI creative optimization is, which tools are available, how consumers react, and how marketing teams should reorganize for the shift.

Consumers may be drawn to unregulated peptide products for now, but long-term brand success in this space will depend on transparency and clear education.

Payments are becoming invisible as digital wallets evolve into commerce orchestration layers. The opportunity is clear, but growth hinges on balancing automation, trust, and control as ambient commerce reshapes how consumers shop and pay.

A TikTok-Cameo integration unlocks new revenue streams, enhancing TikTok’s value in influencer marketing strategies.

A leaked Amazon deck positions its Rufus AI shopping assistant as a high-intent retail media channel with CPC pricing on the horizon.

Asia-Pacific retail sales growth will stay resilient at 4.9% in 2026 despite volatility, as ecommerce in China nears 50% of retail sales, and livestreaming will top $1 trillion for the first time. Instant and AI-driven commerce will reshape the region’s digital commerce future, and India and Southeast Asia will power the next growth wave.

When choosing where to buy prescription drugs, brand loyalty takes a back seat to price and access where they already shop.

New shoppable placements, unified logins, and strong results tie streaming ads to measurable sales impact.

As ecommerce gains concentrate among a few dominant players, smaller retailers have an opening if they can carve out share in an increasingly uneven market.

Half of brand and agency marketers worldwide say their top Amazon retail media priority is improving ROI and efficiency of existing spend, according to November 2025 data from Skai and Stratably.

AI is reshaping how people discover, evaluate, and buy products. As assistants and emerging agents take on more of the shopping journey, retailers must rethink how they surface products and compete for influence in the purchase journey.

Physical stores represent retail media's largest untapped growth opportunity, but the industry's ecommerce-first infrastructure is preventing that potential from being realized. "Retail media in the US was never built for physical stores," said our analyst Sarah Marzano at EMARKETER's Commerce Media Trends Summit. "The system we built was designed around ecommerce native signals, ecommerce native formats, and ecommerce native measurement."

Mcommerce is lucrative in the UK. But retailers must continue evolving their apps and mobile sites to stay competitive in the age of AI.

Publicis tells clients it no longer recommends The Trade Desk as both feel pressure from the rise of walled-garden tech platforms.