Amazon’s Twitch platform is testing pause ads as 51% of viewers act on them, betting on less intrusive formats to drive livestream reach.

On February 20, eBay’s updated user agreement goes into effect, banning third-party AI agents that autonomously buy for consumers, targeting the emerging “buy-for-me” tools designed to handle discovery, decisioning, and checkout.

Retail is entering a more complex, multichannel era, testing retail media strategies as a result. In this video, Principal Analyst Sarah Marzano examines the structural shifts reshaping how consumers discover and purchase, and what those changes signal for growth.

Joybuy, the Chinese ecommerce retailer’s UK site, is scheduled to launch in March.

Emotion won at the Super Bowl as Ring, Budweiser, and Amazon topped iSpot rankings by pairing heart, nostalgia, and humor with brand recognition.

US fashion ecommerce is maturing just as AI, social commerce, and resale gain traction. Slower growth and costly returns are raising the stakes, reshaping how consumers discover, decide, and buy.

The company expects capital expenditures to run to $200 billion in 2026 as it looks to keep pace with competitors and demand.

Amazon’s strong Q4 results were tempered by uncertainty as a $200 billion 2026 spending plan rattled investors.

E.l.f.’s Rhode acquisition is driving outsize growth as Estée fights to stay relevant.

This FAQ examines how shoppable media works, where consumers engage with it, and how marketers should evaluate these emerging formats.

Latin America’s video market is hitting peak penetration as streaming dominates media time. Mobile-first behaviors, platform concentration, and the popularity of short-form video are reshaping media consumption habits.

The ecommerce partnership failed due to limited buy-in from Saks’ brand partners.

Last week, Amazon announced it would shut down its Amazon Fresh and Amazon Go locations. While this doesn’t signal a full retreat from physical retail, it does underscore Amazon’s growing emphasis on digital grocery, which has clear implications for its retail media strategy. Instead of prioritizing advertising tied to physical stores, Amazon is doubling down on media formats that can scale well beyond its owned retail footprint.

Shoppers will spend $29.1 billion—nearly $200 per person—on loved ones, friends, and pets.

AI platforms’ long-held anti-advertising stance changed in January 2026. The rising cost of competing in AI has forced OpenAI and Google to launch AI ad pilots, and other platforms will likely follow suit. But advertisers may not be the winners in this gold rush.

The AI Platform Is Closer Than Some Rivals, but It Still Faces Barriers

A new policy bans buy-for-me bots without permission, as the retailer looks to control the agentic shopping experience.

This FAQ addresses what commerce media is, how it differs from retail media, and where growth opportunities exist for advertisers in 2026.

This FAQ examines the current state of drone delivery, why scaling has proven difficult, and what retail strategists should consider before making investment decisions.

The global last-mile delivery market is valued at approximately $201 billion in 2025 and is projected to grow at a 12% compound annual rate through 2029. For retailers competing with Amazon's delivery dominance, mastering last-mile logistics is no longer optional.