Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Amazon pulls more grocery spending from traditional supermarkets

Amazon pulls more grocery spending from traditional supermarkets

Article
Aug 03, 2026

More customers are buying perishables as convenience and value pull spending away from supermarket chains.

Fox's Roku acquisition creates a streaming giant focused on free ad-supported TV

Article
Aug 03, 2026

Fox is acquiring streaming platform Roku for $22 billion, creating what analysts call the third-largest player in US streaming by share of viewing. The deal gives Fox direct access to Roku's 100 million households worldwide and positions the combined entity to dominate the free ad-supported streaming TV (FAST) market. "For Fox it really jumpstarts their digital ad revenues," said our analyst Ross Benes on a recent episode of "Behind the Numbers." "Fox is still mostly a legacy company, and what they do have for streaming has largely been acquired, such as Tubi."

Why Nike's World Cup push, Lego's giant trophy, and Play-Doh for adults stood out in July

Article
Aug 03, 2026

Retailers pulled out creative stops in July, from Nike's star-studded World Cup campaign to Lego's massive trophy installation in New York City. Here are the brands that broke through the noise, created memorable experiences, and made strategic bets on their future.

The Ad Dollar–Attention Gap: Social Media, Subscription OTT, and Digital Audio | Behind the Numbers

Audio
Jul 31, 2026

On today's podcast episode, we discuss the biggest gaps between where Americans spend their time and where advertisers spend their money. We explore the disconnect in social media, the imbalance in subscription OTT, and why digital audio continues to be a dark horse. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen wherever you get your podcasts, or watch on YouTube, Spotify, or Apple Podcasts.

Amazon builds a stronger retail ecosystem with AI, ads, and grocery

Amazon builds a stronger retail ecosystem with AI, ads, and grocery

Article
Jul 30, 2026

Amazon keeps widening its lead: Delivery speed, AI tools, and advertising are driving growth while reinforcing customer loyalty.

US adults' digital media time is shifting to genAI, social, and streaming—pharma marketers have to follow

US adults' digital media time is shifting to genAI, social, and streaming—pharma marketers have to follow

Article
Jul 30, 2026

Our updated forecasts show that genAI, social, and streaming are becoming the front lines where pharma must build trust and visibility.

Amazon still out-draws its three closest rivals

Amazon still out-draws its three closest rivals

Article
Jul 28, 2026

Amazon drew 243.8 million US unique visitors across desktop and mobile in April 2026, close to the 342.5 million that Walmart, Temu, and eBay pulled in put together, according to Comscore Media Metrix Multi-Platform data.

Retail and Ecommerce Sales Benchmarks: Q2 2026

Retail and Ecommerce Sales Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

US Amazon vs. Other Retailers’ Benchmarks: Q2 2026

US Amazon vs. Other Retailers’ Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q2 2026

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

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US Ecommerce Sales Benchmarks: Q2 2026

US Ecommerce Sales Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

US Grocery Ecommerce Benchmarks: Q2 2026

US Grocery Ecommerce Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce. 

US Holiday Ecommerce Sales Benchmarks: Q2 2026

US Holiday Ecommerce Sales Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

US Total Retail Sales Benchmarks: Q2 2026

US Total Retail Sales Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

Worldwide Ecommerce Benchmarks: Q2 2026

Worldwide Ecommerce Benchmarks: Q2 2026

Report
Jul 27, 2026

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

The Agentic Commerce Ecosystem 2026

The Agentic Commerce Ecosystem 2026

Report
Jul 24, 2026

Agentic commerce is reorganizing retail around five ecosystem layers. As AI agents gain influence, retailers and brands must decide where to compete, where to partner, and who controls the customer relationship.

Albertsons lowers its outlook as grocery shoppers pull back

Albertsons lowers its outlook as grocery shoppers pull back

Article
Jul 23, 2026

Albertsons gets squeezed from all sides as Walmart wins on price, Amazon on convenience, Costco on value.

Amazon faces Senate scrutiny over marketplace oversight

Article
Jul 23, 2026

A Senate probe could push the retailer to strengthen governance as concerns about manipulation grow.

Earnings Report: Marketing and Advertising Tracker Q2 2026

Earnings Report: Marketing and Advertising Tracker Q2 2026

Report
Jul 23, 2026

What Q2 earnings say about the future of advertising

Amazon is quietly becoming a grocery run for half of online shoppers

Amazon is quietly becoming a grocery run for half of online shoppers

Article
Jul 22, 2026

More than half (51%) of US digital buyers purchased food or beverage on Amazon in the past 30 days, including from AmazonFresh and Whole Foods, according to a May survey from Bizrate Insights and EMARKETER.

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