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Learn More →Prime Day 2026
Amazon Resets Retail’s Summer Calendar With a June Timeline for Its Tentpole Event
About This Report
Amazon is once again reshaping the summer shopping calendar, moving Prime Day earlier and expanding the event to capture a larger share of online spending.
Amazon will win a greater share of US ecommerce during this year’s Prime Day event, with an earlier June date instead of the typical July, an extended four-day format, and AI shopping tools to capture consumer demand.
This deck covers:
- Our Prime Day 2026 forecast
- How consumer behavior is shaping up around Prime Day 2026
- Key opportunities for brands
authors
Sky Canaves
Contributors
- Blake Droesch
- Brian Lau
- Senior Forecasting Analyst
- Wendy Malloy
- Director, Reports Editor
- Sarah Marzano
- Principal Analyst, Retail Media
- Emma Noyes
- Senior Graphic Designer, Data Visualization
- Amy Rotondo
- Director, US Research
- Matt Torpey
- Senior Data Visualization Editor
- Emman Velasco
- Data Visualization Editor
- Jherr Daven Velasco
- Data Visualization Editor
- Ali Young
- Senior Copy Editor and Manager of Content Operations
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