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Learn More →Canada Ecommerce 2026
AI-Powered Shopping and Higher Spend per Buyer Help Ecommerce Gain Ground
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Table of Contents
Executive Summary
Retail ecommerce continues to climb, driven by increased sales per buyer
Ecommerce and mobile buying remain strong in a cloudy retail outlook
Amazon still leads, but there are more players in Canada’s ecommerce rankings
Canada’s most digital categories remain unchanged, but grocery is poised for growth
Recommendations for brands and retailers
Sources
Media Gallery
About This Report
Ecommerce in Canada is entering a new phase. Buyer growth is slowing, but AI-powered shopping and mobile commerce are driving higher spending, reshaping how retailers compete and where future gains will come from.
Table of Contents
Executive Summary
Retail ecommerce continues to climb, driven by increased sales per buyer
Ecommerce and mobile buying remain strong in a cloudy retail outlook
Amazon still leads, but there are more players in Canada’s ecommerce rankings
Canada’s most digital categories remain unchanged, but grocery is poised for growth
Recommendations for brands and retailers
Sources
Media Gallery
Ecommerce growth in Canada now depends on higher spend, not more buyers. AI-powered shopping and mobile commerce are accelerating sales, even as slower adoption and economic pressure reshape retail competition.
Key Question: How is ecommerce spending in Canada changing?
Key Stat: Retail ecommerce sales per digital buyer will rise to C$4,734.50 in 2030.
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authors
Paul Briggs
Contributors
- Sky Canaves
- Principal Analyst
- Carina Lamb
- Juan Perl
- Wendy Malloy
- Director, Reports Editor
- Naomi Rebuelta
- Copy Editor
- Emman Velasco
- Data Visualization Editor
- Jherr Daven Velasco
- Data Visualization Editor
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