Amazon drew 243.8 million US unique visitors across desktop and mobile in April 2026, close to the 342.5 million that Walmart, Temu, and eBay pulled in put together, according to Comscore Media Metrix Multi-Platform data.

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce. 

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

Retail sales remain resilient, but slowing consumer spending is reshaping ecommerce, holiday, and global growth. These benchmarks help businesses measure performance as channel shifts and emerging markets redefine commerce.

Agentic commerce is reorganizing retail around five ecosystem layers. As AI agents gain influence, retailers and brands must decide where to compete, where to partner, and who controls the customer relationship.

Albertsons gets squeezed from all sides as Walmart wins on price, Amazon on convenience, Costco on value.

A Senate probe could push the retailer to strengthen governance as concerns about manipulation grow.

What Q2 earnings say about the future of advertising

More than half (51%) of US digital buyers purchased food or beverage on Amazon in the past 30 days, including from AmazonFresh and Whole Foods, according to a May survey from Bizrate Insights and EMARKETER.

More frequent shopping strengthens retail and advertising.

AI shopping lifts retail media clicks: Marketers may have opportunities to influence shoppers as purchase decisions take shape via retailers’ AI features.

Third-party marketplaces concentrate most of the world's online shopping, and the model keeps expanding: social platforms now run marketplaces, US retailers are opening their marketplaces to international shoppers, and Latin America has become the most contested battleground. This FAQ covers how marketplace power is distributed, where the growth is, and what sellers should do about it in 2026.

Retail media networks (RMNs) are moving beyond traditional return on ad spend metrics to prove business impact through closed-loop attribution that connects media exposure to actual purchases, both online and in-store.

Wayfair and QVC set “Christmas in July” events, but frequent promotions risk shopper fatigue and weaker returns.

US programmatic advertising is consolidating around video, CTV, walled gardens, retail media, and agentic AI. Marketers need to balance signal, scale, transparency, and control as automated buying enters its next phase.