Higher-income spending props up retail sector as value-seeking spreads ahead of the holidays
K-shaped economy, housing market stagnation weigh on home-related retailers
Amazon and Walmart gain momentum, while Target struggles
Holiday setup favors off-price as demand for value broadens
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About This Report
Q3 consumer spending looked steady, but the gains were fueled mainly by higher-income shoppers, revealing a split landscape that bolstered value and essentials retailers while squeezing brands dependent on discretionary and big-ticket projects.
Higher-income spending props up retail sector as value-seeking spreads ahead of the holidays
K-shaped economy, housing market stagnation weigh on home-related retailers
Amazon and Walmart gain momentum, while Target struggles
Holiday setup favors off-price as demand for value broadens
Sources
Media Gallery
While consumer spending was solid in Q3, most of the strength came from higher-income shoppers as lower- and middle-income households pulled back. That divide shaped retail results, lifting value- and essentials-focused players while pressuring brands tied to discretionary and big-ticket categories. The quarter revealed a consumer landscape marked by uneven demand and a sharper hunt for affordability.
Key question: What do Q3 2025 retail earnings tell us about how key retail segments are performing during a time of significant economic uncertainty?
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