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EMARKETER

Infopack: Holiday Shopping in Western Europe 2025

Trends in Consumer Behavior and Digital Sales

Report by Amy Rotondo  |  Nov 21, 2025
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About This Report
Shoppers across Western Europe are gearing up for a digital-first, deal-focused 2025 holiday season. Brands that better understand shifting consumer behaviors can refine their holiday strategies and capitalize on opportunities for growth.
Topics
Holiday & Seasonal Shopping
Digital Shoppers & Buyers
Consumer Behavior
Western Europe

This deck covers:

  • Holiday season retail ecommerce sales in Western Europe
  • Insights into when and how consumers will shop
  • A localized view of holiday shopping in each market

This deck can help you: determine market sizing and benchmark commerce performance (brands, retailers).

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Amy Rotondo

Contributors

Alasdair Denis Carlos
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Ali Young
Senior Copy Editor and Manager of Content Operations
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