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US adults' digital media time is shifting to genAI, social, and streaming—pharma marketers have to follow

Article by Rajiv Leventhal  |  Jul 30, 2026
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US adults' digital media time is shifting to genAI, social, and streaming—pharma marketers have to follow
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Digital Health
Time Spent with Media
United States

The trend: US adults are spending more time with digital media in 2026, driven by increased use of genAI, social media, and streaming video, per EMARKETER’s recently updated forecasts.

Key stats: US adults will spend an average of 13 hours and 26 minutes per day with media in 2026, up 20 minutes YoY and 44 minutes from 2024.

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