Germany fashion ecommerce: What is the size of the pie?
The competitive landscape
Consumer behavior and preferences
Key emerging trends
Opportunities and risks for retailers and brands
Sources
Media Gallery
About This Report
Online fashion sales are stable and growing slowly, but they lag wider ecommerce. Consumers are concerned about sustainability, but price is a bigger priority.
Germany fashion ecommerce: What is the size of the pie?
The competitive landscape
Consumer behavior and preferences
Key emerging trends
Opportunities and risks for retailers and brands
Sources
Media Gallery
This report was prepared with the assistance of generative AI tools to support content organization, summarization, and drafting. All AI-generated contributions have been reviewed, fact-checked, and verified for accuracy and originality by EMARKETER editors. Any recommendations reflect EMARKETER’s research and human judgment.
Fashion ecommerce sales will hit $20.76 billion in 2025. But growth is trailing broader ecommerce. Meanwhile, consumer willingness to pay for eco-friendly fashion is low despite sustainability concerns. Ultra-fast fashion platforms are capitalizing on this with aggressive pricing.
Key Question: What is the state of the fashion ecommerce market in Germany?
Key Stat: Fashion ecommerce sales will reach $20.76 billion this year and surpass $22 billion by 2027.
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Germany fashion ecommerce: What is the size of the pie?
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