Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

The State of Germany Fashion Ecommerce 2025

Ultra-Fast and Secondhand Fashion Are Challenging the Status Quo

Download
Share
About This Report
Online fashion sales are stable and growing slowly, but they lag wider ecommerce. Consumers are concerned about sustainability, but price is a bigger priority.
Table of Contents

This report was prepared with the assistance of generative AI tools to support content organization, summarization, and drafting. All AI-generated contributions have been reviewed, fact-checked, and verified for accuracy and originality by EMARKETER editors. Any recommendations reflect EMARKETER’s research and human judgment.

Fashion ecommerce sales will hit $20.76 billion in 2025. But growth is trailing broader ecommerce. Meanwhile, consumer willingness to pay for eco-friendly fashion is low despite sustainability concerns. Ultra-fast fashion platforms are capitalizing on this with aggressive pricing.

Key Question: What is the state of the fashion ecommerce market in Germany?

Key Stat: Fashion ecommerce sales will reach $20.76 billion this year and surpass $22 billion by 2027.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

6charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Germany fashion ecommerce: What is the size of the pie?
  2. The competitive landscape
  3. Consumer behavior and preferences
  1. Key emerging trends
  2. Opportunities and risks for retailers and brands
  3. Sources
  1. Media Gallery

authors

EMARKETER Analysts

Contributors

Vladimir de Leon
Chart Editor
Nikolai Dineros
Donte Gibson
Senior Charts Editor
Erika Huber
Director, Report Editing
Carina Perkins
Heather Sprung
Senior Editor
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
Schedule a Demo