Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Amazon’s tech, Temu’s ads, and Sephora’s entertainment endeavor top January’s list of most interesting retailers

Article
Feb 03, 2025

In January, the most interesting retailers capitalized on New Year’s trends like resolutions, lower-alcohol consumption, and an influx of holiday returns. Poshmark and Sephora introduced new partnerships, while Amazon and Temu increased their own retail media-related offerings. Here are the eight most significant retail developments of January 2024, ranked by their potential market impact.

Amazon increases X ad spending as Musk’s political capital grows

Article
Jan 31, 2025

Why Amazon is returning to X: Elon Musk’s growing political importance is attracting spenders back to the platform.

Amazon’s $16 billion data center bet: Escalating costs signal cloud, streaming, and AI price hikes

Amazon’s $16 billion data center bet: Escalating costs signal cloud, streaming, and AI price hikes

Article
Jan 31, 2025

The price of its Mississippi data centers jumped 60% as infrastructure expenses rise for AI and cloud computing—costs that may trickle down to businesses and consumers.

UK Ecommerce Sales Benchmarks 2025​

UK Ecommerce Sales Benchmarks 2025​

Report
Jan 30, 2025

This deck provides critical data to help retailers benchmark their own ecommerce sales against the wider market.

UK Key Retailers Benchmarks 2025​

UK Key Retailers Benchmarks 2025​

Report
Jan 30, 2025

This deck provides critical data to help retailers benchmark their own ecommerce sales against key retailers such as Amazon, Boots, Ocado, and Sainsbury's.

UK Retail and Ecommerce Sales Benchmarks 2025

UK Retail and Ecommerce Sales Benchmarks 2025

Report
Jan 30, 2025

Our benchmarking report series provides critical data to help retailers calibrate their own retail and ecommerce sales against the wider market.

Reimagining Retail: The Unofficial Most Interesting Retailers List (January)

Audio
Jan 29, 2025

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of January. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Retail Media Forecast Report Update

Retail Media Forecast Report Update

Report
Jan 29, 2025

Retail media’s growth will continue to be fueled by two complementary advertiser needs: the need for measurable sales, and the need for privacy-compliant data that can be used to reach consumers at the top or middle of the purchase funnel.

Walmart, Amazon remain on top as the digital grocery market matures

Article
Jan 28, 2025

Grocery is the second-largest ecommerce category we track, garnering $220.48 billion in 2025, according to our “US Digital Grocery Forecast 2025” report. Walmart is the top digital grocery retailer, capturing 31.6% of US grocery ecommerce sales in 2025, followed by Amazon (22.6%) and Kroger (8.6%).

Worldwide Ad Spending Forecast 2025

Worldwide Ad Spending Forecast 2025

Report
Jan 28, 2025

A series of major milestones are on tap for total media and digital media ad spending around the world in 2025, although growth will be uneven across countries and regions.

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How retailers can tackle 2025 challenges

How retailers can tackle 2025 challenges

Article
Jan 27, 2025

Retailers face big hurdles in 2025. From competing with Amazon's advertising empire to figuring out generative AI (genAI) technology to keeping shoppers on apps, these challenges are forcing retailers to adapt quickly. Here's what these problems look like today—and how they could potentially be resolved.

Google cracks down on fake reviews for UK businesses

Google cracks down on fake reviews for UK businesses

Article
Jan 24, 2025

Google takes aim at fake reviews: The company will improve detection and impose stricter penalties on UK businesses and individuals.

The Future of Digital 2025: Canada

The Future of Digital 2025: Canada

Report
Jan 24, 2025

Amid economic uncertainty and trade concerns from abroad, Canada’s digital ecosystem is expected to remain strong, fueled by innovation from publishers, advertisers, and retailers.

Amazon or Spotify could buy Sonos as acquisition potential grows

Article
Jan 23, 2025

Amid leadership upheaval and falling stock, it could be an attractive target for Amazon or Spotify, which could benefit from Sonos’ hardware expertise.

Big Tech’s high-stakes alliance with Trump 2.0: Risks, rewards, and regulatory shifts

Article
Jan 21, 2025

Oracle surged 6% amid AI collaboration news. Apple, SpaceX, and Microsoft align with government priorities, leveraging investments for strategic gains.

Retail media search in 2025: Balancing sponsored ads with the customer experience

Article
Jan 21, 2025

In 2025, there will be a stronger focus on performance marketing as advertisers seek to prove their efforts are worth the investment.

Despite controversies, Amazon’s ‘Beast Games’ is a hit

Article
Jan 17, 2025

Amazon scores a win with “Beast Games”: The reality series from controversial YouTuber MrBeast attracted 50 million viewers.

Who benefits if TikTok is banned, Gen Z goes alcohol-free and other key stats from the week

Article
Jan 17, 2025

A lot can happen in a week. Rue21’s customer overlap with TikTok Shop could position the brand to benefit from a potential TikTok ban. Meanwhile, Gen Z consumers are increasingly choosing alcohol-free lifestyles, reflecting health-conscious preferences. Cost-consciousness drives brand switching, but convenience remains key in purchase decisions. Here are five stats that caught our eye this week.

Meta, Microsoft slash jobs to “raise the bar” on employee standards

Meta, Microsoft slash jobs to “raise the bar” on employee standards

Article
Jan 16, 2025

Job cuts at Meta and Microsoft could strain remaining workers as companies shift focus to AI amid changing corporate and political dynamics.

Alexa delays drag on as vision for AI agent struggles to emerge

Article
Jan 15, 2025

Amazon faces technical and factual challenges as it transforms Alexa into an advanced AI agent, delaying progress and risking its market relevance.

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