Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Amazon’s disappointing guidance overshadows a strong close to 2024

Article
Feb 06, 2025

Amazon sees storm clouds ahead: The retailer's weak guidance raises red flags for a broad swath of companies—suggesting that retail headwinds could be more widespread than expected.

Barnes & Noble, Bookshop.org take aim at Amazon

Article
Feb 06, 2025

With a nearly endless selection of books, low prices, and speedy delivery, Amazon has revolutionized bookselling, making it challenging for everyone else to keep up. But retailers like Barnes & Noble and Bookshop.org haven’t given up the fight against the ecommerce giant. Here’s how they’re using their unique strengths to chip away at Amazon’s dominance.

Industry KPIs: Department stores struggled to find their footing during the holiday season

Industry KPIs: Department stores struggled to find their footing during the holiday season

Article
Feb 06, 2025

Department stores face an uphill battle as discounters, online retailers take share: Our Industry KPIs show foot traffic declined during the holiday season, emphasizing the sector’s challenges.

Alphabet’s cloud revenue struggles show risks of overinvesting, infrastructure strains

Alphabet’s cloud revenue struggles show risks of overinvesting, infrastructure strains

Article
Feb 05, 2025

Alphabet's cloud revenues disappoint, and capacity remains strained. Could hefty AI spending outpace its profits and potential cost savings?

Reimagining Retail: How TikTok Shop Alters Livestream Shopping If It Stays, and What Happens If It Disappears

Audio
Feb 05, 2025

On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President and Principal Analyst Jasmine Enberg.

Same- and next-day delivery fuels Amazon’s fastest-growing channel: everyday essentials

Same- and next-day delivery fuels Amazon’s fastest-growing channel: everyday essentials

Article
Feb 04, 2025

Consumers won’t order toilet paper online unless it arrives quickly: That insight led Amazon to speed up shipments, a push that has made household essentials its fastest-growing category.

Amazon’s tech, Temu’s ads, and Sephora’s entertainment endeavor top January’s list of most interesting retailers

Article
Feb 03, 2025

In January, the most interesting retailers capitalized on New Year’s trends like resolutions, lower-alcohol consumption, and an influx of holiday returns. Poshmark and Sephora introduced new partnerships, while Amazon and Temu increased their own retail media-related offerings. Here are the eight most significant retail developments of January 2024, ranked by their potential market impact.

Amazon increases X ad spending as Musk’s political capital grows

Article
Jan 31, 2025

Why Amazon is returning to X: Elon Musk’s growing political importance is attracting spenders back to the platform.

Amazon’s $16 billion data center bet: Escalating costs signal cloud, streaming, and AI price hikes

Amazon’s $16 billion data center bet: Escalating costs signal cloud, streaming, and AI price hikes

Article
Jan 31, 2025

The price of its Mississippi data centers jumped 60% as infrastructure expenses rise for AI and cloud computing—costs that may trickle down to businesses and consumers.

UK Ecommerce Sales Benchmarks 2025​

UK Ecommerce Sales Benchmarks 2025​

Report
Jan 30, 2025

This deck provides critical data to help retailers benchmark their own ecommerce sales against the wider market.

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UK Key Retailers Benchmarks 2025​

UK Key Retailers Benchmarks 2025​

Report
Jan 30, 2025

This deck provides critical data to help retailers benchmark their own ecommerce sales against key retailers such as Amazon, Boots, Ocado, and Sainsbury's.

UK Retail and Ecommerce Sales Benchmarks 2025

UK Retail and Ecommerce Sales Benchmarks 2025

Report
Jan 30, 2025

Our benchmarking report series provides critical data to help retailers calibrate their own retail and ecommerce sales against the wider market.

Reimagining Retail: The Unofficial Most Interesting Retailers List (January)

Audio
Jan 29, 2025

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of January. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Retail Media Forecast Report Update

Retail Media Forecast Report Update

Report
Jan 29, 2025

Retail media’s growth will continue to be fueled by two complementary advertiser needs: the need for measurable sales, and the need for privacy-compliant data that can be used to reach consumers at the top or middle of the purchase funnel.

Walmart, Amazon remain on top as the digital grocery market matures

Article
Jan 28, 2025

Grocery is the second-largest ecommerce category we track, garnering $220.48 billion in 2025, according to our “US Digital Grocery Forecast 2025” report. Walmart is the top digital grocery retailer, capturing 31.6% of US grocery ecommerce sales in 2025, followed by Amazon (22.6%) and Kroger (8.6%).

Worldwide Ad Spending Forecast 2025

Worldwide Ad Spending Forecast 2025

Report
Jan 28, 2025

A series of major milestones are on tap for total media and digital media ad spending around the world in 2025, although growth will be uneven across countries and regions.

How retailers can tackle 2025 challenges

How retailers can tackle 2025 challenges

Article
Jan 27, 2025

Retailers face big hurdles in 2025. From competing with Amazon's advertising empire to figuring out generative AI (genAI) technology to keeping shoppers on apps, these challenges are forcing retailers to adapt quickly. Here's what these problems look like today—and how they could potentially be resolved.

Google cracks down on fake reviews for UK businesses

Google cracks down on fake reviews for UK businesses

Article
Jan 24, 2025

Google takes aim at fake reviews: The company will improve detection and impose stricter penalties on UK businesses and individuals.

The Future of Digital 2025: Canada

The Future of Digital 2025: Canada

Report
Jan 24, 2025

Amid economic uncertainty and trade concerns from abroad, Canada’s digital ecosystem is expected to remain strong, fueled by innovation from publishers, advertisers, and retailers.

Amazon or Spotify could buy Sonos as acquisition potential grows

Article
Jan 23, 2025

Amid leadership upheaval and falling stock, it could be an attractive target for Amazon or Spotify, which could benefit from Sonos’ hardware expertise.

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