Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Retailers lean on tentpole events to build loyalty, attract cost-conscious shoppers

Article
Mar 20, 2025

Amazon, Target, Walmart, and Wayfair launch spring sales: Retailers are likely to lean on tentpole events to drive cost-conscious shoppers to spend.

SXSW 2025

SXSW 2025

Report
Mar 20, 2025

This year’s festival highlighted a maturing creator economy, a reality check for AI, and bigger and bolder brand activations and marketing trends.

US Holiday 2024 Recap and 2025 Preview

US Holiday 2024 Recap and 2025 Preview

Report
Mar 20, 2025

Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?

Europe Cross-Border Commerce 2025

Europe Cross-Border Commerce 2025

Report
Mar 19, 2025

Cross-border buyer numbers are rising in Europe as shoppers seek value and variety—but consumer expectations and regulatory changes could challenge future growth.

Retail & Ecommerce Earnings Q4 2024

Retail & Ecommerce Earnings Q4 2024

Report
Mar 19, 2025

Record holiday sales helped retailers, but purchasing patterns across income groups diverged starkly. Middle- and lower-income consumers grew more selective, carefully weighing where and when to spend amid economic uncertainty. Meanwhile, higher-income shoppers continued to spend freely.

Alexa devices will send all requests to Amazon servers to support feature improvement

Alexa devices will send all requests to Amazon servers to support feature improvement

Article
Mar 18, 2025

Echo users can no longer block voice data sharing as Amazon quietly makes off-device processing mandatory to train Alexa+.

CTV ad innovation or overreach? Roku’s autoplay ads spark backlash.

CTV ad innovation or overreach? Roku’s autoplay ads spark backlash.

Article
Mar 18, 2025

New pre-home- screen video ads are sparking backlash as Roku’s monetization push clashes with users’ expectations for a paid device experience.

How Google’s $32 billion Wiz deal could reshape the cloud security and AI markets

How Google’s $32 billion Wiz deal could reshape the cloud security and AI markets

Article
Mar 18, 2025

Its biggest acquisition ever arms Google Cloud with elite multi-cloud security, setting it up to rival Azure and cash in on rising AI security demand.

Behind the Numbers: Beyond the Bundle — What Will Shape the Streaming World Next?

Audio
Mar 17, 2025

On today’s podcast episode, we discuss the next waves to hit the streaming world: which platform will emerge as the streaming hub, how will “content tiers” change viewer behavior and subscriptions, and can streaming maintain sizeable enough audiences for awards shows and Presidential debates? Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Editor Daniel Konstantinovic, and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

The end is nigh for genAI-free Google Assistant

Article
Mar 17, 2025

Form factor is Gemini’s secret weapon: With Gemini landing across every Google touchpoint, it’s poised to dominate as Apple fumbles Siri and Amazon slaps a fee on Alexa+.

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Tariffs disrupting Big Tech’s supply chain strategy, Foxconn says

Tariffs disrupting Big Tech’s supply chain strategy, Foxconn says

Article
Mar 14, 2025

With profits down and factories years away, Foxconn says tariffs are a major obstacle for companies navigating rising costs and supply chain instability.

US Ecommerce Market Shares 2025

US Ecommerce Market Shares 2025

Report
Mar 14, 2025

Amazon and Walmart dominate the landscape, but the other half of US ecommerce sales is still up for grabs.

Big Tech players reassert importance of nuclear energy

Big Tech players reassert importance of nuclear energy

Article
Mar 13, 2025

Despite climate pledges, Amazon, Google, and Meta could face opposition to their nuclear plans—raising questions about readiness to support AI with sustainable infrastructure.

Infopack: Brazil Commerce Landscape 2025

Infopack: Brazil Commerce Landscape 2025

Report
Mar 13, 2025

Brazil’s digital economy is rapidly evolving, fueled in part by ecommerce growth. Our three-report collection explores key trends and opportunities shaping Brazil’s commerce landscape in 2025.

Infopack: Brazil Media Consumption 2025​

Infopack: Brazil Media Consumption 2025​

Report
Mar 13, 2025

Brazil’s digital economy continues to thrive, driven by shifting advertising trends and increased social media usage. This report series explores key media consumption trends in Brazil in 2025.

Roomba’s last run? iRobot faces shutdown within a year

Article
Mar 13, 2025

With no plan B after Amazon’s exit, the Roomba maker is downsizing, scrambling, and hoping new products can save what’s left.

Marketplaces, social commerce gain traction with global shoppers

Article
Mar 11, 2025

Shoppers worldwide are flocking to online marketplaces and social commerce for convenience, variety, and competitive pricing. While price remains key, brand trust is becoming a major factor in certain markets. As these platforms drive discovery and sales, brands must adapt to stay competitive. Here are three ways digital shopping habits are evolving among consumers worldwide.

Brands need unique data to truly understand their customers’ motivations

Article
Mar 10, 2025

Category leaders go beyond traditional data, using consumer intelligence to predict behavior rather than just react. By tapping into unconventional insights like culture, entertainment, and social trends, brands can build more dynamic, human-centric strategies.

Retail Media’s Off-Site Imperative

Retail Media’s Off-Site Imperative

Report
Mar 10, 2025

Retail media networks (RMNs) are eyeing the open web as an opportunity for scaled growth, but successfully integrating retailer data off-platform won’t happen overnight.

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