Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Tariffs cause Amazon sellers to adjust Prime Day strategy

Article
Apr 28, 2025

Amazon sellers rethink Prime Day participation: With tariffs wreaking havoc on their profits and ability to plan, merchants expect to reduce discounts or skip this year’s sale entirely.

US Amazon Ecommerce Forecast 2025

US Amazon Ecommerce Forecast 2025

Report
Apr 28, 2025

Amazon's sales share will continue to grow in key product categories. But food and beverage remains a rare weak spot for the ecommerce giant.

Shoppers may abandon Temu, Shein amid price hikes

Article
Apr 25, 2025

Low-cost online marketplaces like Temu and Shein have surged in popularity across the US in recent years, and starting today, both retailers have enacted price hikes due to rising import costs As of January 2025, 44% of US adults have shopped on Temu, while 31% have purchased from Shein, according to data from Morning Consult. Competitive pricing is a key draw for consumers.

Tariffs will transform the US ecommerce market

Tariffs will transform the US ecommerce market

Article
Apr 25, 2025

US ecommerce sales will be hit hard by tariffs: Many online platforms’ advantages could disappear as prices rise, inventory runs dry, and delivery times slow.

Private Label Brands 2025

Private Label Brands 2025

Report
Apr 24, 2025

Private label brands are set for another surge in momentum as consumers become increasingly concerned about the impact of tariffs.

AWS’ data center slowdown could signal strategy shift, not retreat

Article
Apr 23, 2025

Amid high costs and tariff risks, Amazon’s pause on colocation reflects a move to prioritize flexibility, control, and long-term scalability.

Beyond Amazon: How smaller retail media networks are innovating to compete

Article
Apr 21, 2025

With Amazon accounting for 76.7% of the US retail media industry’s $60.81 billion in ad spend, smaller retail media networks (RMNs) have to innovate to differentiate themselves in the longtail of the marketplace.

Walmart holds Beauty Event amid fierce competition for beauty dollars

Article
Apr 21, 2025

Walmart announces lengthy beauty sale as it looks to protect its advantage: The retailer is expanding its assortment and refining the in-store experience to appeal to a wider variety of shoppers.

Amazon leans on sales events to keep shoppers spending

Article
Apr 18, 2025

Smaller sales can produce big results: Once again, Amazon is using category-specific sales events to drive increasingly cautious consumers to spend.

Canada Digital Ad Spending 2025

Canada Digital Ad Spending 2025

Report
Apr 18, 2025

A trade war with the US will hinder economic performance in Canada this year. Ad spending overall is expected to lose the momentum gained in 2024. But many digital formats will benefit from the emphasis on return on ad spending.

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US Digital Ad Spending Benchmarks: Q1 2025​

US Digital Ad Spending Benchmarks: Q1 2025​

Report
Apr 18, 2025

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

US Retail Media Ad Spending Benchmarks: Q1 2025

US Retail Media Ad Spending Benchmarks: Q1 2025

Report
Apr 18, 2025

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

US Search Ad Spending Benchmarks: Q1 2025

US Search Ad Spending Benchmarks: Q1 2025

Report
Apr 18, 2025

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

US TV and CTV Ad Spending Benchmarks: Q1 2025

US TV and CTV Ad Spending Benchmarks: Q1 2025

Report
Apr 18, 2025

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Car sales drive up retail sales in March, but there are speed bumps ahead

Car sales drive up retail sales in March, but there are speed bumps ahead

Article
Apr 16, 2025

Consumer spending surged in March: But the rapid decline in consumer sentiment and likely surge in inflation is sure to slow that momentum in the coming months.

Apple rebrands ‘Search Ads’ to ‘Apple Ads’ to boost its value proposition

Article
Apr 15, 2025

Apple rebrands its ad business to ‘Apple Ads’: The shift is part of the company’s ongoing efforts to bolster its ad offerings amid past struggles.

Latin America Commerce Media Trends 2025

Latin America Commerce Media Trends 2025

Report
Apr 15, 2025

Latin America’s commerce media ecosystem is rapidly evolving. Financial, travel, and other nonretail players are now looking to monetize their own first-party data—following the path retailers have already paved.

BeReal brings ads to US after a successful launch in Europe and Japan

BeReal brings ads to US after a successful launch in Europe and Japan

Article
Apr 11, 2025

BeReal launches its US ad business: The platform is looking to capitalize on TikTok’s uncertain future in the US.

Capri’s success hinges on Michael Kors revival

Article
Apr 11, 2025

What’s next for Capri after the Versace sale? The company is looking to offload Jimmy Choo to focus on Michael Kors, but the latter needs a wholesale reinvention to succeed.

TikTok lays off some US ecommerce staff

TikTok lays off some US ecommerce staff

Article
Apr 11, 2025

TikTok is restructuring its governance and experience team: The move affects marketplace safety within TikTok Shop and may be a response to the platform’s underperformance last year.

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