Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Retailers pull Memorial Day sales forward

Article
May 19, 2025

Memorial Day sales are live at Amazon, Best Buy, Home Depot, and more: As consumers cut discretionary spending, retailers aim to boost sales through holiday-driven promotions.

Quick hits: Apple blocks Fortnite (again), Amazon lays off device teams, Apple Music offers transfer tools

Quick hits: Apple blocks Fortnite (again), Amazon lays off device teams, Apple Music offers transfer tools

Article
May 16, 2025

Apple’s Fortnite feud, Amazon’s device division cuts, and Apple Music’s new user lure reveal how tech titans are adjusting strategies in a volatile regulatory and consumer landscape.

Gemini pushes into new form factors, bets on connected car and TV genAI support

Gemini pushes into new form factors, bets on connected car and TV genAI support

Article
May 14, 2025

Google’s AI is expanding fast and meeting demand, but users could be wary about data collection in their homes and vehicles.

Mexico Ecommerce Market Shares 2025

Mexico Ecommerce Market Shares 2025

Report
May 14, 2025

Despite the current duopoly between Mercado Libre and Amazon in Mexico’s ecommerce market, roughly 60% of online sales remain up for grabs for local, regional, and global retailers.

Amazon expands its empire with three new Prime Video ad formats

Article
May 13, 2025

Amazon debuts three new CTV ad formats: The updates are part of Amazon’s Prime Video ads push and promise to help brands reach highly engaged audiences.

Retail Media Forecast Update H1 2025

Retail Media Forecast Update H1 2025

Report
May 13, 2025

Growth rates in retail media ad spending are slowing YoY. The channel’s contribution to total digital ad spending continues to rise, however, highlighting the increasing influence of retail media on holistic advertising strategies.

Tariff pause sends Big Tech stocks soaring, buys time for supply chain changes

Tariff pause sends Big Tech stocks soaring, buys time for supply chain changes

Article
May 13, 2025

A 90-day pause in tariffs added over $800 billion to the Magnificent Seven’s market cap, revealing just how damaging trade tensions had been for investor confidence.

More ad dollars are skipping Google, Meta, and Amazon

More ad dollars are skipping Google, Meta, and Amazon

Article
May 12, 2025

Nearly $30 billion in ad spend will skip the ad triopoly: Meta, Google, and Amazon will see pullbacks as advertisers explore other options

Meta’s next-gen smart glasses will trade personal data for convenience

Meta’s next-gen smart glasses will trade personal data for convenience

Article
May 08, 2025

With always-on AI, Meta’s next smart glasses could normalize surveillance as convenience—especially in a lax US regulatory climate.

Amazon Haul plots international expansion

Article
May 07, 2025

Amazon Haul expands overseas as de minimis uncertainty clouds domestic prospects: The low-cost marketplace is now available to UK and Saudi Arabian shoppers.

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SNAP rollbacks could shrink grocery baskets and curb discretionary spend

SNAP rollbacks could shrink grocery baskets and curb discretionary spend

Article
May 07, 2025

SNAP rollbacks could shrink grocery baskets and curb discretionary spend: With household spending already under strain, further benefit cuts risk triggering a broader pullback in consumer demand.

Latin America Ecommerce Market Shares 2025

Latin America Ecommerce Market Shares 2025

Report
May 06, 2025

Although no single player rivals Mercado Libre’s hold on Latin America’s ecommerce market, nearly 70% of online sales are still fair game for the long tail of retailers.

April’s most interesting retailers: Walmart delivers, Amazon tests 'Buy for Me'

Article
May 05, 2025

In April, Walmart led the retail rankings thanks to its advanced grid-based delivery system and an elevated in-store beauty experience. Amazon followed closely with the testing of a new AI-powered “Buy For Me” feature designed to simplify purchases. Meanwhile, Temu and Shein adjusted their pricing strategies due to rising import costs, risking their low-price appeal. Here are the eight most interesting retailers and brands from last month, as ranked on our “Behind the Numbers” podcast.

Amazon’s Q1 results show promise, but sustaining growth could prove difficult

Article
May 02, 2025

Amazon sees 18% YoY growth in ad services: While economic headwinds could slow growth, maintaining a presence on Amazon will help advertisers emerge stronger.

Brands lean into multisensory marketing as consumers keep spending on fragrance

Article
May 01, 2025

Whether brands are aligning their product with comfort food, launching fragrances, or prioritizing scent in their retail spaces, marketers are embracing multisensory experiences as another way to stand out in the digital noise.

FAQ: How the US-China Trade War Is Affecting TikTok Shop, Temu, and Shein

FAQ: How the US-China Trade War Is Affecting TikTok Shop, Temu, and Shein

Report
May 01, 2025

Turbulence in trade relations is changing how China’s ecommerce platforms do business in the US, with spillover effects on US retail and advertising.

US Ad Spending 2025

US Ad Spending 2025

Report
Apr 30, 2025

Amid dizzying policy unpredictability and a grab bag of unpleasant economic possibilities, precise ad spend forecasting is challenging. A scenarios-based approach can help clarify potential outcomes.

Amazon feels heat from White House as retailers struggle to communicate tariff price hikes

Amazon feels heat from White House as retailers struggle to communicate tariff price hikes

Article
Apr 29, 2025

Amazon insists it won’t display tariff costs on products after White House backlash: Despite political heat, radical transparency may be best for retailers in an uncertain environment.

Mastercard embraces agentic AI for payments

Mastercard embraces agentic AI for payments

Article
Apr 29, 2025

Agent Pay could transform the payments experience for consumers with hyperpersonalized recommendations

AI shoppers outpace humans but hit retail roadblocks

AI shoppers outpace humans but hit retail roadblocks

Article
Apr 28, 2025

Holiday traffic surged with AI bots, but trust issues, security concerns, and web design flaws risk halting the agent revolution before it scales.

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