The trend: Tech giants like Amazon, Apple, and Netflix are increasingly outbidding traditional studios for marquee intellectual property (IP), reshaping Hollywood’s power structure.

• Amazon has secured creative control over the James Bond franchise, positioning itself to expand the iconic spy series with spin-offs and new content, much like Disney has done with Marvel and Star Wars.
• Legacy studios, struggling to secure top-tier franchises, have resorted to licensing deals or smaller acquisitions—Disney’s recent acquisition of “Bluey” rights illustrates this shift.