Latin America’s ad market will continue its upward trajectory despite mounting economic headwinds in key markets. Rebounds in Argentina and Chile will buoy regional momentum, offsetting slower growth in Mexico due to trade tensions with the US. Meanwhile, rising investment in digital formats like social and retail media will propel total spending past $40 billion.

Key Question: Which countries, formats, and channels will fuel ad spending growth in Latin America?

Key Stat: Digital will account for nearly two-thirds of total media spending in Latin America by 2029—up from 56.6% this year—driven by sustained double-digit growth in retail media, social media, and digital video.

This report can help you:

• Determine market sizing (brands, media platforms, agencies, and solution providers)
• Develop a media strategy (brands, agencies)
• Allocate budget for campaigns (brands, agencies)