France fashion ecommerce: What is the size of the pie?
The competitive landscape
Consumer behavior and preferences
Key emerging trends
Opportunities and risks for retailers and brands in France
Sources
Media Gallery
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The fashion ecommerce market in France is entering a new phase of competitive intensity and consumer sophistication. We forecast online sales of apparel, footwear, and accessories will top $18 billion in 2025, making France one of Europe’s largest—and most dynamic—digital fashion markets. Yet growth has slowed post-pandemic, regulatory scrutiny is intensifying, and global disruptors like Shein and Temu are rapidly capturing share.
Key Question: What is the state of the fashion ecommerce market in France?
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