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The State of France Fashion Ecommerce 2025

How Marketplaces, Social Commerce, and Sustainability Are Fueling a New Era

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About This Report
Online fashion sales growth in France is stabilizing as global competitors capture market share and social platforms become more influential.
Table of Contents

This report was prepared with the assistance of generative AI tools to support content organization, summarization, and drafting. All AI-generated contributions have been reviewed, fact-checked, and verified for accuracy and originality by EMARKETER editors. Any recommendations reflect EMARKETER’s research and human judgment.

The fashion ecommerce market in France is entering a new phase of competitive intensity and consumer sophistication. We forecast online sales of apparel, footwear, and accessories will top $18 billion in 2025, making France one of Europe’s largest—and most dynamic—digital fashion markets. Yet growth has slowed post-pandemic, regulatory scrutiny is intensifying, and global disruptors like Shein and Temu are rapidly capturing share.

Key Question: What is the state of the fashion ecommerce market in France?

Key Stat: Apparel, footwear, and accessories ecommerce sales will surpass $20 billion by 2028.

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Table of Contents

  1. France fashion ecommerce: What is the size of the pie?
  2. The competitive landscape
  3. Consumer behavior and preferences
  1. Key emerging trends
  2. Opportunities and risks for retailers and brands in France
  3. Sources
  1. Media Gallery

authors

EMARKETER Analysts

Contributors

Erika Huber
Director, Report Editing
Wendy Malloy
Director, Reports Editor
Carina Perkins
Naomi Rebuelta
Copy Editor
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
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