ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Gen X leads global consumer spending in 2025

Article |
 Aug 13, 2025

The big answers: EMARKETER Daily quiz

Article |
 Aug 12, 2025

Privacy concerns cloud AI enthusiasm among C-suite executives

Article |
 Aug 12, 2025

Marketers tune into podcasts amid a noisy ad landscape

Article |
 Aug 12, 2025

Google’s personalized news feed update could sideline SEO strategies, create echo chambers

Article |
 Aug 12, 2025

How will changes to 401(k)s affect bank customers and their trust in banks?

Article |
 Aug 12, 2025

Digital health company offers quick launch D2C Rx platform

Article |
 Aug 12, 2025

Circle posts strong maiden earnings report, debuts new blockchain platform

Article |
 Aug 12, 2025

July's steady inflation report belies price pressures

Article |
 Aug 12, 2025

On Running raises outlook as global sales surge despite tariff headwinds

Article |
 Aug 12, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Retail and Ecommerce Sales Benchmarks: Q2 2025

Forecasts and Insights for US Total Retail, Ecommerce, Holiday, Amazon, Grocery, Apparel, and Worldwide Sales

Report by Blake Droesch  |  Jul 2, 2025

Retail and Ecommerce Sales Benchmarks: Q2 2025

Forecasts and Insights for US Total Retail, Ecommerce, Holiday, Amazon, Grocery, Apparel, and Worldwide Sales

more
See All
Download
Report
Share
Table of Contents
Key developments in US retail and ecommerce
Index of Benchmarks
Media Gallery
About This Report
This is the Q2 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.
Topics
Retail Ecommerce Sales
United States
Table of Contents
Key developments in US retail and ecommerce
Index of Benchmarks
Media Gallery

Our “Retail and Ecommerce Sales Benchmarks” series provides retailers with critical data to help benchmark their own sales against the market. In the Q2 2025 edition, we focus on our latest US forecasts for total retail, ecommerce, holiday, grocery, apparel, Amazon, and worldwide sales, with a deck devoted to each topic.

This report collection can help you:

  • Develop commerce strategy and benchmark commerce performance (brands and retailers)
  • Determine market sizing (brands, agencies, media platforms, solution providers)

Click here to view our full forecast for US retail and ecommerce.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Key developments in US retail and ecommerce
  1. Index of Benchmarks
  1. Media Gallery

Charts in This Report

Total Retail Sales at a Glance

authors

Blake Droesch

Contributors

Suzy Davidkhanian
VP, Content
Donte Gibson
Senior Charts Editor
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Sakina Thanawala
Copy Editor
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
Schedule a Demo