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EMARKETER

Retail and Ecommerce Sales Benchmarks: Q2 2025

Forecasts and Insights for US Total Retail, Ecommerce, Holiday, Amazon, Grocery, Apparel, and Worldwide Sales

Report by Blake Droesch  |  Jul 2, 2025

Retail and Ecommerce Sales Benchmarks: Q2 2025

Forecasts and Insights for US Total Retail, Ecommerce, Holiday, Amazon, Grocery, Apparel, and Worldwide Sales

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Table of Contents
Key developments in US retail and ecommerce
Index of Benchmarks
Media Gallery
About This Report
This is the Q2 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.
Topics
Retail Ecommerce Sales
United States
Table of Contents
Key developments in US retail and ecommerce
Index of Benchmarks
Media Gallery

Our “Retail and Ecommerce Sales Benchmarks” series provides retailers with critical data to help benchmark their own sales against the market. In the Q2 2025 edition, we focus on our latest US forecasts for total retail, ecommerce, holiday, grocery, apparel, Amazon, and worldwide sales, with a deck devoted to each topic.

This report collection can help you:

  • Develop commerce strategy and benchmark commerce performance (brands and retailers)
  • Determine market sizing (brands, agencies, media platforms, solution providers)

Click here to view our full forecast for US retail and ecommerce.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Key developments in US retail and ecommerce
  1. Index of Benchmarks
  1. Media Gallery

Charts in This Report

Total Retail Sales at a Glance

authors

Blake Droesch

Contributors

Suzy Davidkhanian
VP, Content
Donte Gibson
Senior Charts Editor
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Sakina Thanawala
Copy Editor
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