Welcome to our latest “Retail and Ecommerce Sales Benchmarks.” This series provides retailers with critical data to help them benchmark their sales against the market. In this deck—one of seven in the series—we cover our latest forecasts for holiday sales. ​

This deck covers:​

• Our holiday ecommerce forecasts as of Q2 2025, including breakdowns by physical versus ecommerce, device, Cyber Five, and product category.​

This deck can help you:​

• Develop commerce strategy (brands and retailers)​
• Benchmark commerce performance (brands and retailers)​
• Develop go-to-market strategy (vendors) ​