Leading Factors that US Mobile Banking Users Would Consider Before Choosing a New Bank, Sep 2019 & Sep 2020 (% of respondents)
Respondents were asked, "What are the top three factors you would consider before choosing a new bank?"
Data is from the December 2020 Insider Intelligence "US Mobile Banking Competitive Edge Survey." 2,324 US mobile banking users ages 18+ were surveyed online during August 11-September 18, 2020. The sample was selected to align with the US population on the criteria of age, gender, and income. The survey was fielded by a third-party sample provider.