August 21, 2019

Marketing Measurement Methods Used by US CMOs, Q2-Q3 2019 (% of respondents)


CMOs were asked which methods their organization uses for measurement. Responses include media-specific ROIs, marketing mix analytics/studies, multitouch attribution, other attribution and media-specific measurements.


Data was provided to eMarketer by The CMO Club.


Data is from the August 2019 The CMO Club report titled "The Real Drivers of Brand Growth in a Digital World: The CMO Club Solution Guide" in partnership with Catalina Marketing. 70 US B2B and B2C CMOs from various industries were surveyed during Q2-Q3 2019 about measurement models.