The Ad Platform: Mismeasuring Digital Advertising

The Ad Platform: Mismeasuring Digital Advertising

noad
noad

The much-heralded measurability of digital led to an advertising revolution. eMarketer principal analyst Andrew Lipsman joins host Nicole Perrin to talk about its excesses, and why it's time for marketers to wake up from the dream of perfect measurement.

noad

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify or Stitcher.

noad
noad