Video


In several countries in Western Europe, spending on VOD subscriptions is already high—and in Italy and Spain, for example, spending has more than doubled since last year. According to one estimate, nearly half of all home video spending will go toward SVOD by 2018.

Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well. According to June 2016 research, more than half of US young adults watch mobile video on the video-sharing site—and just as many view mobile video content on Facebook.

This year, according to an August report, English-speaking adults in Canada spent an average of over 10 hours a week watching digital video, up about 4% since last year and more than 40% over 2013. YouTube videos are among the most popular content.

Younger digital video viewers in Malaysia watched more videos than their older counterparts in March 2016, but viewers watched almost the same number of ads regardless of age.

It might be easy to assume that the shorter the video ad, the better the completion rate. But maybe things change when it’s on a social platform. According to Q2 data, video ads that were between 30 and 60 seconds long fared better than those of less than 30 seconds on Facebook.

Social media has changed the way people pay attention to news and the formats by which it is consumed, according to Eric Hippeau, co-founder of video news provider NowThis News, which operates on social media platforms, and managing partner at Lerer Hippeau Ventures. eMarketer spoke with Hippeau about disrupting the 24-hour news cycle, in advance of his presentation at eMarketer Attention! 2016.

The share of web users in Germany who watch videos online jumped by more than 20 percentage points between 2015 and 2016—and almost half of those viewers saw video content every day

Consumers around the globe are tuning in to digital video in increasing numbers. According to an April 2016 report from Nielsen, 65% of internet users worldwide watched some type of video-on-demand (VOD), including both short-form and long-form content, in September 2015.

While there were actually more US subscribers in Q2 than Q1, growth was not as fast as Netflix hoped. The issue can be attributed to an unexpected exodus of subscribers whose monthly membership rate rose from “grandfathered” rates.

Video-on-demand (VOD) viewers in Ireland are more likely to watch movies on demand than any other genre, according to research. Sports, meanwhile, dominated live streaming—but was less popular than several leading VOD options.

The average internet user in the US who subscribes to pay TV or video-on-demand (VOD) services watches more TV and video content each day than their counterparts in the UK, France, Germany or several other countries. Of course, much of that TV content is no longer viewed on traditional TV.

BBC's iPlayer service has dominated the UK's video-on-demand (VOD) landscape for many years. But Netflix and other subscription services are gaining ground.

Mobile video ad spending continues to see healthy growth in the US, with many advertisers suggesting the format helps improve brand awareness, audience targeting and brand favorability. But despite these positive results, many advertisers also note a variety of challenges with mobile video, including smaller screens for ads, shorter consumer attention spans and reduced viewability.

More than half of US internet users subscribe to subscription video-on-demand (SVOD) services like Netflix, Hulu and Amazon Prime Video. And according to June research, the US is well ahead of other major markets, such as the UK and Australia, when it comes to the ongoing trend around cord-cutting.

Brazil’s internet users are more likely to watch video-on-demand than their counterparts in the rest of Latin America, and according to August research, YouTube is their No. 1 viewing destination. But Netflix is not at all far behind.

In Brazil, 49% of internet users watch video-on-demand (VOD) at least weekly, according to May research—a reach that ties with that in the US. Mexico is behind, at 40%. Brazil also outperforms Mexico in VOD viewing via mobile.

Hulu is eliminating its free ad-supported service, citing that it has become very limited—and is no longer aligned with the company’s content strategy. Research shows spending on streaming services is increasing even as viewership approaches saturation.

At eMarketer, we were interested to see how much digital video viewership worldwide has changed in the four years since the 2012 London Olympics—and we wondered how large the audience would be for the Rio games this summer. So we assembled a simple model and made some rough viewership estimates—worldwide, US and UK.

More than half (54%) of consumers in Singapore watch digital video, research found, but there are dramatic differences in content consumption by age. Nearly nine in 10 15- to 34-year-olds watch digital video, compared to just 9% of those ages 55 to 65.

Major news outlets have announced big initiatives around video, but do consumers want to watch the news, or read it? Research suggests traditional articles are still the most desirable source of news.