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EMARKETER

Where are people streaming video?

Article by Sara Lebow  |  Dec 5, 2023
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Where are people streaming video?
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Digital Video
United States

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Devices Used by US Adults to Stream Videos, Aug 2023 (% of respondents)
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Key stat: 58% of US adults stream video via connected TV (CTV), according to ViewNexa.

Beyond the chart:

  • US CTV ad spend will grow by 22.4% next year to cross the $30 billion mark, according to our forecast.
  • Retail media CTV spend will grow by 335.5% next year to account for 12.1% of US CTV ad spend. By 2027, it will make up 20.4%, per our forecast.

Use this chart:

  • Understand how viewers consume digital video.
  • Determine ad investments.

More like this:

Methodology: Data is from the October 2023 ViewNexa report "How to Follow the Audience." 1,000 US consumers ages 18+ were surveyed online during August 2023 by Sapio Research.

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