Marketers are tuning their targeting strategies for a 2025 where cookies remain in limbo, media mix modeling (MMM) usage expands, and experimentation with AI continues.
With the new year approaching, financial institutions have an opportunity to provide helpful tips to strengthen their relationships with Gen Z customers.
Cohere’s latest model untangles complex multilingual queries, helping regulated industries and global marketers find precise answers in over 100 languages.
Who is OpenAI’s new CMO? Kate Rouch will lead the company through its first advertising efforts as it seeks to diversify revenues.
Investor excitement contrasts with customer hesitation, suggesting businesses must balance automation with user trust to maximize AI’s potential
AI’s role in Spotify Wrapped is slightly subdued: The platform’s yearly marketing event included AI, but stopped short of prominently featuring it.
Consumers are exploring AI-driven shopping tools, but interest varies by application. Image-based item searches and holiday deal assistance are gaining traction, but trust issues and preferences for human customer service agents still pose challenges. Brands must ensure their AI tools address consumer needs, provide transparency, and enhance personalization to build trust and drive adoption.
China’s digital ad sector grows 12.1% in 2024: Economic slowdown shifts ad dominance to platforms like Tencent and Pinduoduo.
With Gelsinger out, Intel faces strategic crossroads—divest, restructure, or merge—all while navigating a leadership vacuum that could stall its AI pivot and attract opportunistic bids.
With Meta and Google building private subsea cables, they’re bypassing telecom giants, ensuring faster services and reshaping how the internet reaches developing regions.
On today's podcast episode, why X is continuing to lose users, if they can turn their ad revenue fortunes around, and what the social media platform might morph into next year. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.
We examine how the president-elect’s proposed agenda impacts regulators, investments, and banks’ customers.
The incoming Trump administration will indisputably affect the future of Big Tech. The breakup of Google, the forced sale or ban of TikTok, and the regulation of AI are all issues the president-elect will need to take a stance on.
What to make of Australia’s murky social media ban: Social platforms will lose access to users under 16, prompting marketers to shift strategies.
By streamlining workflows with integrated genAI, Dia targets professionals and power users, but its success depends on pulling users away from entrenched defaults.
The social app’s porous data security could undermine trust. Its decentralized vision won’t matter if users feel their content is AI fodder without consent.
Nintendo’s Switch 2 faces fierce competition as Sony, Microsoft, and PC challengers vie for dominance in a $27.97 billion market fueled by young players.
OpenAI considers its approach to ads: The $157 billion company explores monetization strategies to diversify revenue streams.