Insider Intelligence spoke with Rachel Tipograph, the founder and CEO of MikMak, an ecommerce marketing platform for multichannel brands, about retail media in the US market.
Charging for returns is an easy way to lose customer loyalty: Retailers need to think of returns as an extension of the customer experience—and not just a cost to be managed.
Leaked memo gives insight into Snap’s future: Older users, enterprise AR, and Snapchat+ growth are all part of the puzzle.
Instagram retreats from social commerce: The move comes a little more than a month after parent company Meta reported its first year-over-year revenue decline this quarter.
In this video, Skai’s™ Margo Kahnrose, who, as CMO, leads global marketing for the company, shares why closed, opt-in ecosystems provide high return on ad spend and high engagement. Kahnrose, who has over 15 years of experience in marketing, branding, communications, and lead generation across various enterprise and consumer goods industries, also explains why omnichannel capability, media neutrality, and an efficient, real-time approach to measurement are a must when looking for an advertising technology partner.
Chipmakers warn of worst downturn in a decade: Recovery from shortages was expected by late 2022, but chip manufacturers are bracing for tougher times as supply chains are challenged by economic uncertainty and political conflict.
Changing content consumption patterns are bending media and entertainment ad spending in different directions.
Thanks to the pandemic and rising inflation, customer behavior seems more erratic than ever. Customers are not great at saying what they want, and understanding the motivations behind their purchases is difficult.
Meta faces litany of fines in EU: Ireland fines Instagram $403 million for exposing underage users’ personal data. Persistent privacy penalties and lack of user protection could diminish Meta’s wider metaverse ambitions.
Among US podcast ads, pre-roll spots generated about 5% more website visits during Q2 than those in the middle of an episode. While that margin is fairly slim, both placements produced better results than post-roll, likely because earlier spots catch listeners before they drop off.
Personalization pays if brands get it right: Consumers want content tailored just for them, but the challenges can be daunting for marketers.
Overall digital ad spending in the US is set to grow by 17.8% in 2022, a steep deceleration from 2021’s 38.3% boom but still ahead of 2020’s pandemic-skewed slowdown. Industry-level digital ad spending has mirrored these extreme swings in recent years—with individual highs and lows often spread far apart from the median. Starting this year, however, most industries will settle into more steady spending patterns closer to the national average.
US-China conflict over chips intensifies: AMD and Nvidia stocks plunge on reports of new government sales restrictions of chips to China and Russia. US chipmakers could be forced to abandon potential sales.
Google has added new features for merchants just in time for the holiday season.
Even The Washington Post feels the ad downturn: Long-standing problems with digital publishing are combining with lower ad spending to create a perfect storm for the industry.
AI becomes a must-have tool for retailers: Dick’s Sporting Goods, Levi’s, Panera, and others are relying on the technology across all areas of their businesses.
Billions pouring into quantum computing: Rising beyond nascent stages, quantum tech is turning heads in government and business. As funding accelerates, society is likely unprepared for security and ethical challenges.
Twitter employee departures accelerate as Musk drama wears on: Uncertainty over company direction and stalled growth initiatives could be a turnoff to advertisers as well.
Here’s an outlook on how franchises will fare in the coming months.
In 2026, the number of internet of things (IoT) mobile connections worldwide will more than double from 2021. The markets that are driving growth include China, Western Europe, and North America.