The dramatic rise of Netflix and other OTT video services has fundamentally changed viewing habits in the US, especially among younger users, but in the short run it can be easy to overrate that change.
US digital video ad spending will increase at double-digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending.
Smartphone users prefer longer battery life to other features; Consumers wary of self-driving autos; Best times for email marketing success.
More than 60% of US brand-side digital marketing executives believe they will no longer need to rely on cookies for the majority of their digital marketing within the next two years.
In the latest episode of "Behind the Numbers," eMarketer analysts Lauren Fisher and Yory Wurmser discuss the important nonmarketing touchpoints required to build a more holistic, customer-centric attribution view.
An October 2017 survey of US parent internet users with teenagers ages 14 to 17 showed that 29% of respondents named Snapchat as the app they were most concerned about.
Millennials are more than happy to pay for content; Investment in robotic equipment in Japan is expected to increase; and more.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we continue our conversation about digital health initiatives, looking at some of the innovative services and devices that tech companies are working on to improve healthcare.
Impending regulation is set to radically change data compliance, but few companies are ready for it.
But 43% of respondents in a recent Ascend2 survey said they’re just talking about deploying data across their systems, which underscores the challenge of finding reliable data at scale.
Apple upgrading its wireless headphones; US travelers rely on smartphones when traveling; Shopping apps essential to retailers.
In the latest episode of "Behind the Numbers," eMarketer's Yory Wurmser and Nicole Perrin discuss what marketers need to know about consumer attitudes toward location data.
Clark Benson, CEO of listicle publisher Ranker, spoke with eMarketer about how publishers can buy traffic from Facebook in a cost-effective way.
Recent data from Accenture Strategy finds that working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.
Social media preferences of Gen Zers; Netflix tops among US streaming service subscribers; A case for discounted trial digital news subscriptions.
In May 2018, all multinational marketers will have to comply with the EU’s General Data Protection Regulation (GDPR), which governs consumer data collection, storage and usage practices. But many of them remain unsure about what they need to do.
While tacking the term “AI” onto a press release can generate buzz, building actual AI products is a big undertaking for most companies.
Millennial online news readers are more likely to use ad blockers; Marketers to prioritize content and experience management this year; Women outdo men in online shopping.
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Debra Aho Williamson digs into usage patterns at Facebook, Snapchat and Twitter. Where are audiences (and dollars) flowing?
The current state of online dating; Google's latest ad blocking ventures; and more.