In the past month, different anti-fraud vendors and researchers have concluded that ad fraud in digital marketing is lessening while also seemingly getting much worse than previously believed. So why the disparity?
How are personlization strategies being executed? Is there difference between relevance and personalization? How does AI fit in? We ponder these questions with eMarketer principal analyst Nicole Perrin.
eMarketer senior forecasting director Monica Peart breaks out our ad spend numbers for the auto and financial services industries and explains why one has gained over the other. Watch now.
eMarketer is pleased to moderate a Tech Talk Tuesday presentation featuring Toccara Baker, senior product marketing manager for Adobe Advertising Cloud. She will discuss what everyone in the industry is talking about, what will be top of mind in 2020 and what should matter most for you.
eMarketer forecasting analyst Eric Haggstrom shares our US numbers on smart speaker users, including its most popular age group. Made possible by Teads. Watch now.
eMarketer principal analyst Lauren Fisher joins us to discuss the potential of programmatic out-of-home advertising. Why is this category important now? How is it different from other digital ad formats? And what role does automation play in the buying and selling of digital billboard ads?
Spending on Father’s Day gifts is expected to reach a record high $16.0 billion, according to a May 2019 report by the National Retail Federation (NRF). But that doesn’t mean fathers should expect to receive anything too glamorous—greeting cards are still the most popular type of gift that consumers plan to purchase.
eMarketer principal analyst Nicole Perrin and vice president of multimedia Paul Verna ponder the big questions facing US antitrust regulators as they consider how to deal with the outsized influence of tech giants Amazon, Apple, Google and Facebook.
After initially struggling to gain traction, social commerce has finally begun to materialize as platforms, including Instagram and Pinterest, fill the need for discovery in the digital shopping environment.
Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017. And the time they spend watching will increase too, which means the amount of connected TV inventory available to advertisers is proliferating.
Instagram has introduced a branded content feature that will soon bring sponsored influencer posts to your newsfeed—even if you don't follow their account.
Every Friday on eMarketer’s “Behind the Numbers” podcast, we discuss the most intriguing headlines of the past week. Today, we cover the ongoing debate over whether major social and digital media services are platforms or publishers. We also delve into the gig economy, the music streaming space, drone deliveries and a peak that’s higher than Mt. Everest. Host Marcus Johnson leads the conversation with eMarketer guests Nicole Perrin, Aaron Root and Paul Verna.
Furniture is one of the fastest-growing categories in ecommerce today. More consumers have come around to the idea of purchasing furniture online, and new direct-to-consumer (D2C) companies are entering the space, hoping to win market share by streamlining aspects of the customer experience like cost, shipping and installation.
Marketers constantly strive to provide cohesive and tailored experiences to consumers. But recent data from Infogroup shows that many still miss the mark.
eMarketer principal analyst Andrew Lipsman and vice president of multimedia Paul Verna discuss why direct-to-consumer retail brands are investing heavily in TV advertising. They also reveal which CPG brand topped a recent study of the most effective TV advertisers in that category. In addition, the panel explores other retail and advertising developments from Amazon, Sizmek and more.
Despite the rapid rise of digital, time spent with traditional media remains dominant in France. However, as consumers max out on how much they can multitask per day and reach a media saturation point, total time spent with media will likely plateau in the next several years.
eMarketer senior forecasting analyst Oscar Orozco tees up our ad spend numbers for the travel and CPG verticals and shares reasons behind the shifting outlook. Made possible by Teads. Watch now.
eMarketer senior forecasting analyst Oscar Orozco addresses the drivers behind the growth of smartphone voice assistants use, like Amazon's Alexa. Made possible by Teads. Watch now.
eMarketer forecasting analyst Eric Haggstrom shares our US programmatic advertising numbers and the shift from almost entirely open auctions to private marketplaces. Made possible by Teads. Watch now.
eMarketer vice president of research Jennifer Pearson unpacks a new study from Common Sense Media on screen use among teenagers and adults. How does screen time affect sleep? How do teens and their parents perceive their own, and each other’s, level of smartphone use? And how does the study compare with other research on this subject?