US companies will invest more than $20 billion on third-party audience data and solutions this year to support their marketing efforts. Here's where that money's going.
Half of US holiday shoppers set budgets; Millennials expected to flock to theaters this holiday season; iPhones on top in October 2017; and more.
Consumers embrace video uploads; The iPhone wins North America; US retail fraud spikes; and more.
eMarketer estimates that adults in India will average 3 hours, 52 minutes per day consuming major media in 2017—11 minutes more than in 2016. Time spent with digital, especially via mobile phones, will drive increases over the next few years.
Local ad revenues in the US poised to jump in 2018; Revenues generated by AR and VR worldwide are on the upswing; US marketers don't feel like they're spending their budgets effectively; and more.
Many marketers are seeing a shift in budget allocation within their organization, from traditional IT to marketing and advertising, all because of digital, according to data from Cowen and Company.
Games still account for the overwhelming majority of downloaded mobile apps. But the top five downloaded products are social and chat apps.
Chris Victory, vice president of partnerships at demand-side platform MediaMath, discusses the applications of AI in the programmatic space.
Streaming services are building up a head of steam in the US, according to data from Raymond James.
In the latest episode of "Behind the Numbers," eMarketer analyst Paul Briggs talks about some key trends poised to alter and expand digital marketing's role in Canada next year.
According to an annual Kantar TNS study, only a minority of internet users surveyed in countries like the US, the UK, Canada, France and Germany preferred the use of mobile payments to other methods.
Serving video ads across multiple platforms is a growing priority for media buyers, who tend to prioritize reaching audiences via the expanding range of devices and platforms where they spend so much of their time.
While conventional channels like TV and display ads have many advantages for B2B advertisers, emerging channels and targeting tactics are becoming just as essential to their marketing mix, according to Dell's Liz Matthews.
New figures from Brand Innovators and Innovid underscore just how pervasive Google and Facebook are in the realm of video. According to the firms' September survey, US senior marketers estimated that Facebook and Google’s YouTube together command 66.1% of digital video ad spending.
eMarketer estimates 3.47 billion people will use the internet regularly in 2017, representing 46.8% of the global population. Mobile phones will be the primary device for internet access, used by 2.73 billion people, or 78.9% of internet users.
In the latest episode of eMarketer's "Behind the Numbers" podcast, analysts Lauren Fisher and Paul Verna discuss the relationship between programmatic ad buying and the complex, fragmented connected TV space.
US consumers are opening their wallets; Global media exposure and consumption is on the rise; Mobile app store spending is expected to soar in 2018; and more.
Smartwatches poised to take over wearables market; A look at internet first-timers; Experiential gifts are hot this holiday season; Black Friday cart abandonment figures; and more.
Matthew Fanelli, senior vice president of digital at MNI Targeted Media (Time Inc.'s media planning division), explains how cross-platform video advertising can have a bigger impact on consumers while they're at home.
A scan of data from around the world