In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin talks about the new internet platform regulations coming into effect.
In today’s “eMarketer Daily Forecast” video, senior forecasting analyst Chris Bendtsen breaks down our numbers for digital video viewer penetration by ethnicity. Watch now.
This year, ecommerce is set to be 10.9% of total US retail spending—about one-eighth the size of retail brick-and-mortar. The general merchandise category will account for about 50% of total retail sales this year, and that number climbs to roughly 67% when you look at strictly online general merchandise sales.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna goes through the new details revealed about Disney's upcoming video streaming service. Does the price make sense, and is the content compelling enough?
In today’s “eMarketer Daily Forecast” video, forecasting director Shelleen Shum explores how many Americans only use their phone, and nothing else, to browse the internet. Watch now.
Brands are auditing their agencies to verify how their businesses operate, but some agencies have pushed back against audits. Ali Plonchak, managing director of digital strategy and integration at ad agency Crossmedia, said that agencies should embrace audits because they facilitate transparency, which brand clients demand more of.
After their kids are tucked in, 71% of mothers and 60% of fathers use social media; 66% of mothers and 53% of fathers said they talk on the phone or text. Moms are more likely than dads to use this time for interaction with people outside of the household, according to an August 2018 survey by Brigham Young University and Deseret News.
Worldwide, shopping app downloads grew to 5.70 billion in 2018, up 9.3% over 2017, according to exclusive data from app analytics platform Apptopia. Google Play saw a 13.3% year-over-year increase in downloads to 3.30 billion, while Apple iOS saw gains of 4.2% to 2.40 billion.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin discusses local news. How has the internet curtailed local news production, where do people get local news and how common are “news deserts”?
Millennials have long been omnichannel shoppers, but their preference for digital channels is growing alongside the rise of D2C brands and mcommerce.
eMarketer moderates a Tech Talk Tuesday presentation featuring Craig Peasley, director of product marketing at Adobe. Craig discusses how D2C companies are optimizing and running their entire businesses based on real-time insights across every step of the customer’s journey.
We forecast that native video will make up 38.1% of US digital video ad spending in 2019, but it won't take a much larger share in the near future.
In today’s “eMarketer Daily Forecast” video, senior forecasting analyst Oscar Orozco explores our numbers on social network audiences. Watch now.
We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. But the bulk of native ad spend will go to social media platforms.
In the US, almost half of marketers think they’re delivering an “excellent” customer experience, according to January 2019 research from The Harris Poll. But fewer than a quarter of consumers felt the same.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman talks about Wayfair's shopping holiday, "Way Day." What was different about this year’s event, and why?
In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna discusses the changes in how US consumers are paying for TV. Why are some Americans cutting the cord or never signing up for cable in the first place?
Gaming has gone mainstream, with 86% of internet users worldwide noting they have gamed on at least one device within the past month, and that figure climbed to 92% among those ages 16 to 24, according to a March 2019 report from GlobalWebIndex.
Voice search and voice control have changed our landscape over the last couple of years. Yext shares how voice is shaping the emerging customer experience and its direct impact on business of every kind.
In today’s “eMarketer Daily Forecast” video, senior forecasting analyst Chris Bendtsen tees up the numbers on digital music audiences and the top platforms. Tune in.