eMarketer's chief innovation officer Geoff Ramsey recently spoke with Bill Duggan, group executive vice president of the ANA to discuss Amazon, trust and digital creative.
Every few months it seems another story emerges about ad dollars disappearing down a black hole of fraudulent activity. And the spotlight on fraud will shine ever brighter, with good reason. For the UK, we forecast that digital ad spending will reach £13.24 billion ($17.05 billion) in 2018, accounting for 63.8% of total media ad spend.
This year, 104.7 million people in the US—or 31.8% of the population—will use Instagram, a 13.1% increase from 2017, according to eMarketer estimates.
Nate Shurilla, APAC Head of Innovation of iProspect, spoke about how voice technology is being used in China and other potential opportunities.
Header bidding is making it easier for ad buyers to access premium app inventory, but before mass implementation can occur, server-to-server issues must be sorted out.
In a recent survey of 190 marketing influencers worldwide conducted by Ascend2, 63% of respondents said that data-driven personalization is a difficult tactic to execute.
Programmatic platforms are changing the way they price inventory, and their moves are increasing CPMs and creating headaches for ad buyers.
This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.
In the latest episode of "Behind the Numbers," eMarketer's Oscar Orozco and Corey McNair discuss how consumers engage with content while multitasking.
About one-third of publishers are using CMPs to collect and store their user consent data in an attempt to avoid fines for data misuse.
An ANA survey indicates that cost savings are why most brands turn to in-housing. While other in-housing benefits are nice, the research shows that they are often ancillary.
This year, 169.5 million people in the US—or more than half of the population—will use Facebook, a 0.9% increase from 2017, according to eMarketer estimates.
With web browsers cracking down on ad trackers, data privacy laws going into effect and data breaches remaining ever present, it is presumably not a great time for marketers to be dependent on data that they acquire from other companies.
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include Amazon's hunt for the perfect second home, a blockchain startup comes up short with a crypto offering, and a new study suggests that virtual reality can actually tingle the taste buds.
US companies can still be affected by the GDPR if they have EU customers or audiences. News publishers like the Los Angeles Times and Newsday have blocked traffic from the EU rather than risk being fined.
How much is spent on political advertising and how big a part of the mix is digital? In the latest episode of “Behind the Numbers,” we break down the numbers and dig into questions about Facebook, the role of messaging and whether brands are being dragged into the political arena.
Digital and traditional media are still in a fierce competition for consumer attention. In the latest episode of “Behind the Numbers,” eMarketer’s Chris Bendtsen and Corey McNair discuss the continued importance of TV, the expansion of digital video and the question of time with Facebook.
Invasive and retargeted ads are turning some people to ad blocking. Surveys indicate that users are increasingly finding digital ads to be too intrusive.
The way we watch TV is changing rapidly. In fact, more than half of all US homes with broadband subscribe to both a pay TV service and at least one streaming video service. dataxu shares key definitions, guidelines and best practices for marketers who want to reach highly engaged streaming audiences.
First books, now … mattresses? Amazon and a host of new brands are shaking up the mattress industry and remaking the customer journey. eMarketer’s Andrew Lipsman lays out the facts and data.