33% of US genAI users have experienced inaccurate or misleading output when using the technology, according to a September 2025 report from Deloitte.
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Become a ClientEarlier this month, celebrity and influencer Shay Mitchell launched rini, a line of “clinically backed” and “scientifically proven” beauty face masks for kids. Although rini has attached itself to rising beauty trends, consumers and marketers across social platforms are criticising the way the brand is targeting an audience who might still be mastering their ABCs.
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32% of US and UK consumers say AI is negatively disrupting the creator economy, up from 18% in 2023, according to July 2025 data from Billion Dollar Boy.
Gen Zers are becoming increasingly financially independent. A Pathward and Mastercard study of Gen Zers found that 70% of post-college respondents are mostly or completely financially independent, up from 37% in college and 44% in a college alternative. According to our June 2025 report “Future-Proofing Banking Through Customer-Centric Journeys,” banks must pivot from a strategic model based on selling financial products and services to one in which the bank guides customers through solutions to their financial needs and different life stages.
A J.D. Power customer satisfaction benchmark ranked Citi No. 1 for US mortgage origination, above Bank of America (BofA). The study suggests that lenders are changing their sales model from a focus on volume over service to one emphasizing consultation and advice to enhance customer trust and deepen relationships. Consumers should feel supported in the mortgage market. How borrowers feel about the origination experience, from awareness through closing, should strongly influence their choice of provider amid frequent negative headlines and interest rate uncertainty.
As retail media moves from side business to centerpiece, big brands are prioritizing measurement and efficiency to cement the channel as a mature budget item. Retail media will grow almost 20% this year (19.4%) to reach $58.79 billion, according to EMARKETER's September 2025 forecast. In recent earnings calls, tech leaders described a channel that is now about solid data, AI-driven relevance, and reshaping how advertisers reach shoppers.
Key stat: 72% of US buy-side retail media advertisers say they are buying video ads offsite, second only to social media, according to a March RetailX survey commissioned by Koddi.
Jeff Bezos is returning to an operational role for the first time since stepping down as CEO from Amazon in 2021. His new startup—Project Prometheus—launched with $6.2 billion in funding, instantly making it one of the best-capitalized early-stage AI companies, per The New York Times. The company is focused on "physical AI" for engineering and manufacturing across computers, humanoid robots, aerospace, and automotive. Brands should watch how physical AI reshapes manufacturing and R&D. The next competitive edge will come from using AI to prototype new products, automate factory intelligence, and bring ideas to market with unprecedented speed.