Guidance clouds Spotify’s outlook: Q1 revenues rose, but lower-than-expected guidance and ad struggles rattled investors and raised monetization concerns.
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Become a ClientWPP’s reset begins: Q1 met expectations, but revenues slid as its Elevate28 turnaround plan targets stability now and profitability by 2028.
Import-heavy brands gain breathing room, though uncertainty limits lasting upside.
Replying to comments is the favorite way US creators engage with their audience at 29%, nearly six times the rate of in-person meetups and events (4.9%), according to a January survey from Influencer Marketing Factory.
Mother’s Day shoppers are poised to spend more than previous years, but they’ll be looking hard at prices and using AI to help decide, according to recent studies.
This FAQ covers affiliate market size, publisher types, AI disruption, and what marketers should prioritize in 2026.
One-quarter of homepage content on average may be unreadable to AI crawlers, risking discovery gaps.
Energy shock pushes more households to the brink, curbing discretionary spending.
Discover and Apple face setbacks as commerce orchestration becomes key to wallet growth.
Flexing data that RMNs lack, PayPal lays a blueprint for FMNs’ unique utility to marketers