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Become a ClientAI-powered search is eroding organic traffic, generative tools are flooding content channels, and the emergence of GTM engineering is automating the path from first touch to closed deal. This FAQ examines what's changed, what the data shows, and how marketers should adapt.
Instagram cracks down on copycats: Meta limits reach for reposted photos and carousels, sidelining meme hubs and aggregators.
Roku’s ad engine hums: Q1 ad revenues jumped 27% as 38.7 billion streaming hours and premium CTV formats helped pull marketers from linear TV.
Reddit monetizes trust at scale: Q1 revenues rose 69% to $663 million, with ad revenues up 74% as authentic conversations drive performance.
Apple's Services category enjoys record growth: The segment contains its ads business, which will grow steadily through 2030
"One of the biggest disconnects in our industry today is that commerce media has shoppers experience a certain single, continuous omnichannel journey," said Guthrie Collin, vice president of product at Roundel, during the Interactive Advertising Bureau's (IAB) recent Connected Commerce event. "But in our world, media, data, technology, measurement systems, we think of them, and they still operate in quite a fragmented way."
Pinterest reframes search as visual discovery: With brand bias high, it offers assisted lift while pitching iterative, image-led intent as search’s next frontier.
AI is accelerating the shift toward automation, data-driven precision, and real-time creative optimization. Here are the most common questions about how AI is changing the OOH channel.
Local assortments and store upgrades seek to capture more wallet share.