Promotions can do more than lift sales of a featured product. New research from Circana, analyzing campaigns on the Ibotta Performance Network, shows how promotions can attract new shoppers, influence brand choice, and drive growth across a broader product portfolio.
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Become a ClientWith Thanksgiving only weeks away, retailers have plenty of reasons to start pushing deals before the turkey reaches the table.
The 2026 FIFA World Cup gave Major League Soccer (MLS) a massive opportunity to reach new audiences. But turning those casual soccer viewers into loyal MLS fans requires more than riding the momentum of the tournament. MLS made its largest marketing investment ever around the 2026 World Cup, coordinating campaigns across its clubs, highlighting players competing in the tournament, and launching initiatives to get new fans into stadiums.
Higher borrowing costs could stall big-ticket buys, adding strain on autos and housing.
Oura's $625 million Counsel Health deal could boost its IPO appeal and help prove wearables’ clinical value.
Some 54% of US small-business owners expect their revenues to increase in Q4 2026, according to a September report from Citizens Bank.
The most expensive political ad cycle in US history ended last week. Campaign buys stopped Wednesday morning, pulling billions in demand out of the market just as holiday budgets hit their peak.
October's winning retail campaigns fell into three categories: "Most Impactful Campaign," "In-Real-Life Initiative," and "Under-The-Radar Move." Retailers competed with creative marketing, experiential activations, and product launches throughout the month.
The affiliate test could help brands convert existing demand into sales through more authentic recommendations.
Brand control and data access remain obstacles as it seeks corporate clients through consulting partners.