Oil above $100 trims 2026 spending growth to 7.2%, wiping $28 billion as brands rein in budgets.
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Become a ClientNew YouTube Stations blend influencer pull with always-on streams, adding premium CTV inventory for brands.
Scheduled Trial Reels let creators time experiments globally, improving influencer campaign performance on Instagram.
In today’s podcast episode, we discuss what’s most responsible for consumers’ current ad fatigue, why there’s an opportunity to capture attention immediately after a purchase, and what agentic commerce is—and isn’t—doing to the shopping journey. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Senior Vice President of Rokt Ads at Rokt, Ashley Firmstone. Listen anywhere, or watch on YouTube or Spotify.
Agentic shopping could account for more than a quarter of ecommerce spending within the next few years, according to a September 2025 Boston Consulting Group report. But that potential hinges on retailers integrating AI into the shopping journey in ways that feel beneficial to consumers.
This FAQ covers how incrementality testing works, where it fits alongside attribution and marketing mix modeling, and how marketers can build effective testing programs in 2026.
But a handful of other mega-fintechs are still vying for banks’ customers.
It offers a glimpse of the future of comprehensive financial services.
Banks should consider broader objectives than revenue generation when standing up a digital-only bank.