48% of influencer marketing agencies say strategic guidance on AI, automation, or new platforms is the biggest change in client expectations this year, ahead of faster turnaround times (40%) and ROI focus (40%), according to July 2025 data from CreatorIQ and Sapio Research.
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Become a ClientDiversity, equity, and inclusion may still be framed as priorities for marketers, but Black consumers increasingly view inclusion as a baseline expectation that directly influences attention, trust, and purchasing behavior.
For the past several years, commerce media has been defined by proliferation: New networks, new formats, new acronyms. As the category heads into 2026, industry leaders agree that growth alone is no longer the story. What matters now is connection: Across channels, across data, and across the full customer journey.
On today’s podcast episode, we discuss the new Disney-OpenAI deal: why Disney did the deal, what's in it for OpenAI, and everything that might happen next. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and Principal Analyst Max Willens. Listen everywhere and watch on YouTube and Spotify.
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Fintechs are cutting out their bank partners to invest in scale and break into new market segments.
Trump’s escalation with JPMorgan highlights banks reputational issues with trying to control the narrative.
Lemonade and Tesla give telematics a new application.
The industry has doubled since 2020, but most states still lack consumer protections.
States move to let attorneys general sue fossil fuel companies, while policyholders target carriers.