Samsung's Amazon Ads integration and AI targeting bring shoppable, full-funnel capabilities to Samsung TV Plus.
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Become a ClientHalf of brand and agency marketers worldwide say their top Amazon retail media priority is improving ROI and efficiency of existing spend, according to November 2025 data from Skai and Stratably.
Offsite media retail represents a growing opportunity for advertisers and retail media networks (RMNs), as outlined in a session during EMARKETER's Commerce Media Trends Summit last week.
The acquisition could create a more formidable competitor to L’Oréal, but complicate Estée Lauder’s turnaround.
FedEx SameDay Local helps brands match rapid delivery while protecting margin and loyalty.
Public support for regulations around warning labels and marketing restrictions raises stakes for food brands’ messaging strategies.
Both retailers are enhancing attribution capabilities as marketers demand better measurement.
New shopping tools streamline product discovery, but accuracy and adoption hurdles remain.
Many AI users change appointments, health habits, and medications after engaging with an AI tool. Health brands need content built for AI discovery.