52% of US consumers use Google Search for their first local business search, but just 19% go back to it for additional searches, according to a July report from BrightLocal.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientTrusted healthcare providers give marketers a credible route to reach anxious patients and encourage action.
Its shopping assistant can guide high-intent purchases, but retailers must keep recommendations useful, not salesy.
Frequent users make more impulse purchases, plan less, and expect retailers to deliver on demand.
AI referrals are converting at nearly the same rate as other traffic as consumers use the technology to research trips and find savings.
That presents an opportunity for retailers with sharp size planning.
Tech partners can determine how quickly institutions add the features Gen Z expects.
In today’s podcast episode, we discuss the main takeaways from Meta’s landmark trial over kids and social media addiction, the safety features it plans to roll out, whether this makes a teen social media ban more or less likely, what we know about social media’s role in youth mental health, and what could change as a result of the settlement. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Beth Snyder Bulik and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Jets sponsors no longer stop at the stadium gates. The New York Jets partnered with Outfront Media this summer to connect in-stadium sponsorships with out-of-home (OOH) inventory in key locations beyond MetLife Stadium, the team's home field.
The Trade Desk buckles: A 15% headcount reduction reflects an industry shift from the open web toward walled gardens.