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Loyalty tests that fuel fraud: How retail returns have become a stress test February 5

Retail returns have quietly become one of the most expensive, complex, and customer-sensitive parts of commerce.

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44% of consumers are interested in using AI to compare multiple vehicles to one another, the top AI use case for car buying, according to a June 2025 report from CarGurus and NielsenIQ.

IoT devices like connected cars, wearables, and smart home speakers generate behavioral data and create moments where marketing messages can reach engaged audiences.

45% of US employees used AI at work at least a few times a year in Q3 2025, more than double the 21% who said the same in Q2 2023, according to a December report from Gallup.

Lackluster branded checkout and TPV growth in Q4 2025 end CEO Alex Chriss’ tenure.

Varo’s not dead yet thanks to a $123.9 million Series G round.

Retail executives are largely aligned on one point: Artificial intelligence is no longer experimental, but is central to how retailers expect to drive growth, improve customer experience, and build more resilient operations.

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Publicis shows strong growth as AI takes center stage, but advertisers should monitor which holdcos prove AI-driven gains across planning, activation, and outcomes.