68% of US adults consider returns policies when choosing where to shop, according to a December survey from FedEx and Morning Consult.
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Become a ClientOpenAI is adding Criteo to its US ad pilot, seeking credibility and demand despite steep CPMs and thin proof.
X formalizes sponsored content disclosure; native paid partnership labels reduce compliance risk as influencer spending accelerates.
Meta’s test underscores a fight to own high-intent discovery and loyalty.
Capital One gains network power but may cost users perks from Mastercard.
With TikTok uncertainty lifted, sponsored creator post volume and influencer activity surged after the US joint venture deal.
The network duopoly’s endorsement of stablecoins can help spur crypto adoption.
Store revamps and experiential tech anchor a broader push beyond upgrades.
News consolidation raises advertiser exposure risk, as a Paramount-controlled CNN and CBS might reduce independent national news options.