The platform is courting marketers as it shifts its value to monetizing engagement.
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Become a ClientFor most B2B marketers, email is how they find new business, but those inboxes are changing fast. AI assistants now summarize and rank messages before a buyer reads a single line, which means a machine forms the first impression of a campaign. "AI-powered inboxes are introducing another layer between B2B marketers and their buyers," said EMARKETER analyst Kelsey Voss. "AI assistants can summarize and prioritize messages before buyers read them, giving marketers less control over how their emails are first encountered and interpreted."
Higher feed engagement gives B2B and consumer brands new ways to build awareness through credible industry voices.
Some 40.8% of Amazon Prime subscribers bought household supplies digitally in the past month, nearly double the 22.7% of nonsubscribers, according to a September survey from Bizrate Insights and EMARKETER.
The Prime perk gives Amazon more control over restaurant orders and another way to capture member spending.
Retail marketers are starting to lose the moment of choice to AI as AI search and assistants are seeing increased use in shopping.
As shopping journeys span more retailers, platforms, and media channels, reaching consumers across those touchpoints is becoming increasingly complex. Connected retail media networks can help brands reach consumers from discovery to purchase without managing separate campaigns for every channel.
The standalone experience could attract intentional shoppers, giving brands a new platform to drive repeat purchases.
The DoorDash-Instacart deal could reduce merchants’ bargaining power while creating new opportunities for Uber.
The retailer's strong sales show that department stores can draw shoppers and drive growth with unique brands, better service, and in-store experiences.