Personalization at scale tops the data activation investment list at 38%, followed closely by real-time campaign optimization (35%) and audience segmentation (32%), according to a December 2025 survey from Supermetrics.
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Become a ClientIn today’s podcast episode, we discuss whether AI slop is becoming a problem on YouTube, the ways AI is helping—and hindering—brand safety efforts for advertisers, and what marketers can do about AI’s influence on how their ads appear. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Bill Fisher. Listen anywhere, or watch on YouTube or Spotify.
In today’s podcast episode, we discuss what’s broken in how we evaluate media, the problem with reach, and what “quality inventory” actually means. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Arielle Feger and David Simon, Chief Revenue Officer of Verve and President of Verve Marketplace. Listen anywhere, or watch on YouTube or Spotify.
Netflix expands ad playbook: Amazon DSP data, vertical video, and new formats could court CTV advertisers.
Reddit rewards relevance: Brands earn trust by asking, crediting users, and inviting debate—not posting promos.
Rising gas prices are the visible face of the current energy crisis, but the real impact on retail runs much deeper. "Energy touches everything,” said our analyst Suzy Davidkhanian on “Reimagining Retail.” “It acts more like a tax on fixed costs like fuel and utilities, leaving less room for everything else.”
Widespread adoption of end-to-end autonomous commerce would accelerate ecommerce growth in the US and other major markets.
Roku’s scale reframes its ad story: 100 million homes enable event-led, data-rich campaigns—though Amazon and YouTube still lead in CTV dollars.
Shoppers can enlist couriers to return unwanted items and receive instant refunds—for a price.
The TV commerce pioneer failed to evolve fast enough as social platforms captured growth.