41.2% of US digital buyers ages 35-54 bought pet products online in the past month, well ahead of 18-34s (29.2%) and 55-65s (28.0%), according to a June survey from Bizrate Insights and EMARKETER.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientOn today’s podcast, we discuss how to make the most of the back-to-school season, including where post–first-day spending is happening, how less obvious back-to-school brands can capitalize on the season, and whether to double down, scale back, or simply adjust classic back-to-school tactics. Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Analysts Arielle Feger and Rachel Wolff.
Cloudflare turns AI agents into paying customers: Wallet lets brands monetize agent queries instead of filtering them as bot traffic.
Advertisers can now extend campaigns into AI conversations, signaling a faster push to monetize AI shopping.
Restaurants are finding that promotions matter less as consumers grow more price-sensitive and selective.
Perplexity’s win makes it harder to keep AI shopping agents off retail sites.
Consumers' appetite for convenience is creating new opportunities in grocery, retail, and advertising.
Consumers can compare mortgage rate factors in its ChatGPT app, but marketing may determine the app's reach.
Novo's Wegovy pill gains failed to offset declines in injectable sales. Investors continue to favor companies like Lilly with broader drug pipelines despite a positive outlook for GLP-1 pills.
Disney turns streaming into an ad engine: FYQ3 results show SVOD, sports, and parks combining to keep advertisers invested despite broader subscription churn.