Plunging retail CTRs in the lead-up to the 2025 holiday season hints at softer demand and inefficient ad strategies.
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Become a ClientTeenagers today are digital natives in the truest sense, but their digital lives reveal surprising nuances about device preferences, social spaces, and emerging technologies that marketers need to understand.
Understanding generative AI's use cases, opportunities, and risks is the top AI investment priority for media CMOs worldwide, cited by 34% of respondents, according to a January report from Dentsu.
US retailers and wholesalers grew total media ad spending 13.9% in H1 2025, but growth slowed to 6.9% in H2 2025, according to a January report from MediaRadar.
17.9M tuned in to the Oscars ceremony, down 9% YoY, as social clips and second screens siphon live TV’s once-captive crowd.
Combative ads cut through feeds, but risk boosting competition or backlash that can outweigh the buzz.
With budgets in the low millions, B2B tech firms are prioritizing video to reach Gen Z and maximize effectiveness.
The World Cup remains one of the globe’s most popular sporting events. While US interest in the quadrennial event has historically lagged other countries, it may be inching up due to hosting duties—but not dramatically. TV will dominate US viewing habits, and host cities stand to benefit from fans.
On today’s podcast episode, we discuss whether Walmart and Target were ever truly competing on the same promise of mass retail, or whether they were solving different consumer needs all along. We also explore the differences in their loyalty program strategies and consider whether their recent success has been driven more by business models or by execution. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Rachel Wolff.