YouTube ad growth slows: Video budgets are spreading across more platforms, making YouTube one part of a broader media strategy.
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Become a ClientIn today’s podcast episode, we discuss how much time Americans spend with GenAI, why daily social media use might not have peaked, and why TV, not mobile, still rules the roost.
Nearly half of US digital shoppers (47.1%) have not used AI to shop and aren't interested, according to an April 2026 survey from Bizrate Insights and EMARKETER.
Livestream shopping is finally carving out a role in the US, even as adoption trails well behind China. For years, the format was held up as ecommerce's next frontier. Now it's settling in not as a replacement for traditional ecommerce, but as a different kind of shopping experience.
Affordability drives food purchases more than health, but brands that pair value with nutrition stand to gain.
Reaching patients through insurers and providers could unlock wearable adoption among higher-need cohorts and strengthen long-term loyalty.
Easier access to AI and cloud tools makes local expertise—not scale—their strongest competitive advantage.
Banks that weave AI into advisor workflows—not client interactions—could gain the strongest competitive edge.
Plain-language web updates keep banking products visible as consumers ask AI for advice.
OpenAI's ad target is not realistic: A 90% shortfall points to ad infrastructure that still isn't ready to attract major marketing budgets.