EA sees gaming’s ad edge: New in-game ads tap audiences that pay more attention and show stronger purchase intent than other formats.
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Become a ClientHandbag and accessory brand Caraa launched a new collaboration to build a close connection between athletes and consumers, tapping into the lifestyle surrounding the sport through highly relevant products and actual fencing team members. Although this campaign leans into athletes, it also aims to make lifestyle connections similar to sports creator campaigns, which are growing in popularity, especially among younger consumers.
Yum Brands sells the chain after years of competitive erosion.
Chase’s European expansion could force rivals to improve digital banking, rewards, and savings offers.
New infrastructure will help merchants but doesn’t solve customer trust concerns.
Expanding into European dining platforms makes Resy more useful for US travelers and Europeans.
Limited merchant acceptance will stymie the wallet’s attempts to expand.
Revenue, innovation, and trust are the new priorities.
AI Overviews answer many health questions directly, forcing online health brands to offer expertise and utility that users can’t skip.
A Lids partnership and private-label pop-up keep assortments fresh and relevant.