Microdramas have moved from a Chinese app phenomenon to a mainstream US media habit. This FAQ covers what microdramas are, how big the market is, and where the advertising opportunities sit in 2026.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientDiscord adds in-game actions to Play Quest+: Brands can measure player behavior, but campaigns work best when rewards fit how users already play.
58% of US adults say a longer driving range would influence them to buy an electric vehicle, and 56% say the same about faster-charging batteries, according to an April survey from MRI-Simmons.
In today’s podcast episode, we discuss the evolving definition of affiliate marketing, the most interesting areas of the space today, and how improvements in measurement have helped position affiliate as a channel that marketers can confidently invest in. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Max Willens, AWIN President of North America Adam Weiss, and Higher Dose Chief Marketing and Commercialization Officer Ingrid Milman Cordy. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Bringing its analytics platform to Sam’s Club could attract more suppliers and boost high-margin revenue streams.
83% of consumers abandon sites without clear information, and paid traffic can’t fix product pages that fail to earn trust.
Shoppers delayed purchases, compared more, and relied on value to decide what makes the basket.
But growing economic pressures will likely weigh on demand in the second half of the year.
Wellness Shorts average 116% viewed: Repeat viewing makes instructional content a strong format for building trust and product consideration.
Drug price negotiations helped lower overall prices, but many patients still don't feel savings at the counter.