LinkedIn’s video engine: Revenues rose 12% YoY as paid video climbed 30%, with higher CTRs and engagement cementing its B2B ad appeal.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a Client"Marketing is less about persuasion now, it's more about participation," said Justin Breton, head of partnerships, content and emerging experiences at Walmart, at the IAB Connected Commerce Summit last month. "How do you actually get consumers to participate with your brand?"
TikTok Shop turns scrolls into sales: Social storefronts become core retail channels, making the platform a defensible and trusted ROI channel.
Restaurants and CPG brands lean into high-protein demand as shoppers trim elsewhere.
The group's strong preference for in-store experiences challenges digital-first playbooks.
Vertical UHNW wealth management is a growing theme.
It’s a cost-effective way to resonate with customers at the beginning of their banking journeys.
We explore recent examples of innovative partnerships that help institutions reach target customers faster.
Their consistently high rankings indicate that digital-only arms of traditional banks have a competitive advantage.