Promotions can do more than lift sales of a featured product. New research from Circana, analyzing campaigns on the Ibotta Performance Network, shows how promotions can attract new shoppers, influence brand choice, and drive growth across a broader product portfolio.
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Become a ClientWith Thanksgiving only weeks away, retailers have plenty of reasons to start pushing deals before the turkey reaches the table.
The 2026 FIFA World Cup gave Major League Soccer (MLS) a massive opportunity to reach new audiences. But turning those casual soccer viewers into loyal MLS fans requires more than riding the momentum of the tournament. MLS made its largest marketing investment ever around the 2026 World Cup, coordinating campaigns across its clubs, highlighting players competing in the tournament, and launching initiatives to get new fans into stadiums.
The most expensive political ad cycle in US history ended last week. Campaign buys stopped Wednesday morning, pulling billions in demand out of the market just as holiday budgets hit their peak.
October's winning retail campaigns fell into three categories: "Most Impactful Campaign," "In-Real-Life Initiative," and "Under-The-Radar Move." Retailers competed with creative marketing, experiential activations, and product launches throughout the month.
The affiliate test could help brands convert existing demand into sales through more authentic recommendations.
Brand control and data access remain obstacles as it seeks corporate clients through consulting partners.
In today’s podcast episode, we explore three of the biggest questions surrounding Google: Can its ad business continue to fund its AI ambitions? When can we expect ads to appear in Gemini? And how will AI transform the Google shopping experience for consumers? Plus, more. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, Analyst Marisa Jones, and Director of Forecasting Cindy Liu for the discussion.
Some 71% of US mobile shopping app users typically buy through the app when a brand offers both an app and a mobile website, according to a September report from RZR.
DoorDash’s agreement to acquire Instacart, a deal expected to finalize in 2027 or early 2028, brings together large-scale delivery and grocery delivery intermediary operations. The acquisition also combines two substantial commerce media platforms, which increases the reach for all advertisers, while likely making commerce media campaigns accessible to smaller advertisers and regional grocers. DoorDash’s $1.33 billion in US commerce media ad revenue this year, combined with Instacart’s $1.20 billion—$2.53 billion total—exceeds Uber’s projected $2.11 billion, per EMARKETER’s forecast. Improving data for grocery advertisers The acquisition brings substantial resources to advertisers, including added reach and first-party data, based on the scale of DoorDash’s and Instacart’s audiences. “A combined DoorDash and Instacart would account for nearly a fifth of US grocery ecommerce sales, putting them in the same league as major grocers like Kroger, Albertsons, and Target,” said Arielle Feger, senior analyst at EMARKETER. “They still wouldn’t come close to Walmart or Amazon in terms of revenue, but their real advantage is the data.”