Health and beauty AOV fell 7.8% YoY to $62.26 in March 2026, the only industry to decline while eight other categories posted gains, according to a March report from impact.com.
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Become a ClientFor years, AliExpress has competed in the US largely on one promise: low prices. But its recent Summer Sale suggested the company is looking to broaden that proposition.
Video games attract smaller advertising investments than their audiences and positive attitudes towards the channel would suggest. This suggests brands aren’t fully aware of how much value players get from the games they play. Total US game ad spend is expected to reach $9.21 billion in 2026, according to EMARKETER’s forecast. However, this represents only 2.3% of total digital ad spending, per EMARKETER. A full 83% of US households played on at least one video game device in the past 12 months, per a February YouGov and Entertainment Software Association (ESA) survey of US consumers.
Walmart is aligning Walmart Connect, Walmart Connect International, and Sam's Club Connect (formerly Sam's Club Member Access Platform) around shared technology, platforms and capabilities while maintaining separate brand identities. The goal is to simplify how advertisers buy, measure, and scale retail media campaigns.
Nearly all (92%) commerce media leaders in the US, UK, and Germany are likely to invest in agent-specific measurement and diagnostics in the next two to three years, the leading agentic AI use case among those surveyed, according to April 2026 data from Koddi.
In today's podcast episode, we discuss the patterns behind where AI agents are being built, the technologies that are enabling marketers to do things they couldn't do before, and where marketing campaigns are actually won or lost before a single ad is ever run. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Yory Wurmser, and Head of GTM at Rokt mParticle, Nicholas Craig. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
On today’s Cannes Miniseries Podcast, we discuss Incremental ROAS, or iROAS, and unpack the problem it was designed to solve and what advertisers should be doing to evaluate performance. Recorded from the EMARKETER studio at the Cannes Lions International Festival of Creativity, EMARKETER Vice President and Principal Analyst, Sarah Marzano, welcomes Liz Roche, Vice President, Measurement and Media, from Albertsons Media Collective to the discussion.
Nielsen's math gets challenged: TVB questions Nielsen’s ad-supported TV figures, saying flawed inputs overstate streaming and undercount linear viewing.
Social media shapes brand perception: Consumers expect brands to address controversies first on social platforms, where response speed matters.
Finance apps retain 17.6% of users 30 days after download, the highest rate of any industry in North America and nearly 4 times that of shopping apps (4.51%), according to a March report from Airship.