Trending

Reddit tackles brand suitability concerns as advertiser interest rises October 1

Zefr and Reddit give advertisers finer suitability controls as Reddit vies for a larger share of social budgets.

Powerful Data and analysis on nearly every digital topic

The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.

Become a Client

Netflix admits growth is too slow: As engagement lags, ad spending will in kind.

Video investments are moving across platforms, but the data needed to understand performance often remains fragmented. As CTV becomes more connected to the broader media mix, marketers need infrastructure that can bring those signals together.

Muse, a personal AI agent that carries out tasks like searches and shopping on its user’s behalf, has already proven popular. It launched in the US on September 8 and passed 2.5 million downloads by September 21, with an estimated 448,000 daily users by day 10.

In August 2026, we analyzed 4,680 ChatGPT recommendations across 20 consumer health categories to compile the AI Visibility Index.

Shop to Light turns digital labels into a tool for finding items, stocking shelves, and filling orders.

Walgreens will close fewer stores, but it still must adapt to changing shopping habits and give consumers more reasons to visit.

In Q3 2026, we analyzed 4,010 ChatGPT recommendations across 13 tech hardware and device categories to compile the AI Visibility Index.

The $8B deal gives rivals an early view of four novel drugs to follow the duo’s blockbuster drug, Dupixent.

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

Sign Up

More Medicare Advantage enrollees will be redirected to switch plans next year, making proactive coverage communications essential.