In today's podcast episode, we discuss why ChatGPT's Instant Checkout didn't take off, the strengths and weaknesses of today's third-party AI shopping assistants, why they struggle with conversion, and what AI shopping might look like a year from now. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Grace Harmon and Rachel Wolff. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientGen Z adults spend 48 hours a month on Spotify's mobile app, 2.9 times the 16.8 hours they spend on YouTube's, according to a February survey from Comscore.
YouTube turns sharing into strategy: In-app DMs make Shorts more social, helping brands spark repeat views while keeping analytics under one roof.
Out-of-home flexes in Q1: A 15% UK revenue jump shows the format’s scale, while measurable brand impact keeps budgets flowing.
Rising loan amounts and delinquencies are likely to increase the squeeze on retail spending.
Store inefficiencies are getting worse, not better, meaning retailers must be more careful than ever with deploying store intelligence technology.
A chatbot orders meals and groceries, betting prompts can beat browsing.
Pinterest taps Amazon to woo creators, boost shopper confidence: Storefront links streamline affiliate pay, while Amazon ties aim to increase trust and buying.
Different playbooks emerge as companies look to monetize their chatbots without losing trust.