Marketers using its platforms risk losing consumer trust unless they scrutinize data-sharing practices.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientWi-Fi is a common service at many stores, and customers increasingly expect it for free, according to Greg Schwarzendruber, director of strategy and innovation, consumer personalization and experience, at AT&T Business.
Same-day perishables are increasing order frequency and spending while taking share from traditional grocers.
Consumers are spending on products that support their well-being, giving retailers opportunities beyond traditional health categories.
Requiring real product imagery and banning bot-made listings could restore trust and reinforce its human-made identity.
With younger customers eyeing alternatives, banks must make their value as clear as their prices.
Now in its fifth year, the program uses relatable role models to normalize active lifestyles for young patients with diabetes.
GLP-1 telehealth brands need transparent pricing and personalized ongoing support to keep patients from switching providers.
Multibrand direct-to-consumer pharma platforms help patients find affordable treatment options, giving drugmakers a chance to build credibility.
ABC affiliates risk losing ad dollars while marketers gain reason to prioritize digital inventory.