Creative quality is the top reason North American marketers pass on a new agency, cited by 55% of respondents, nearly 7 points ahead of category experience (48%), according to a December survey from RSW/US.
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Become a ClientOn today’s podcast episode, we discuss why Starbucks just revamped its loyalty program, what the ideal loyalty program looks like, and how this revamp could tie into a broader strategy to bring customers back into stores and drive frequency if you were CEO of Starbucks for a day. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Arielle Feger.
Amazon widens its purchase funnel: Structured feeds for Shop Direct aim to cement its role as shopping’s starting point.
Banking groups are stuck in 2022, and fear is holding back payment modernization.
Prediction markets will go mainstream someday, but touch them now and get burned.
YouTube tops global media with $62 billion in revenues and over $40 billion in ads, putting it ahead of Disney and legacy TV combined.
45% of March Madness viewers skip the regular season, yet 9.4 million watched tournament games in 2025—unlocking reach on TV and streaming.
When ChatGPT rolled out ads on February 9, retailers moved quickly to test the format. The retail and grocery category accounted for 44% of ad impressions on ChatGPT during the two-week period from February 12 to 26, compared with 37% on Google Search, according to data from Sensor Tower.
As genAI absorbs executional tasks, human judgment and creativity become the real competitive edge.