Inflation, layoffs, and uncertain tariffs may dampen demand even as AI raises hope for new sales channels.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientWe review the biggest credit card movements of the year including the Capital One Discover merger, Sapphire Reserve and Platinum card refreshes, and tightening underwriting standards that are squeezing out middle and lower class families from credit lines.
Threads and WhatsApp ads are growing as novelty draws interest, but lasting ad spend hinges on better, platform-native formats.
As audiences show a preference for user-generated content in ads, brands have an opportunity to showcase credibility across social advertising strategies.
Chase’s anticipated travel and dining trends focus on experiential and novel landscapes and experiences, and continues a push for luxury in dining.
Marketers across categories are calling for simpler, more intuitive advertising systems after years of growing fragmentation and technical overload. In interviews with EMARKETER, leaders from Criteo, LiveRamp, Reddit, Vistar Media, StackAdapt, and DoorDash all described a shift toward platforms that reduce effort, unify workflows, and provide clearer decision making. Buyers want fewer interfaces, standardized KPIs, easier activation, and more transparent insight into where ads run. The message is consistent: performance pressure amplifies the value of operational clarity. As the industry moves into 2026, platforms that eliminate friction—rather than add features—will gain share, while marketers who choose simplicity will gain speed and efficiency.
BNPL is cementing itself as a go-to tool for shoppers looking to stretch their dollars.
45% of creators say working with a high-quality brand is their top priority when considering a brand deal, according to a July 2025 survey from Ipsos and Publicis Media.
Despite net closures, branches remain an essential tool for reaching customers.
Banks have several options to mitigate their risk.