61% of Gen Zers feel more financial pressure from the number of payments they manage than from the total amount they owe, compared with 32% of baby boomers, according to a June survey from Spinwheel.
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Become a ClientMerchants can pair BNPL with promotions, while payment apps can turn saved rewards into more spending.
Most retail audience marketing "starts with false assumptions" about who consumers are and what they want, Black argued. He built that case on an analysis of 5 billion monthly video streams across 10,000 publishers.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for September. The awards include “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian; Senior Analysts Arielle Feger and Rachel Wolff; and Senior Director of Content Becky Schilling.
Our survey data highlights how high-income earners (making $150,000 or more) shop across channels and categories.
Marketers should pair stronger engagement with social search, responsive service, and automated ad buying.
Marketers are no longer debating whether to use AI in content production; they're refining how.
73% of marketers worldwide use generative AI for visual, image or video production, but just 41% use it for testing and optimization, according to a May survey from WARC and TikTok.
Low price makes up 21% of a TV or streaming service's perceived value among US TV viewers, up from 12% in 2025 and well ahead of live sports at 13%, according to a July report from Hub Research.
Spotify keeps adding millions of ad-supported users, but its advertising revenue has stayed stubbornly flat. That disconnect, visible again in its latest earnings, puts the streaming giant's chances of becoming a major player in digital advertising in doubt.