Trending

Powerful Data and analysis on nearly every digital topic

The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.

Become a Client

In today’s podcast episode, we discuss what “wellness” means to Americans today, the relationship between the wellness movement and the traditional healthcare industry, and how brands and retailers are redesigning their offerings for wellness-conscious shoppers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

UK grocery giant Tesco has quietly assembled a retail ecosystem that extends far beyond traditional supermarkets, using loyalty data, personalized pricing, and retail media to maintain market dominance while competitors struggle against discount chains.

Paid search ad clicks in the jobs and education industry fell 13.1% YoY in Q1 2026, a stark reversal from the same category's 254% growth in Q1 2025, according to an April report from Skai.

X grew US unique visitors from 132.5 million in June 2025 to 132.8 million in March 2026 while rivals Threads (-43%) and Bluesky (-44%) both lost ground, undercutting the "X exodus" narrative, according to a May 2026 Comscore report.

TikTok courts microdrama creators: Sundance tie-up trains short-form storytellers as brands eye booming, ad-ready series.

Roblox turns court-ordered safeguards into a controlled under-13 ad network via SuperAwesome.

US and Canada viewers stack streaming subscriptions: 10+ services and $161 monthly spend hit highs, though many say they have too many services.

Personalization separates B2B leaders: One-to-one campaigns correlate with market share gains, exposing a widening execution gap.

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

Sign Up

JPMorgan and peers create a tokenized deposit rail to counter stablecoins and lock in funding.