37.2% of US adults say they're most likely to shop via Instagram, making it the top social commerce platform, ahead of TikTok (30.5%), according to a September 2025 survey from Power Digital Marketing.
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Become a ClientOn today's podcast episode, we introduce our 'Unofficial Monthly Retailer Awards', or the U.M.R.A.s, for the 'Most Impactful Campaign', 'Best IRL Initiative', and 'Greatest Under-the-Radar Move'. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analysts Arielle Feger and Rachel Wolff.
Our analysts (or “bakers”) compete in a Great British Bake Off–style episode, discussing how AI will automate credit card rewards personalization and what happens when Agentic AI turns mobile banking into a personal financial concierge. Join the discussion with guest host Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Grace Broadbent, and Principal Analyst Tiffani Montez.
Reels ad impressions on Instagram jumped from 13% to 21% of total impressions YoY, the fastest-growing placement on the platform, according to a July 2025 report from Tinuiti.
In the coming year, experts believe retailers will aim to consolidate their operations and link retail media silos with broader organizations.
This FAQ examines the current state of drone delivery, why scaling has proven difficult, and what retail strategists should consider before making investment decisions.
Companies are cutting jobs to manage costs amid uneven demand and persistent margin pressure.
TikTok US uninstalls jumped 150% post-takeover--but engagement held, meaning sentiment shifts matter more than uninstall headlines.
Advertisers use AI across creative and targeting, yet 61% report no meaningful gains and only 30% trust it.