TikTok viewers watch an average of 31% of a brand's video, and media and entertainment brands lead at 34%, according to a report from Dash Social.
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Become a ClientIn today’s podcast episode, we explore the differences between customers shopping for themselves and those shopping for someone else, the signals that help retailers identify each shopper’s mission, and what happens when those signals don’t align. We’ll also discuss whether shoppers arriving from Google, Instagram, or ChatGPT have different types of intent, and what retailers can realistically adjust before the biggest shopping weeks if they’re seeing unexpected signals. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Kristi Carlson, Vice President of Digital Technology at Kendra Scott.
Sky Canaves, EMARKETER’s principal analyst covering retail and ecommerce, told us how consumers' relationship with AI varies by product category and what assurances they need to build trust in the technology.
Nearly half (47.1%) of US digital shoppers haven't used a retail AI chatbot and aren't interested in trying one, according to an August survey from Bizrate Insights and EMARKETER.
Three in 4 US consumers spend money on music in a typical month, and about 20% of those consumers spend across more than five music-related activities, according to Luminate data shared during an Advertising Week New York (AWNY) panel this month.
By helping customers play, discover, and connect, the retailer is looking for differentiation beyond price and selection.
A 23% ROAS advantage makes fresh ads a valuable tool for attracting deal-hungry shoppers.
Livestreams and repeat buyers reward brands that align media, merchandising, and inventory planning.
Bundling Walmart+ and Sam’s Club Plus could revive subscriber gains and encourage members to spend more.
Creator incentives and better tracking could help close a purchasing gap and retain talent.