Groupwide units captured 26% of reviewed spend, promising tighter integration but fewer specialized partners.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientInflation-adjusted back-to-school spend has fallen to $557 per child in 2026, wiping out the entire pandemic-era run-up and landing just $38 above 2019 levels, according to a May survey from Deloitte.
TikTok Shop's rapid growth is attracting prestige retailers who are now making the leap onto the platform.
Amazon wants AI to track merchants’ businesses and automate routine work.
On today’s podcast episode, we discuss where discovery in beauty is happening, how TikTok is changing the path to purchase, and why every retailer might now need a beauty strategy. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, and Principal Analysts Sky Canaves and Carina Lamb.
51% of US digital food and beverage buyers bought groceries from Amazon in the past 30 days, according to a May survey from Bizrate Insights and EMARKETER.
Insurers may scrutinize how firms verify sensitive requests, not just whether the sender is authentic.
Costlier ad-free plans make bundles and ads more attractive, giving marketers more ways to reach churn-prone viewers.
AI can generate hundreds of ideas, produce countless variations of an ad, and churn out storyboards in a matter of seconds. But speed and abundance do not produce work that connects with people.