In today’s podcast episode, we discuss how much time Americans spend with GenAI, why daily social media use might not have peaked, and why TV, not mobile, still rules the roost.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientNearly half of US digital shoppers (47.1%) have not used AI to shop and aren't interested, according to an April 2026 survey from Bizrate Insights and EMARKETER.
Netflix revenues mask engagement strain: Q2 sales rose 13%, but slow viewing gains raise doubts about keeping audiences—and advertisers—engaged.
Toyota Group drew 9.2 million unique US visitors in April, edging Ford's 9.0 million in a near dead heat for the largest auto-manufacturer audience, according to a June report from Comscore.
AI buying agents create coverage gaps, prompting insurers to define liability before courts do.
As delivery markets mature, acquiring Delivery Hero strengthens Uber's global platform and its appeal to multinational advertisers.
Retail media drives discovery: In-store digital ads help shoppers find new products, giving CPG brands fresh ways to earn attention beyond planned buys.
Chipotle turns fan attention into first-party data.
Premium demand gives airlines confidence to pass fuel costs to travelers.
Strong discretionary spending contrasts with weaker grocery demand and high fuel bills.