Shopping for fun was one of the top reasons consumers shopped Amazon’s Prime Big Deal Days sale last month, cited by 30% of Prime Day shoppers, according to October data from CivicScience.
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Become a ClientWhile holiday gift-givers do more of their shopping online every year, many shoppers will make purchases in physical stores this holiday season. The segment could make or break retailers facing economic challenges from tariffs and supply chains.
PayPal will use Rokt, an AI marketing service, to power its post-transaction advertisements for users in the US, per a press release. PayPal has for years tried to improve Venmo’s profitability, and post-transaction ads could help accomplish that without changing consumers’ retail checkout habits. However, one of FMNs key selling points to advertisers and consumers alike is trust. Platforms with FMNs should take care not to erode consumer trust—and down the line, loyalty—by pushing ads too aggressively too soon.
Splitit partnered with DXC Technology, enabling affiliated banks to offer installment options at checkout for their consumers, per a press release. Expanding BNPL availability during the upcoming holiday season will be critical. In order to capture consumers’ limited spending, issuers should broaden financing options to make gift-buying more manageable and interest-free, especially for consumers with children, who are more likely to use BNPL options than any other demographic besides millennials at 46.7%, per a PYMNTS study.
TikTok is undergoing a sweeping reorganization that consolidates control under ByteDance’s Beijing-based leadership. The company’s global content and distribution teams now report directly to Douyin architect Fiona Zhi, who is closely tied to ByteDance founder Zhang Yiming. The change strengthens central oversight just as the US and China approach a potential TikTok ownership deal—but it also raises questions about governance, transparency, and stability. Advertisers are pausing or shifting spend amid uncertainty over who will run TikTok’s US operations and how its algorithm and data policies will evolve. ByteDance’s move reasserts control—but risks reigniting trust concerns in its largest market.
UK-based neobank Revolut has achieved two new steps in its global growth plan: acquiring a Cyprus crypto license, which allows it to offer crypto services across Europe, and getting approval for its Mexican banking license. It ultimately intends to acquire a licensed bank in the US. Neobank “super apps” offer huge suites of financial products and services, including global transfers. If they reach the right segments, they could pull more customers away from smaller FIs—particularly Gen Zers (Revolut’s focus) and Latin American consumers (Nubank’s core market).
Public responses are in for the Consumer Financial Protection Bureau’s (CFPB’s) request for comment as it prepares to revise its open banking rule. The revision comes as a result of the Trump administration's rollback of Biden-era rules, which has once again shaken up a decade-long debate. Banks have good reasons to be upset with the original rule and are using this rulemaking opportunity to relitigate the issues they lost on. Their less fintech-friendly angle risks rupturing industry relationships that were crucial to the private-sector solution. However, it gives them a defensive posture to protect what they see as their business interests under threat.
Amazon is introducing “Help Me Decide,” an AI-powered shopping feature that recommends the best product for users comparing similar items. The tool analyzes browsing patterns, search history, and purchase behavior to offer personalized suggestions, along with explanations based on customer reviews and key features. Initially rolling out to millions of US shoppers, it joins Amazon’s growing lineup of AI-driven tools like Interests, Shopping Guides, and Rufus. While Amazon and rivals such as Google, Meta, and OpenAI are all racing to integrate AI into ecommerce, the industry is still testing which approach will truly enhance the shopping experience.
Unilever said its core business grew in Q3 as sales in North America rose for the fifth straight quarter, fueled by demand for new deodorants and beauty products. Unilever’s focus as it restructures reflects a wider industry trend: Companies are expanding their beauty, well-being, and personal care product offerings to meet demand for clean, natural, and sustainable goods and position themselves as lifestyle brands. Earlier this week, Lysol maker Reckitt Benckiser reported rising Q3 sales as consumers bought its self-care and germ-protection products. Unilever will need to keep leaning into premium products and digital engagement to keep up with consumer changes in everyday wellness.