In today’s podcast episode, we discuss what would happen if sports viewership declined, if Meta had to pay $1.4 trillion to California, New Jersey, Colorado, and Kentucky in youth safety lawsuits, and if AI turned every product placement in a TV show into ad inventory. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, Vice President of Content Suzy Davidkhanian, and Analyst Marisa Jones. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
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Become a Client63% of US Gen Z digital audio listeners use YouTube or YouTube Music, making it the top platform for both Gen Z and the total population (53%), according to a March 2026 survey from The Harris Poll and EMARKETER.
High-income shoppers buy private label groceries while booking luxury vacations without hesitation. It looks like a contradiction, but the same psychological decision-making drives both choices, and retailers need to understand it to succeed.
YouTube ad growth slows: Video budgets are spreading across more platforms, making YouTube one part of a broader media strategy.
Commercial credit cards that highlight payment speed and flexibility can snag loyalty.
In today’s podcast episode, we discuss how much time Americans spend with GenAI, why daily social media use might not have peaked, and why TV, not mobile, still rules the roost.
Nearly half of US digital shoppers (47.1%) have not used AI to shop and aren't interested, according to an April 2026 survey from Bizrate Insights and EMARKETER.
Livestream shopping is finally carving out a role in the US, even as adoption trails well behind China. For years, the format was held up as ecommerce's next frontier. Now it's settling in not as a replacement for traditional ecommerce, but as a different kind of shopping experience.
Affordability drives food purchases more than health, but brands that pair value with nutrition stand to gain.
Reaching patients through insurers and providers could unlock wearable adoption among higher-need cohorts and strengthen long-term loyalty.