57% of US B2B decision-makers use search engines during early research, more than any other channel, according to a January 2026 survey from Reddit and SurveyMonkey.
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Become a ClientOn today’s podcast episode, we discuss three big questions surrounding Amazon right now: Can Amazon’s test of AI-generated search overviews reshape discovery? Can Amazon become the backbone of the retail supply chain? And will customers want a shopping-specific AI to help them (like Rufus or Sparky), or a generalist model (like ChatGPT or Gemini)? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian and Analyst Marisa Jones. Listen everywhere or watch on YouTube and Spotify.
Major brands are racing to optimize their presence in large language models (LLMs), but they're confronting an uncomfortable reality: Traditional measurement frameworks don't work, and executives demanding ROI metrics may be asking the wrong questions.
Versant rides digital lift: Platforms and licensing jump, cushioning linear declines as pay TV loses scale.
YouTube courts brands with TV-style creators: Upfront pitch pairs stars and CTV scale as linear TV time slips.
Policy whiplash and a 27% sales drop force a pivot back to hybrids.
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Gas-fueled gains masked underlying demand as inflation erodes spending power.
Strong merchandising drove sales gains across each of its categories.