Uptempo speeds budget decisions: Marketers can begin with channel-level MMM, prove lift, and graduate to granular models as data readiness improves.
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Become a ClientThis month, direct marketing company Valpak is teaming up with Hallmark Channel to offer inventive sweepstakes to millions of households that receive its familiar blue envelope. The “From Mailbox to Movie Set” Sweepstakes gives participants a chance to appear in a walk-on role in an upcoming Hallmark Channel original movie. The promotion, which runs from June 28 through August 7, is part of a larger push by Valpak to engage its core audience with strategic partnerships while growing interest more broadly at mailboxes and online.
Albertsons is partnering with Procter & Gamble on "Rico's Tacos," a micro-drama series that marks a strategic shift in retail media from traditional item-and-price advertising to upper-funnel content marketing.
Creator videos capture 26% of viewing time: Creator content is now a core media buy, but brands will need stronger creator fits as competition rises.
Robinhood sweetens premium card offer: The upgrades address early criticism, but it might not be enough to draw consumers from incumbents
The card’s impressive rewards may not have much effect outside Samsung’s existing mobile wallet base.
Marketers are following the trend, as fiber emerges as a front-of-package selling point for supplement and food brands.
Shoppers embrace AI platforms for discovery and research, but most still make purchases on retailer websites and apps.
Albertsons gets squeezed from all sides as Walmart wins on price, Amazon on convenience, Costco on value.
Their new debit card highlights the opportunity for providers to serve creators as a distinct small-business segment