52% of US consumers use Google Search for their first local business search, but just 19% go back to it for additional searches, according to a July report from BrightLocal.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientTrusted healthcare providers give marketers a credible route to reach anxious patients and encourage action.
Its shopping assistant can guide high-intent purchases, but retailers must keep recommendations useful, not salesy.
Frequent users make more impulse purchases, plan less, and expect retailers to deliver on demand.
AI referrals are converting at nearly the same rate as other traffic as consumers use the technology to research trips and find savings.
That presents an opportunity for retailers with sharp size planning.
Five Below’s social-led flywheel turns trends into sales and keeps value shopping fun.
We look at what payment providers need to do to win agentic commerce share.
Consumers don’t know many banks already offer this in-demand feature.
This FAQ covers how UGC influences purchases, the authenticity problem, and how brands should build UGC programs in 2026.