Platform algorithm changes or volatility is the top barrier to business growth for creators worldwide, cited by 18% of respondents, just 1 point ahead of lack of consistent brand deals (17%), according to a July 2025 survey from CreatorIQ.
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Become a ClientMost consumers give health apps a try, but just 3% stay after 30 days. AI features may be the fix, but only if brands don't overhype their value.
On today’s podcast episode, we discuss how much AI is really helping with productivity, the hidden trade-offs of using the technology in the workplace, how to counter slow and uneven adoption, and how AI is affecting the way workers view their roles. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon. Listen everywhere, and watch on YouTube and Spotify.
Digital TV dominates ad tiers, yet linear still delivers sports scale and stronger brand lift.
A TikTok-iHeart deal will introduce TikTok Radio and Podcast Network, widening the platform’s reach beyond short-form video.
OpenX pipes TVision panel data into bids, favoring verified engagement over cheap reach.
Recorded at the EMARKETER Creator Trends 2026 Virtual Summit, this panel explores how creator video is opening new territory for brands on CTV. EMARKETER Analyst, Emmy Liederman along with Nicole Marcus, Manager of Influencer Strategy at Dick’s Sporting Goods and Allison O’Keefe, Senior Manager, Influencer and Creator Marketing at Best Buy, discuss how to shape programming cadence, package content for bigger screens, measure ROI, ensure brand safety and suitability, and build partnerships that make the most of this expanding format. Listen everywhere you find podcasts and watch on YouTube and Spotify.
The shift increases checkout friction on the AI platform, slowing adoption and putting the onus on retailers.
The chain sharpens its sub-$4 offers as chains race to win price-sensitive diners.
The company gained share across income levels in 2025, but a weaker sales outlook points to pressure among its core customer base.