Meta’s settlement rewrites youth marketing: New teen safeguards will limit reach, making channel diversity and privacy compliance more critical.
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Become a ClientTikTok brings Out of Phone to more markets: Wider DOOH access lets brands extend effective user-generated content offline.
Half of US adults (50%) respond to a bad delivery by buying the same brand somewhere else, according to a July report from Radial.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for August, focusing on Back-to-School activations. The awards include “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian; Senior Analysts Arielle Feger and Carina Lamb; and Principal Analyst Sarah Marzano.
Wholesale and brand partnerships are helping fuel growth as the retailer looks beyond its own stores and website.
Beauty Studio launches September 10 in 600 stores and online, using curation and sampling to own discovery.
The retailer is speeding up delivery and expanding logistics to defend its ecommerce lead despite trade tensions.
Competitive rewards multipliers on essential categories can help co-brands capture spend outside branded purchases.
Experiences become part of its wealth transfer strategy
RevMed’s newly approved drug nearly doubles median survival in Stage 4 pancreatic cancer, showing that a less-established biotech can succeed where larger drugmakers have struggled.