Electronics ads convert best of any retail category at 7.58%, nearly four times the rate of home and kitchen ads (1.94%) at the bottom of the pack, according to a Q4 2025 report from SellMetric.
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Become a ClientOn today’s podcast, we discuss what surprised us most about this year’s Prime Day, how shoppers are approaching the mega-event differently, how Amazon is using technology to make shopping easier—or more complicated—and the biggest lesson for its competitors. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor.
This summer, Banana Boat rolled out a creator-led campaign to shine some light on consumer attitudes and to promote its “Sheer Sensitive” sunscreen line with social media, retail media networks, and Major League Baseball media channels.
Instagram rewards strategy: Use Reels for discovery, carousels for storytelling, and questions to spark discussion as responsiveness becomes a competitive edge.
TikTok turns microdramas into ad inventory: Growth Max lets brands build or sponsor episodic content as viewers watch ads to unlock more episodes.
Finance apps lead Day 2 app activation in North America at 23.76%, the only category besides health & fitness (20.32%) to clear 20% and roughly 3x the return rate of food & drink apps (7.93%), according to a March report from Airship.
New laws and higher costs test Shein and Temu’s playbook.
Specialization and steady client service could help it win more commercial customers.
Holiday spending grows, but price-sensitive shoppers call the shots.
Dermatologist backing and retailer reach may matter more than ad budgets.