45% of US Gen Z digital audio listeners play video games while they listen, compared with 28% of listeners overall, according to a March survey from The Harris Poll and EMARKETER.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientNielsen to acquire DoubleVerify for $2.15 billion: The deal pairs audience measurement with verification, improving CTV accountability.
Meta faces brand-safety scrutiny: Monetized account payouts reach pages that appear to violate its rules, an Australian news report finds.
India is emerging as a leading market for AI-powered commerce, supported by high genAI adoption, growing acceptance of agentic shopping, and consumers’ willingness to share data in exchange for better AI experiences.
Generic “AI-generated” tags aren’t enough to help TikTok users spot deepfake doctors or fabricated medical claims.
Easier scheduling, transportation, and virtual care can get patients to the doctor, but they need clearer guidance on when to seek screenings or telehealth.
Customer experiences and third-party validation can shape how LLMs recommend brands.
It shows lenders can compete beyond individual mortgage transactions.
Primary accounts don't ensure daily use, but rewards and digital tools can close the gap.