Amazon’s grip on ecommerce stays firm—for now—as Prime-led growth holds steady, yet AI agents could eventually challenge its ecommerce and retail media supremacy.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientRMNs face a tougher sell in 2026, as smaller players must lean on category expertise, customer data, and their store footprints to counter Amazon's and Walmart's dominance.
TikTok Shop will surpass Target in US ecommerce in 2026, thanks to the platform’s growing influence over product discovery and shopping trends.
New data shows traditional SEO success no longer guarantees visibility inside generative AI answers. Ahrefs found that fewer than 9% of ChatGPT and Gemini citations come from URLs ranked in Google’s top 10 results—meaning more than 90% of high-ranking organic pages never appear in AI responses. Instead, LLMs lean heavily on community-driven sources like Reddit, YouTube, Wikipedia, Yelp, and TripAdvisor, dramatically reshaping early-stage discovery. With LLM usage exceeding one billion monthly users, brands that do not participate in open forums risk disappearing from AI-mediated journeys. Marketers must treat GEO as a distinct discipline, not an extension of SEO.
The most impactful ads of 2025 stirred debate and dollars: From Sydney Sweeney to Katseye to Coca-Cola.
Capital One is reportedly exploring alternatives to its AWS cloud contract because of rising AI costs.
The 10 most-read briefing articles of 2025 included analyzing Gen Z behavior, AI agents, and more.
An institutional crypto desk would legitimize crypto in a way that no other FI could.
As more Americans take weight loss drugs, eating, shopping, and healthcare expectations are all evolving
Health systems and health insurers are at risk of losing business due to the new law, but have an opportunity to proactively support patients through upcoming changes to Medicaid coverage.