From tariffs to AI layoffs, retailers and consumers are flying blind and forced to adapt on the fly.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientAdvertisers must understand what makes influencer marketing effective and prioritize vetting to combat distrust.
Consumers increase support for brands who stand by LGBTQ+ initiatives, and advertisers who back away face challenges in reaching the next wave of consumers.
As 2025 draws to a close, we’ve reviewed our predictions from last year that have come true about NFC technology, flexible credentials, mobile wallets, and financial media networks.
As 2025 closes, we’re assessing where our predictions for the payments industry went wrong, specifically for pay-by-bank solutions for major retailers.
TikTok’s 2026 looks just as uncertain as 2025: Despite new US owners, questions remain about content moderation and its algorithm
Reels video views for luxury brands grew 234% in Q2 2025, while TikTok slowed as brands face a shift that necessitates a rebalance in content distribution.
Consumers increase support for brands who stand by LGBTQ+ initiatives, and advertisers who back away face challenges in reaching the next wave of consumers.
Major shifts from aging cohorts to rising media time and uneven AI adoption set the stage for another unpredictable year. Here are five charts to help your business understand these changes and kick-start the new year.
Revenue gains and cost savings come into relief as haves and have-nots diverge.