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Amazon draws more shoppers than the rest of the top 10 can muster September 10

Amazon reached 235.0 million US unique visitors in June 2026, 67% more than second-place Walmart's 141.0 million and more than the six smallest sites in the top 10 combined, according to June data from Comscore.

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AI automation and consolidation are shrinking advertising roles, while new openings demand broader technical skills and industry ties.

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Marketers can focus holiday budgets on consumers most likely to visit stores and buy.