CTV spend holds as impressions fall: Advertisers now need to prioritize incremental reach, creative variety, and frequency management.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientCTV home screens command viewer attention: High visibility and low disruption can help marketers reach viewers while they decide what to watch.
Retailer-native AI assistants will drive 54.1% of US AI-driven retail ecommerce sales in 2026, keeping retailers ahead of general-purpose AI platforms through 2030, according to a July report from EMARKETER.
On today’s podcast episode, we discuss the three biggest questions surrounding Amazon right now: Are Amazon’s AI tools gaining traction with consumers, advertisers, and enterprise clients? Is Prime Video becoming a true premium advertising opportunity, or is it still an added benefit of Amazon’s core shopping ecosystem? And will cloud overtake retail as Amazon’s biggest business by 2030? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff, as they explore these questions and more. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
A sharp monthly decline reflects Prime Day timing and lower gas prices more than weakening demand.
Earlier investing and tighter budgets make all-in-one finance apps more compelling than stand-alone banks.
Gen Z shoppers make room for beauty, coffee, and travel despite low savings
Unwell joins other celebrity-backed brands that won attention but could not sustain sales.
Rising media costs put attribution at the center as marketers spend more on seasonal ads and start campaigns earlier.
Financial guidance starts on digital platforms, giving banks a chance to build credibility before decision-making.