Search is the primary way 34% of US shoppers navigate retailer websites, well ahead of promotions and deals at 23%, according to an April survey from Profitero.
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Become a ClientOn today’s podcast, we discuss how David’s Bridal is expanding across the wedding journey—from new services and revenue streams to different retail formats—while staying grounded in what customers actually want. What does it take to earn permission to enter new categories, stand out in a crowded market, and use customer insight to shape where a business grows next?
Potential forays into hospitality and other sectors aim to deepen engagement, but success depends on revitalizing core brands.
Gen Z wants to travel, and they are willing to prioritize it. But strong demand doesn’t mean that younger travelers have unlimited budgets. Some 93% of Gen Z respondents either had a summer trip planned or intended to take one in 2026, according to Bank of America Institute data. Gen Z travel spending was also up roughly 8.5% YoY through June, per Bank of America, outpacing growth among other generations’ travel-related expenditures. But there is an important caveat: Hotel transaction growth has stalled despite spending increases, according to Bank of America. This suggests that higher prices, rather than a spike in travelling, are responsible for at least some of that growth.
US households spent an average of 3.5 hours a day on Netflix in June 2026, up from 3.1 hours in March and ahead of every rival service, according to a June survey from Comscore.
The creator economy has spent two decades as a testing ground for marketers. That phase is over, says Andrew Perlman, CEO of Recurrent Ventures, which owns creator brands including Donut, Bob Vila, and Futurum.
More inventory expands advertiser reach, but crowded breaks make frequency caps and refreshes essential.
An Australian proposal could spread globally, raising the value of privacy-friendly contextual ads.
In today’s podcast episode, we discuss whether banks can successfully encourage customers to use their AI-powered tools on their own websites and apps for personal finance management, how AI tools like ChatGPT, Gemini, Claude, Copilot, and others can convince people to use their LLMs for personal finance, and what banking consumers are most likely to want to use AI for when it comes to managing their money. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Tiffani Montez and Head of EMARKETER Advisory Rob Rubin. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
The global toy market hit $123 billion last year, and adults 18 and older drove 35% of toy industry growth through April 2024, according to Circana.