Opening its creator program to workers could build trust with shoppers while expanding brands' social reach.
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Become a ClientToday, Marketbridge and Meltwater announced a partnership to sell B2B go-to-market strategies and intelligence for generative engine optimization (GEO). Some 32% of B2B buyers worldwide use generative AI chatbots to discover new vendors, nearly matching web search and peer recommendations at 33% each, according to a July 2025 Responsive survey reported in EMARKETER. Among US B2B buyers who use AI, 35% use it for discovery, 43% for consideration, and 31% for purchase decisions, per Google and National Research Group’s June-July 2025 survey.
Amazon drew 243.8 million US unique visitors across desktop and mobile in April 2026, close to the 342.5 million that Walmart, Temu, and eBay pulled in put together, according to Comscore Media Metrix Multi-Platform data.
When bridal boutiques start asking customers to sign weight-loss waivers and bra companies redesign products for changing body elasticity, it's clear that GLP-1 medications have moved far beyond a healthcare story. As adoption of GLP-1 medications reaches 12% to 15% of the US population, per KFF survey data, retailers across every category are discovering that changing consumer behavior requires more than just smaller portion sizes.
An FTC investigation adds to mounting trade challenges, creating more uncertainty ahead of the company's IPO.
J&J serves as a case study on the power of brand resilience during a prolonged court battle.
Limited-edition drops could boost loyalty and profits as new vehicle demand slows.
Fee-based business has cushioned pressure on interest margins, but Wall Street rivals still dominate high-value client work.
As AI becomes more embedded in everyday life, a growing number of brands, including Polaroid, are marketing the opposite. At the center of Polaroid's recent "The best of summer is analog" campaign is a billboard overlooking Coney Island Beach that reads, "Go jump in some water before the data centers drink it all up." While the campaign references AI, its target is consumers' increasingly always-on relationship with technology. "It's not a campaign against AI or against data centers," said Patricia Varella, Polaroid's creative director. "Data centers were the perfect metaphor that talks about the scale of this overuse of digital in our lives."
Parents want one app for deals, payments, and installments, giving its FMN another reason to attract marketers.