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Become a ClientAmazon personalizes Prime Video ads: Dynamic TV Creative tailors repeat spots using shopping data, turning CTV reach into retail action.
TikTok tests paid ad-free model in UK: While ad revenues remain stable, creator deals could gain value if subscription adoption climbs.
44% of US college sports fans say sponsorship influences their purchase decisions, including 14% who actively prioritize sponsored brands, according to a February study from Big Chalk.
Rising prices drive consumers to use credit cards and BNPL to make ends meet.
Although the US economy is facing hard financial times due to rising gas prices and other headwinds, consumers expect to up their spending this summer, according to a Spring 2026 survey by Optimove Research.
TikTok turns travel inspiration into bookings: Hotel and experience booking tests a super app model that blends content, commerce, and commission.
Ultra-fast delivery widens the retailer’s grocery edge and raises stakes for rivals, as well as Instacart and DoorDash.
OpenAI experiments with feed ads: Beta tool converts retail catalogs into ChatGPT ads, linking spend to intent-driven chats.
Troubled user experience dogged the platform, but helpful tabs and new features could streamline the app.