Trending

LinkedIn expands CTV ads to DV360, bridging audiences across fragmentation October 22

Social insights can help marketers maintain audience relevance as consumers move across screens.

Powerful Data and analysis on nearly every digital topic

The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.

Become a Client

51.0% of US digital shoppers haven't bought products through an AI platform like ChatGPT or Google Gemini and aren't interested in doing so, according to an August survey from Bizrate Insights and EMARKETER.

US shoppers will spend $275.1 billion online this holiday season, up 6.7% from last year, according to a September report from Adobe.

Banks are restricting account access as autonomous activity threatens consumer trust.

Brand-lift studies could attract bigger budgets, though marketers need proof beyond RMN-reported results.

Vacation rentals give cardholders more choice, helping Amex compete on experiential travel.

Installments can lower the upfront hurdle of bulk shopping as more consumers finance groceries.

New guardrails and technical infrastructure aim to make agentic shopping easier without sacrificing customer control.

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

Sign Up

Prada and Hermès are losing pace as weaker Chinese demand and geopolitical turmoil curb spending across key markets.