Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google

Can Big Tech manage the surging wave of unionization?

Article
Jun 24, 2022

Tech’s labor tug of war: Big Tech is raising pay and discouraging union efforts, but an increasing number of workers are banking on unions to give them a voice in negotiating working conditions and benefits.

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+

Audio
Jun 24, 2022

On today's episode, we discuss how much Netflix and Disney+ will make from ads, what Snapchat+ is, how best to prevent customers from leaving you and trading down, Facebook's algorithm change to take on TikTok, why Apple and Google are coming for your car, an unpopular opinion about email newsletters, what the new "Squid Game" game show will look like, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Max Willens and director of reports editing Rahul Chadha.

Meta reveals future hardware, adds MINI and Fender brands to metaverse

Meta reveals future hardware, adds MINI and Fender brands to metaverse

Article
Jun 22, 2022

Meta’s new prototypes show promise: Unveiling future VR headsets and announcing brand partnerships could stoke interest in the metaverse, but Meta still has a long way to go to push the platform into the mainstream.

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

Article
Jun 21, 2022

Here's what you missed at Cannes so far: the future of advertising, inclusivity, and sustainability are themes that keep coming up.

Healthcare Cloud Spending, US

CollectionSnapshot
Jun 15, 2022

Google suspends engineer raising questions about AI consciousness

Article
Jun 14, 2022

The slippery AI consciousness debate: More controversy in Google’s AI team exposes the foggy world of artificial sentience. Mounting concerns about AI warrants more Big Tech accountability and transparency.

The Daily: The billion-dollar ad club, digital ad guidance, and Amazon's consumer chief resigns

Audio
Jun 09, 2022

On today's episode, we discuss the players in the advertising space—besides Meta, Google, and Amazon—that have created a billion-dollar ad business and which ones are close to gaining membership to the billion-dollar ad club. "In Other News," we talk about a refresh to the Federal Trade Commission's digital ad guidance and what Amazon's worldwide consumer chief stepping down means for the retail giant. Tune in to the discussion with our analysts Andrew Lipsman and Max Willens.

China’s idling economy to slow down global smartphone market

Article
Jun 03, 2022

China’s economic woes squeeze smartphone growth: The largest market and producer of smartphones, rocked by monthslong lockdowns, is holding back global production and sales for the remainder of the year.

Google takes a stand on deepfake AI, bans training models in lab

Google takes a stand on deepfake AI, bans training models in lab

Article
Jun 03, 2022

Deepfake AI training blocked at Google: Some face-altering AI models are being refused but others can still run in Google’s Colaboratory, revealing a porous approach to AI self-regulation.

Smartwatch demand grows at a record 13% YoY in Q2

Article
Jun 01, 2022

Apple dominates surging smartwatch sales, but Google is entering the fray: Growing interest in smartwatches and headphones in emerging markets like India indicate potential for Google and partners to grow Android’s ecosystem with devices like the new Pixel Watch

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The top 6 digital audio platforms among US teens and adults

The top 6 digital audio platforms among US teens and adults

Article
May 31, 2022

Spotify is the No. 1 digital audio service among US teens and adults, with 35% digital audio listeners ages 12 and older using that platform the most. YouTube Music comes in at No. 2, with 18%, while Pandora rounds out the top three at 15%.

Apple is latest Big Tech company to raise employee salaries

Apple is latest Big Tech company to raise employee salaries

Article
May 27, 2022

Apple raising worker pay by more than 10%: It’s the latest Big Tech company to take steps to retain talent during the Great Resignation, a move that could set the tone for various industries.

US Proximity Mobile Payments 2022

US Proximity Mobile Payments 2022

Report
May 27, 2022

By 2026, nearly 30% of US consumers’ average retail spending (excluding food and beverage sales and ticketing) will be made using proximity mobile payments, as providers look to build on the pandemic-driven adoption of the technology.

Digital wellbeing study relies on Google health and wearables ecosystem

Digital wellbeing study relies on Google health and wearables ecosystem

Article
May 25, 2022

Google encroaches on Apple in wearable-based clinical research: A study in partnership with the University of Oregon hopes to learn how smartphone use impacts wellbeing. We detail how it helps Google make inroads into health studies.

US Beauty Ecommerce 2022

US Beauty Ecommerce 2022

Report
May 25, 2022

The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.

Bipartisan act could (eventually) lead to the end of Google as we know it

Bipartisan act could (eventually) lead to the end of Google as we know it

Article
May 24, 2022

Bipartisan anti-Google bill doesn’t bode well: The measure may not become law, but support for it could be a sign that tech regulation may eventually materialize.

ByteDance expands the ranks of duopoly challengers

ByteDance expands the ranks of duopoly challengers

Article
May 19, 2022

ByteDance properties Douyin and TikTok have been making waves inside and outside China for several years. Their combined spectacular growth will result in ad revenues of more than $30 billion for their parent company in 2022, leaving ByteDance in fifth place among ad publishers worldwide.

Q&A: How Mint Mobile is prioritizing highly engaging content

Article
May 19, 2022

As brands strategize on how best to engage consumers, Mint Mobile is looking to leverage event programming such as live news and sports. In this Q&A, Mint Mobile's Aron North, CMO, discusses the importance of experimentation, and why the brand allocates 10% of its budget for exactly that.

Canada Ad Spending 2022

Canada Ad Spending 2022

Report
May 18, 2022

Our latest forecasts for ad spending in Canada, which include our first-ever estimates for Google and Meta, show strong growth overall and an accelerated shift to digital.

Industry Voices with Lime’s Carolyn Rosebrough

Video
May 18, 2022

Shared electric vehicle company Lime builds brand awareness by demonstrating the value of car alternatives in cities. Hear from Lime’s Carolyn Rosebrough, global head of communications and brand, to learn how its localized marketing approach encourages a greener way to get around.

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