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EMARKETER

Reimagining Retail: How D2C brands are dealing with Facebook attribution dilution

Audio by Rachel Hasson, Andrew Lipsman  |  Apr 13, 2022
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Reimagining Retail: How D2C brands are dealing with Facebook attribution dilution
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eMarketer Podcast
United States

Our analyst Andrew Lipsman is joined by Sara Livingston, head of customer solutions at Rockerbox, to discuss where direct-to-consumer (D2C) brands' Facebook ad budgets are flowing since iOS tracking changes disrupted ad targeting and measurement last year. Find out why Google, TikTok, and connected TV are capturing more spend and how D2C budgets are likely to migrate in the coming years.

How Has the Forecast for US Facebook Net Ad Revenues Changed? (billions, 2019-2023)
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