Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google
Google lets advertisers have more control over its clean room

Google lets advertisers have more control over its clean room

Article
Nov 01, 2022

Google loosens the reins on its clean room: Advertisers now have more freedom with how they can use Google’s first-party data for campaigns.

Apple leads Big Tech on Q3 earnings as economy perks up

Apple leads Big Tech on Q3 earnings as economy perks up

Article
Oct 31, 2022

Apple sets a revenue record: After a bleak week for Big Tech, Apple shows strength in Q3 earnings. Backed by Mac, wearables, and a consumer spending uptick—it’s doing something right.

The Daily: How advanced is advanced TV, TikTok's AI ads, and controlling your ad experience

Audio
Oct 31, 2022

On today's episode, we discuss the addressable opportunity in the US, how big the connected TV market is, and how measurement, privacy, and fragmentation are disrupting progress in advanced TV. "In Other News," we talk about how TikTok is trying to usher in an age of machine learning advertising and how Google is trying to put Chrome users in control of their ad experience. Tune in to the discussion with our analyst Evelyn Mitchell.

Google Cloud a bright spot amid lackluster Q3 earnings

Article
Oct 27, 2022

Alphabet earnings disappoint, except in the cloud: Google Cloud surpassed Q3 expectations as Alphabet’s topline revenue dashes investor hopes. Expect more pressure on employees, which could harm workplace culture.

Big Tech isn’t going head-to-head with legacy digital health players—yet

Big Tech isn’t going head-to-head with legacy digital health players—yet

Article
Oct 25, 2022

Are health systems turning to Big Tech for digital health? Healthcare providers have specific software investment priorities for the next year. We explore if Big Tech players’ digital health capabilities are meeting those needs.

Google puts Chrome users in control of their ad experience

Google puts Chrome users in control of their ad experience

Article
Oct 24, 2022

Google wants users to customize their ad experience: A new hub lets users opt out of personalized ads entirely, but it’s more of an olive branch to regulators than anything.

The Daily: How affiliate amplifies all marketing, strengths of live sports streaming, and googles fines

Audio
Oct 24, 2022

On today's episode, we discuss how affiliate is the power player in the consumer journey and an amplifier of all marketing channels’ efforts. "In Other News," we talk about the significance of all of these Google fines and the biggest strengths and weaknesses for the future of live sports streaming. Tune in to the discussion with our analyst Paul Verna and CJ's senior vice president of client development Sommer Urias.

Amazon’s home insurance comparison tool expands its reach in the UK financial sector

Amazon’s home insurance comparison tool expands its reach in the UK financial sector

Article
Oct 21, 2022

The price tool currently compares just three insurers, but will likely add more in early 2023.

Google expands audio ads, brings product feeds into YouTube Discovery ads

Article
Oct 20, 2022

Google this week announced several new advertising features for YouTube across video, audio, and commerce. Here’s what the company announced at Advertising Week New York:

The Daily: What happened to the metaverse's momentum, Decentraland's users, and Google’s ambient aspirations

Audio
Oct 19, 2022

On today's episode, we discuss how Meta’s metaverse plans are coming along, its new virtual reality headset, and how the company is moving forward with its metaverse ambitions. "In Other News," we talk about the controversy over Decentraland's user count and what Google’s ambient aspirations are. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Gadjo Sevilla.

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Apple’s Search Ads app gets a boost, while Google Ads and Meta Ads take a dive

Article
Oct 18, 2022

While other publishers have struggled in the wake of Apple’s AppTrackingTransparency (ATT), Apple Search Ads has tripled its market share of mobile advertising since the first half of 2020, according to AppsFlyer’s latest “Performance Index.”

DoorDash courts CPG ad dollars

DoorDash courts CPG ad dollars

Article
Oct 18, 2022

DoorDash’s latest ad moves are designed with CPGs in mind: The delivery platform launched several new tools to make it easier for brands to build, manage, and measure campaigns.

Startup Qunnect is building a global quantum 'unhackable' internet based in Brooklyn

Article
Oct 17, 2022

Small, easy, and ‘unhackable’: Qunnect is building a global quantum internet based on a flagship device that’ll be relatively simple to scale. Its infallible security could preserve our digital future.

90% of marketers measure success differently now because of data privacy changes | Sponsored Content

Article
Oct 13, 2022

Today’s privacy-focused ecosystem has fundamentally altered how marketing performance is measured. Ever resilient, most marketers are turning to technology like AI to ensure they can still measure performance and provide personalized experiences, recent Salesforce research has found.

Meta, Google, and startups flock to AI art’s economic potential

Article
Oct 13, 2022

Generative AI’s trillion-dollar wellspring: Tech shows its love for the arts as long as AI’s the artist. It’s an economic bright spot, but brace for ethical and legal controversy.

The Weekly Listen: Can Musk (or anyone) help Twitter, selling a moment, and physical stores as a media channel

Audio
Oct 13, 2022

On today's episode, we discuss whether anyone can help Twitter regardless of who owns it, why physical stores could be the next major media channel, how companies are marketing around this year's World Cup, the significance of Google closing its gaming offering Stadia, how to sell a moment, an explanation of how digital grocery buyers are changing, how far an electric vehicle can go on one charge, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Ross Benes and Blake Droesch.

Q&A: Upgrading the shopping journey in 3D with Google Shopping

Article
Oct 10, 2022

Insider Intelligence spoke with Lilian Rincon, senior director of product for Shopping at Google, about the tech giant’s newest features, ranging from personalized suggestions to showcasing products in 3D.

Key products and announcements from the Made by Google 2022 event

Article
Oct 07, 2022

Google goes ambient: New Pixel phones, the first ever Pixel smartwatch, and a future tablet that transforms into a smart display are all touchpoints to Google’s wider IoT and ambient computing aspirations.

3 Supreme Court cases could upend social media’s playbook

Article
Oct 06, 2022

Big Tech vs. SCOTUS: Social media regulation goes before the Supreme Court, with a lawsuit against Google in focus. Rulings could have major implications for user content on the internet.

The Weekly Listen: Holiday spending expectations, immersive search, and malls attempt to evolve

Audio
Oct 06, 2022

On today's episode, we discuss this year's holiday spending expectations, Google making its Maps and Search apps more immersive, adding perks to loyalty programs, Bed Bath & Beyond's future, malls attempting to evolve, what search will look like in five years, what Americans spend their money on by generation, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Evelyn Mitchell.

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