Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google
Will Google ever slow down, the TV measurement wars, and CTV viewability challenges

Will Google ever slow down, the TV measurement wars, and CTV viewability challenges

Audio
Feb 14, 2022

On today's episode, we discuss Google's insane Q4 performance and what stood out the most. Then for "In Other News," we talk about what will happen when the dust settles on the TV measurement wars and how concerning the viewability challenges of connected TV (CTV) really are. Tune in to the discussion with our analyst Paul Verna.

Twitter aims for edge in Big Tech’s crypto contest with OpenNode investment

Article
Feb 11, 2022

Twitter invested in Bitcoin payment provider OpenNode’s $20 million funding round.

Samsung kicks off 2022 with incremental product updates, monumental partnerships

Samsung kicks off 2022 with incremental product updates, monumental partnerships

Article
Feb 10, 2022

New Samsung devices haven’t changed much from old Samsung devices: The key difference is deeper integration with popular services such as Google Duo, Microsoft OneDrive, and Snap add more value for users.

Big Tech chafes at European privacy and antitrust initiatives

Article
Feb 08, 2022

Google, Meta find themselves in Europe’s regulatory crosshairs once more: As increased scrutiny drives up the cost of doing business, Big Tech tries to fight back.

Payment Channels and Transaction Types

Payment Channels and Transaction Types

Report
Feb 08, 2022

Payments Ecosystem: This year will reveal how providers must adapt to lasting pandemic-driven digitization across payments channels, ranging from in-store retail to B2B ecommerce.

PriceRunner sues Google for $2.4B, claims anticompetitive behavior

Article
Feb 08, 2022

Google’s EU antitrust woes multiply: Sweden’s PriceRunner sues Google for skewing search results toward its own shopping service. The move could prompt more legal action from European shopping services.

Amazon has a larger advertising business than YouTube

Amazon has a larger advertising business than YouTube

Article
Feb 04, 2022

Amazon lifts the veil over its advertising business: The retailer’s 2021 ad revenues outpaced YouTube’s and are poised for continued growth.

Google Cloud yields $3.1B loss for Alphabet

Google Cloud yields $3.1B loss for Alphabet

Article
Feb 03, 2022

Google Cloud is losing billions of dollars: Feature parity with AWS and Azure, greater global availability, and pivoting toward enterprise customers could help it regain momentum in the cloud services segment.

Google’s massive ad growth fueled by retail spending

Article
Feb 03, 2022

As retail’s digital dominance grows, Google successfully captures retail ad dollars: Its investments in social commerce on YouTube and improvements to Google Shopping appear to have paid off.

Meta’s earnings miss demonstrates the vulnerability of its ad revenue model compared with Google’s

Article
Feb 03, 2022

Meta’s earnings miss shows the vulnerability of its ad revenue model: The company could be in for a $10 billion hit from Apple’s privacy changes, and the rise of TikTok isn’t helping.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Q&A: Google Payments looks to revamp the shopping journey online

Article
Feb 03, 2022

Insider Intelligence spoke with Bill Ready, president of Commerce, Payments, and Next Billion Users at Google.

Apple ad revenues skyrocket amid its privacy changes

Article
Jan 31, 2022

Apple earnings show how much its ad business has grown amid iOS 14.5: App Store search ads have benefited greatly from its privacy update—something advertisers have known for a while and regulators won’t be able to ignore for long.

The Weekly Listen: Peloton’s recent struggles, rebranding for digital, and Google 'Topics'

The Weekly Listen: Peloton’s recent struggles, rebranding for digital, and Google 'Topics'

Audio
Jan 28, 2022

On today's episode, we discuss what Peloton's struggles say about the exercise firm, how companies are rebranding for digital, omicron's effect on business recovery, how much people will pay for Amazon Prime, Google's brand new cookie alternative called "Topics," an unpopular opinion about NFTs, the internet under the ocean, and more. Tune in to the discussion with eMarketer principal analysts Paul Verna and Dave Frankland and analyst at Insider Intelligence Blake Droesch.

Conversational AI Use Expands

Conversational AI Use Expands

Report
Jan 27, 2022

The use of voice assistants among US adults is growing as both consumers and companies find more use cases for conversational AI technologies.

Google takes another bite at a third-party cookie replacement

Google takes another bite at a third-party cookie replacement

Article
Jan 25, 2022

Google goes back to the drawing board with its third-party cookie replacement strategy: Its new approach aims to address advocates’ privacy concerns.

Google’s third-party cookie plans face pushback from Germany’s largest publishers

Article
Jan 25, 2022

Google’s plan to deprecate third-party cookies is opposed by Germany’s largest publishers: The fight illustrates the tension between the overlapping priorities of antitrust concerns and privacy protections.

Hardware is the key to metaverse adoption—software is the key to retention

Hardware is the key to metaverse adoption—software is the key to retention

Article
Jan 25, 2022

ES: Pricing, performance, and ease of use dictated who owned the market in the early days of personal computing. Today, VR ecosystems and platforms continue that trend as the metaverse takes shape: Consumers, developers, and content producers will eventually decide the future of the metaverse, but they will be limited by hardware’s capabilities. We look at the state of VR hardware, the key players, and how gaming could serve as a gateway to VR/AR adoption.

Google’s forming a blockchain unit and looking to partner on crypto

Article
Jan 24, 2022

It’s already made crypto-payments-focused partnerships, and an exec said it’s looking at crypto. Or maybe it’s more about the metaverse.

Why marketers should take the Banning Surveillance Advertising Act seriously

Article
Jan 20, 2022

Is the Banning Surveillance Advertising Act a threat? Even if the US bill to limit targeted ads doesn’t pass, its introduction signals a legislative landscape that favors privacy more than ever.

Google buying its current UK office for $1B as Big Tech continues to amass real estate

Google buying its current UK office for $1B as Big Tech continues to amass real estate

Article
Jan 18, 2022

Google buys UK offices for $1B: As the rest of the world works remotely, Big Tech continues buying up real estate in preparation for growth and expansion.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or