Will Google ever slow down, the TV measurement wars, and CTV viewability challenges

Audio by Rachel Hasson, and Paul Verna  |  Feb 14, 2022
Download
Will Google ever slow down, the TV measurement wars, and CTV viewability challenges
Share
Topics
eMarketer Podcast
United States

On today's episode, we discuss Google's insane Q4 performance and what stood out the most. Then for "In Other News," we talk about what will happen when the dust settles on the TV measurement wars and how concerning the viewability challenges of connected TV (CTV) really are. Tune in to the discussion with our analyst Paul Verna.

US Triopoly Digital Ad Revenue Share, by Company, 2019-2023 (% of total digital ad spending )
E-Mail ChartDownload

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify, or Stitcher.

Made possible by

MNTN

MNTN Performance TV transforms streaming television advertising into a scalable performance channel. Combine the power and prestige of TV, with the precise targeting and measurement of a digital ad channel.

Get started today.

Related Charts & Analysis

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+
Audio
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...
Q2 2022 Digital Video Trends
Report
Q2 2022 Digital Video Trends
US Time Spent with Media 2022
Report
US Time Spent with Media 2022
Advertisers are losing $1 billion on CTV ads that run while TVs are off
Article
Advertisers are losing $1 billion on CTV ads that run while TVs are off
CTV is fueling the US TV ad industry
Article
CTV is fueling the US TV ad industry
TV Ad Spending 2022
Report
TV Ad Spending 2022
The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated
Audio
The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated
5 research-backed ways to prepare for CTV's reign | Sponsored Content
Article
5 research-backed ways to prepare for CTV's reign | Sponsored Content
Netflix’s rumored Roku acquisition is interesting but unlikely
Article
Netflix’s rumored Roku acquisition is interesting but unlikely
Analyst Take: Digital video usage gains ground in France and Germany
Article
Analyst Take: Digital video usage gains ground in France and Germany
Canada Time Spent with Media 2022
Report
Canada Time Spent with Media 2022
Linear TV’s shrinking ad share gets even smaller
Article
Linear TV’s shrinking ad share gets even smaller
UK Time Spent with Media 2022
Report
UK Time Spent with Media 2022
US upfront CTV ad spending will exceed $6 billion this year
Article
US upfront CTV ad spending will exceed $6 billion this year
The merged Warner Bros. Discovery could push ad prices up across the industry
Article
The merged Warner Bros. Discovery could push ad prices up across the industry

Daily News

Digital audio takes up an increasing share of US digital media time
Article
Digital audio takes up an increasing share of US digital media time
Where’s the disconnect for B2B content marketers?
Article
Where’s the disconnect for B2B content marketers?
How Prime Day will deliver for Amazon’s competitors
Article
How Prime Day will deliver for Amazon’s competitors
Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital advertising
Article
Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital ...
Over 10% of adults would buy real estate in the metaverse—and some already have
Article
Over 10% of adults would buy real estate in the metaverse—and some already have
Ad spending will remain strong despite a looming recession
Article
Ad spending will remain strong despite a looming recession
All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda
Article
All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda
Inflation pushes people back to the pandemic playbook
Article
Inflation pushes people back to the pandemic playbook
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
Audio
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
How the leading ad-supported streamers compare
Article
How the leading ad-supported streamers compare
Streaming services are likely to win bigger share of upfront ad spending
Article
Streaming services are likely to win bigger share of upfront ad spending
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact
Audio
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact
What do marketers really think about the retail media advertising opportunity? | Sponsored Content
Article
What do marketers really think about the retail media advertising opportunity? | Sponsored Content
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+
Audio
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...
Regional and community banks can attract younger customers with digital experience
Article
Regional and community banks can attract younger customers with digital experience

Latest Reports

Latin America Retail Ecommerce Players Update 2022
Report
Latin America Retail Ecommerce Players Update 2022
Spotlight: Marketing Personalization
Report
Spotlight: Marketing Personalization
Spotlight: What’s ‘Up Next’ for YouTube
Report
Spotlight: What’s ‘Up Next’ for YouTube
Q2 2022 Digital Video Trends
Report
Q2 2022 Digital Video Trends
Spotlight: Elevating B2B Content
Report
Spotlight: Elevating B2B Content
US Social Media Usage 2022
Report
US Social Media Usage 2022
TV Ad Spending 2022
Report
TV Ad Spending 2022
Demographic Snapshot: LGBT+
Report
Demographic Snapshot: LGBT+
Video Game Marketing and Monetization 2022
Report
Video Game Marketing and Monetization 2022
Spotlight: Amazon Prime Day 2022
Report
Spotlight: Amazon Prime Day 2022
Canada Time Spent with Media 2022
Report
Canada Time Spent with Media 2022
Digital Doctors 2022
Report
Digital Doctors 2022
Mobile App Users and Monetization 2022
Report
Mobile App Users and Monetization 2022
Spotlight: What Values-Driven Consumers Really Want
Report
Spotlight: What Values-Driven Consumers Really Want
US Mobile Peer-to-Peer Payments Forecast 2022
Report
US Mobile Peer-to-Peer Payments Forecast 2022

Popular on Insider Intelligence

Digital audio takes up an increasing share of US digital media time
Article
Digital audio takes up an increasing share of US digital media time
Analyst Take: Digital travel spending bounces back, but new headwinds loom
Article
Analyst Take: Digital travel spending bounces back, but new headwinds loom
Spotlight: Marketing Personalization
Report
Spotlight: Marketing Personalization
Q2 2022 Digital Video Trends
Report
Q2 2022 Digital Video Trends
Where’s the disconnect for B2B content marketers?
Article
Where’s the disconnect for B2B content marketers?
Spotlight: What’s ‘Up Next’ for YouTube
Report
Spotlight: What’s ‘Up Next’ for YouTube
How Prime Day will deliver for Amazon’s competitors
Article
How Prime Day will deliver for Amazon’s competitors
Spotlight: Elevating B2B Content
Report
Spotlight: Elevating B2B Content
Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital advertising
Article
Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital ...
Over 10% of adults would buy real estate in the metaverse—and some already have
Article
Over 10% of adults would buy real estate in the metaverse—and some already have
Ad spending will remain strong despite a looming recession
Article
Ad spending will remain strong despite a looming recession
All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda
Article
All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda
Inflation pushes people back to the pandemic playbook
Article
Inflation pushes people back to the pandemic playbook
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
Audio
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
How the leading ad-supported streamers compare
Article
How the leading ad-supported streamers compare

"Behind the Numbers" Podcast

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+
Audio
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...
The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook
Audio
The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
Audio
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact
Audio
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact
The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake Walmart?
Audio
The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake ...
The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride marketing
Audio
The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride ...
Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power
Audio
Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power
The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care
Audio
The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care
The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated
Audio
The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated
The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on TikTok
Audio
The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on ...
The Daily: The billion-dollar ad club, digital ad guidance, and Amazon's consumer chief resigns
Audio
The Daily: The billion-dollar ad club, digital ad guidance, and Amazon's consumer chief resigns
Reimagining Retail: What BNPL means to everyone and the questions swirling around it
Audio
Reimagining Retail: What BNPL means to everyone and the questions swirling around it
The Daily: The other streaming giants are hunting Netflix, upfronts takeaways, and wasting linear TV ads
Audio
The Daily: The other streaming giants are hunting Netflix, upfronts takeaways, and wasting linear TV ...
The Daily: AppTrackingTransparency Turns One, TikTok's Third Party Cookies, and Display Ads Direction
Audio
The Daily: AppTrackingTransparency Turns One, TikTok's Third Party Cookies, and Display Ads ...
The Weekly Listen: Snap Sounds the Alarm, How Not to Greenwash, and Walmart Drones Fill the Skies
Audio
The Weekly Listen: Snap Sounds the Alarm, How Not to Greenwash, and Walmart Drones Fill the Skies

Trending in United States

Digital audio takes up an increasing share of US digital media time
Article
Digital audio takes up an increasing share of US digital media time
Analyst Take: Digital travel spending bounces back, but new headwinds loom
Article
Analyst Take: Digital travel spending bounces back, but new headwinds loom
Spotlight: Marketing Personalization
Report
Spotlight: Marketing Personalization
Q2 2022 Digital Video Trends
Report
Q2 2022 Digital Video Trends
Where’s the disconnect for B2B content marketers?
Article
Where’s the disconnect for B2B content marketers?
Spotlight: Elevating B2B Content
Report
Spotlight: Elevating B2B Content
Spotlight: What’s ‘Up Next’ for YouTube
Report
Spotlight: What’s ‘Up Next’ for YouTube
How Prime Day will deliver for Amazon’s competitors
Article
How Prime Day will deliver for Amazon’s competitors
Inflation pushes people back to the pandemic playbook
Article
Inflation pushes people back to the pandemic playbook
How the leading ad-supported streamers compare
Article
How the leading ad-supported streamers compare
All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda
Article
All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda
Ad spending will remain strong despite a looming recession
Article
Ad spending will remain strong despite a looming recession
Streaming services are likely to win bigger share of upfront ad spending
Article
Streaming services are likely to win bigger share of upfront ad spending
Over 10% of adults would buy real estate in the metaverse—and some already have
Article
Over 10% of adults would buy real estate in the metaverse—and some already have
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
Audio
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space