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EMARKETER

Will Google ever slow down, the TV measurement wars, and CTV viewability challenges

Audio by Rachel Hasson, Paul Verna  |  Feb 14, 2022
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Will Google ever slow down, the TV measurement wars, and CTV viewability challenges
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eMarketer Podcast
United States

On today's episode, we discuss Google's insane Q4 performance and what stood out the most. Then for "In Other News," we talk about what will happen when the dust settles on the TV measurement wars and how concerning the viewability challenges of connected TV (CTV) really are. Tune in to the discussion with our analyst Paul Verna.

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