Due to listener growth, advertisers no longer find digital audio advertising experimental.
Trust in mass media is down—but social media isn’t a perfect alternative: Media confidence is highly split on partisan lines, and using social media for news can reproduce the same problems.
After a leadership change and multiple delays, the tech giant won’t offer co-branded bank accounts through its digital wallet. But its Plan B could be a problem for banking as a service firms.
The future of Google Search is going to be visual: The updates will make it increasingly difficult for competitors to make inroads.
Advertisers aren't confident that their digital ads are working: A shift to digital channels in 2020 coincided with changes to tracking and privacy that have shaken advertiser faith.
Nearly 10 years after the failed Google Glass launch, Facebook and other device makers are trying, once again, to make smart glasses mainstream.
We spoke with Jürgen Galler, co-founder and CEO at data management platform 1plusX, about how the use of AI by publishers can help them traverse these challenges.
Digital-only banks—and neobanks in particular—have emerged as potent threats to incumbents, and many disruptors that could further shake up the US banking market loom large. But incumbents can still secure digital account holders by adopting digital best practices championed by challengers.
The agency is reportedly considering issuing its second lawsuit into Google by the end of this year, this time accusing the company of monopolistic practices in its digital advertising business.
South Korea's new laws make changes to Apple and Google app stores near inevitable: The US and EU won't be far behind, and mandatory 15% to 30% fees could soon be a thing of the past.
There will be 23.6 million YouTube Premium subscribers by the end of the year, which is up a healthy 18% over 2020.
The CEOs of top tech firms met with Biden to discuss US cybersecurity. Though cooperation may help, meaningful change will require legislation or the enforcement of mandatory security standards.
Hey, Siri, show voice assistant user stats
Google dismantles Google Health as Big Tech struggles to get their health endeavors off the ground: We unpack why Big Tech firms are having trouble operating as health tech firms.
Twitter and other tech giants face corporate culture rifts: Reports of employee dissatisfaction at Twitter follow similar news from other major players, all during a tightening market for knowledge workers.
The email inbox is valuable territory for marketers looking to guide consumers through the purchase journey.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.