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Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google
US Audio Advertising Forecast 2021

US Audio Advertising Forecast 2021

Report
Oct 11, 2021

Due to listener growth, advertisers no longer find digital audio advertising experimental.

US adults’ trust in mass media further erodes

Article
Oct 11, 2021

Trust in mass media is down—but social media isn’t a perfect alternative: Media confidence is highly split on partisan lines, and using social media for news can reproduce the same problems.

Google’s axing of Plex gives banks a reprieve and BaaS players reasons to worry

Article
Oct 05, 2021

After a leadership change and multiple delays, the tech giant won’t offer co-branded bank accounts through its digital wallet. But its Plan B could be a problem for banking as a service firms.

The future of Google Search is visual

Article
Oct 01, 2021

The future of Google Search is going to be visual: The updates will make it increasingly difficult for competitors to make inroads.

Advertisers report low confidence in most digital ad channels

Article
Sep 17, 2021

Advertisers aren't confident that their digital ads are working: A shift to digital channels in 2020 coincided with changes to tracking and privacy that have shaken advertiser faith.

Has Big Tech learned its smart glasses lesson since Google Glass?

Article
Sep 17, 2021

Nearly 10 years after the failed Google Glass launch, Facebook and other device makers are trying, once again, to make smart glasses mainstream.

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How using AI to create predictive insights can give publishers an edge

Article
Sep 15, 2021

We spoke with Jürgen Galler, co-founder and CEO at data management platform 1plusX, about how the use of AI by publishers can help them traverse these challenges.

The US Digital-Only Banking Revolution

The US Digital-Only Banking Revolution

Report
Sep 15, 2021

Digital-only banks—and neobanks in particular—have emerged as potent threats to incumbents, and many disruptors that could further shake up the US banking market loom large. But incumbents can still secure digital account holders by adopting digital best practices championed by challengers.

New DOJ Google lawsuit could accelerate Biden’s antitrust agenda

New DOJ Google lawsuit could accelerate Biden’s antitrust agenda

Article
Sep 08, 2021

The agency is reportedly considering issuing its second lawsuit into Google by the end of this year, this time accusing the company of monopolistic practices in its digital advertising business.

Apple and Google’s app store fee battle reaches a watershed

Article
Sep 01, 2021

South Korea's new laws make changes to Apple and Google app stores near inevitable: The US and EU won't be far behind, and mandatory 15% to 30% fees could soon be a thing of the past.

YouTube Premium will accrue 23.6 million US subscribers by year-end 2021

Article
Sep 01, 2021

There will be 23.6 million YouTube Premium subscribers by the end of the year, which is up a healthy 18% over 2020.

Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Article
Aug 27, 2021

The CEOs of top tech firms met with Biden to discuss US cybersecurity. Though cooperation may help, meaningful change will require legislation or the enforcement of mandatory security standards.

Siri, Alexa, and Google Assistant popularity varies across US age groups

Siri, Alexa, and Google Assistant popularity varies across US age groups

Article
Aug 23, 2021

Hey, Siri, show voice assistant user stats

Google shutters its Google Health division

Google shutters its Google Health division

Article
Aug 20, 2021

Google dismantles Google Health as Big Tech struggles to get their health endeavors off the ground: We unpack why Big Tech firms are having trouble operating as health tech firms.

Amid a hiring boom, Twitter and Silicon Valley face corporate culture challenges

Amid a hiring boom, Twitter and Silicon Valley face corporate culture challenges

Article
Aug 18, 2021

Twitter and other tech giants face corporate culture rifts: Reports of employee dissatisfaction at Twitter follow similar news from other major players, all during a tightening market for knowledge workers.

Canada Email Commerce 2021

Canada Email Commerce 2021

Report
Aug 17, 2021

The email inbox is valuable territory for marketers looking to guide consumers through the purchase journey.

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