Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google
Google, Facebook, and Amazon to account for 64% of US digital ad spending this year

Google, Facebook, and Amazon to account for 64% of US digital ad spending this year

Article
Nov 03, 2021

US digital ad spending will soar past $200 billion this year, marking 38.3% growth from 2020. The triopoly of Google, Facebook, and Amazon will make up 64.0% of all US digital ad spending this year, about the same share they possessed in 2020.

Canada Mobile Payments Forecast 2021

Canada Mobile Payments Forecast 2021

Report
Oct 29, 2021

Canadian mobile penetration and bank access have created a high-potential environment for both proximity and peer-to-peer mobile payments. But entrenched payment habits and monopolization have created a slow growth environment that will force providers to adapt.

UK Mobile Payments Forecast 2021

UK Mobile Payments Forecast 2021

Report
Oct 29, 2021

Proximity and peer-to-peer mobile payments are on the rise in the UK, thanks to high user adoption of mobile and banking. However, growth is slow, which means that wallet providers looking to crack the market will need to get creative.

US Connected Cars Forecast 2021

US Connected Cars Forecast 2021

Report
Oct 27, 2021

Connected vehicles are changing the nature of transportation and mobility. Players in the traditional automotive ecosystem—including retailers and marketers—are using the massive amounts of data connected cars produce to enhance brand loyalty, create new revenue streams, and drive business growth.

Walmart is determined to make SMS shopping happen

Walmart is determined to make SMS shopping happen

Article
Oct 19, 2021

Walmart tries SMS shopping again, this time backed by AI and customer data: It will use the same conversational commerce tech that helped make its voice-assisted shopping successful.

US Audio Advertising Forecast 2021

US Audio Advertising Forecast 2021

Report
Oct 11, 2021

Due to listener growth, advertisers no longer find digital audio advertising experimental.

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US adults’ trust in mass media further erodes

Article
Oct 11, 2021

Trust in mass media is down—but social media isn’t a perfect alternative: Media confidence is highly split on partisan lines, and using social media for news can reproduce the same problems.

Google’s axing of Plex gives banks a reprieve and BaaS players reasons to worry

Article
Oct 05, 2021

After a leadership change and multiple delays, the tech giant won’t offer co-branded bank accounts through its digital wallet. But its Plan B could be a problem for banking as a service firms.

The future of Google Search is visual

Article
Oct 01, 2021

The future of Google Search is going to be visual: The updates will make it increasingly difficult for competitors to make inroads.

Advertisers report low confidence in most digital ad channels

Article
Sep 17, 2021

Advertisers aren't confident that their digital ads are working: A shift to digital channels in 2020 coincided with changes to tracking and privacy that have shaken advertiser faith.

Has Big Tech learned its smart glasses lesson since Google Glass?

Article
Sep 17, 2021

Nearly 10 years after the failed Google Glass launch, Facebook and other device makers are trying, once again, to make smart glasses mainstream.

How using AI to create predictive insights can give publishers an edge

Article
Sep 15, 2021

We spoke with Jürgen Galler, co-founder and CEO at data management platform 1plusX, about how the use of AI by publishers can help them traverse these challenges.

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