The news: USA Today announced it will be shifting to a subscription model for many of its stories, the last major national news outlet to make the change. According to the publisher, exclusive investigations, visual explainers, some news analysis, and “immersive storytelling” will go behind the paywall, while the rest will remain free to read.
What this means: It’s a necessary survival move on USA Today’s part.
Key stat: While ad revenues drop, we forecast US digital newspaper subscription revenues will cross the $1 billion mark this year, hitting $1.12 billion. By 2024, we expect that to grow to $1.53 billion, split among 25.7 million total subscriptions.