The news: AI, value, wellness, and Gen Alpha all factored prominently into a recent survey of international travelers in Mastercard’s Travel Trendline report, written in partnership with The Harris Poll.
AI. Travelers are leaning on AI to reduce the headache of budgeting and booking travel plans.
Currency. Travelers are chasing affordability but are also open to payment alternatives.
Solo trips. Travelers are committed to going stag—35% would consider going alone on international adventures.
Wellness. Traveling for health benefits is popular.
Gen Alpha. Parents of Gen Alpha are letting their kids influence international travel destinations.
Implications for payment providers: Consumers turning to travel portals connected to issuers or other payment platforms are anticipating agentic solutions for their travel discovery and booking. Travel portals should emphasize the value consumers are getting on points or miles, as vacationers prioritize affordability during economic uncertainty.
Connect with current international travelers by striking up partnerships with hotels or accommodation providers that offer wellness program packages or activations, especially in locations that help their money go further after exchange rates.
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