The top 15 mobile apps for US smartphone app users

Article by Sara Lebow  |  Aug 12, 2021
Download
The top 15 mobile apps for US smartphone app users
Share
Topics
Mobile Apps
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

YouTube is the most popular mobile app among US adults who use apps on smartphones. Some 72% use the digital video platform on those devices and 63% browse Facebook. Practical apps Google Maps, Gmail, and Google Search each capture more than half of US adult smartphone app users.

Top 15 Mobile Apps Among US Smartphone App Users, June 2021 (% reach)
E-Mail ChartDownload

More like this:

Related Charts & Analysis

Health apps have to publicize data breaches, but that won’t stymie consumer uptake
Article
Health apps have to publicize data breaches, but that won’t stymie consumer uptake
Healthcare Data Privacy 2021
Report
Healthcare Data Privacy 2021
Apple must allow other in-app purchases after legal tussle with Epic
Article
Apple must allow other in-app purchases after legal tussle with Epic
Epic v. Apple ruling forces Apple to loosen App Store payment restrictions
Article
Epic v. Apple ruling forces Apple to loosen App Store payment restrictions
Driving engagement with analytics in a flourishing mobile app economy | Sponsored Content
Article
Driving engagement with analytics in a flourishing mobile app economy | Sponsored Content
The Power of Amazon
Report
The Power of Amazon
How time spent on smartphones is changing, why Apple's on fire, and new app store rules
Audio
How time spent on smartphones is changing, why Apple's on fire, and new app store rules
Apple and Google’s app store fee battle reaches a watershed
Article
Apple and Google’s app store fee battle reaches a watershed
New interest in regulating dark patterns highlights evolving debate over online consent
Article
New interest in regulating dark patterns highlights evolving debate over online consent
Apple settles antitrust case, letting US developers tell users about non-App Store payments
Article
Apple settles antitrust case, letting US developers tell users about non-App Store payments
Bipartisan bill targets Apple and Google’s anticompetitive app store policies
Article
Bipartisan bill targets Apple and Google’s anticompetitive app store policies
US asset management app downloads skyrocketed in H1 2021
Article
US asset management app downloads skyrocketed in H1 2021
Mobile gaming’s $1 billion club has grown tenfold since 2016
Article
Mobile gaming’s $1 billion club has grown tenfold since 2016
Over 350K digital health apps are flooding the market—here’s how apps can stand out
Article
Over 350K digital health apps are flooding the market—here’s how apps can stand out
Mcommerce Forecast 2021
Report
Mcommerce Forecast 2021

Daily News

Spotify poised to overtake Apple Podcasts this year
Article
Spotify poised to overtake Apple Podcasts this year
Over 3 billion people worldwide are now digital video viewers
Article
Over 3 billion people worldwide are now digital video viewers
Most US industries see strong digital ad spending growth this year, as 2020’s roller coaster subsides
Article
Most US industries see strong digital ad spending growth this year, as 2020’s roller coaster ...
Retail media ads are well-tolerated among users—but increasing ad loads are a risk
Article
Retail media ads are well-tolerated among users—but increasing ad loads are a risk
3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your latest retail questions
Article
3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your ...
How the delta variant is changing behavior, ads during tragedy, and events in limbo
Audio
How the delta variant is changing behavior, ads during tragedy, and events in limbo
Amazon Business has grown about 50% each year since 2018
Article
Amazon Business has grown about 50% each year since 2018
Retail media goes beyond direct response
Article
Retail media goes beyond direct response
How neobanks are changing personal finance, banking subscriptions, and environmentally conscious banks
Audio
How neobanks are changing personal finance, banking subscriptions, and environmentally conscious ...
Digital grocery buyers have reached critical mass
Article
Digital grocery buyers have reached critical mass
Global time spent watching livestreaming video game content has nearly doubled since Q1 2020
Article
Global time spent watching livestreaming video game content has nearly doubled since Q1 2020
The Weekly Listen: Facebook's turning point, finfluencers, and digital ad feelings
Audio
The Weekly Listen: Facebook's turning point, finfluencers, and digital ad feelings
Where social media is taking AR, LinkedIn shuts down Stories, and authentic social commerce
Audio
Where social media is taking AR, LinkedIn shuts down Stories, and authentic social commerce
What makes a good retail website/app, palm-scanning technology, and 30-minute delivery
Audio
What makes a good retail website/app, palm-scanning technology, and 30-minute delivery
When it comes to non-TV video content, YouTube takes the crown
Article
When it comes to non-TV video content, YouTube takes the crown

Latest Reports

UK Digital Ad Spending by Industry 2021
Report
UK Digital Ad Spending by Industry 2021
Retail Media Advertising 2021
Report
Retail Media Advertising 2021
US Digital Grocery Forecast 2021
Report
US Digital Grocery Forecast 2021
Healthcare Data Privacy 2021
Report
Healthcare Data Privacy 2021
US Digital Ad Spending by Industry 2021
Report
US Digital Ad Spending by Industry 2021
The US Digital-Only Banking Revolution
Report
The US Digital-Only Banking Revolution
Global Mobile Messaging Forecast 2021
Report
Global Mobile Messaging Forecast 2021
The Power of Amazon
Report
The Power of Amazon
UK Mobile Banking Emerging Features Benchmark 2021
Report
UK Mobile Banking Emerging Features Benchmark 2021
Germany Digital Ad Spending by Industry 2021
Report
Germany Digital Ad Spending by Industry 2021
The Banking Heads of Digital Report
Report
The Banking Heads of Digital Report
US Out-of-Home Ad Spending 2021
Report
US Out-of-Home Ad Spending 2021
TV Ad Measurement 2021
Report
TV Ad Measurement 2021
Ad Targeting 2021
Report
Ad Targeting 2021
Canada Email Commerce 2021
Report
Canada Email Commerce 2021

Popular on Insider Intelligence

US Digital Grocery Forecast 2021
Report
US Digital Grocery Forecast 2021
Retail Media Advertising 2021
Report
Retail Media Advertising 2021
Healthcare Data Privacy 2021
Report
Healthcare Data Privacy 2021
Spotify poised to overtake Apple Podcasts this year
Article
Spotify poised to overtake Apple Podcasts this year
UK Digital Ad Spending by Industry 2021
Report
UK Digital Ad Spending by Industry 2021
Over 3 billion people worldwide are now digital video viewers
Article
Over 3 billion people worldwide are now digital video viewers
Most US industries see strong digital ad spending growth this year, as 2020’s roller coaster subsides
Article
Most US industries see strong digital ad spending growth this year, as 2020’s roller coaster ...
Retail media ads are well-tolerated among users—but increasing ad loads are a risk
Article
Retail media ads are well-tolerated among users—but increasing ad loads are a risk
3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your latest retail questions
Article
3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your ...
How the delta variant is changing behavior, ads during tragedy, and events in limbo
Audio
How the delta variant is changing behavior, ads during tragedy, and events in limbo
Amazon Business has grown about 50% each year since 2018
Article
Amazon Business has grown about 50% each year since 2018
Retail media goes beyond direct response
Article
Retail media goes beyond direct response
How neobanks are changing personal finance, banking subscriptions, and environmentally conscious banks
Audio
How neobanks are changing personal finance, banking subscriptions, and environmentally conscious ...
Digital grocery buyers have reached critical mass
Article
Digital grocery buyers have reached critical mass
Global time spent watching livestreaming video game content has nearly doubled since Q1 2020
Article
Global time spent watching livestreaming video game content has nearly doubled since Q1 2020

"Behind the Numbers" Podcast

The Weekly Listen: Facebook's turning point, finfluencers, and digital ad feelings
Audio
The Weekly Listen: Facebook's turning point, finfluencers, and digital ad feelings
Where social media is taking AR, LinkedIn shuts down Stories, and authentic social commerce
Audio
Where social media is taking AR, LinkedIn shuts down Stories, and authentic social commerce
How the delta variant is changing behavior, ads during tragedy, and events in limbo
Audio
How the delta variant is changing behavior, ads during tragedy, and events in limbo
How neobanks are changing personal finance, banking subscriptions, and environmentally conscious banks
Audio
How neobanks are changing personal finance, banking subscriptions, and environmentally conscious ...
What makes a good retail website/app, palm-scanning technology, and 30-minute delivery
Audio
What makes a good retail website/app, palm-scanning technology, and 30-minute delivery
The Weekly Listen: Facebook's Ray-Ban smart glasses, branded gaming, and getting noticed
Audio
The Weekly Listen: Facebook's Ray-Ban smart glasses, branded gaming, and getting noticed
Why Amazon is launching its own TV, Peloton apparel, and how lululemon is doing so well
Audio
Why Amazon is launching its own TV, Peloton apparel, and how lululemon is doing so well
D2C brands' next playbook, loyalty program expectations, and the significance of context
Audio
D2C brands' next playbook, loyalty program expectations, and the significance of context
Amazon delivers healthcare, price transparency, and Alexa's 'refill my prescription' feature
Audio
Amazon delivers healthcare, price transparency, and Alexa's 'refill my prescription' feature
Buying groceries online, secondhand marketplace apps, and virtual try-on technology
Audio
Buying groceries online, secondhand marketplace apps, and virtual try-on technology
The Weekly Listen: Life won't be the same, WhatsApp's GDPR fine, and is convenience king?
Audio
The Weekly Listen: Life won't be the same, WhatsApp's GDPR fine, and is convenience king?
Publisher takeaways, ads placed around news, and does targeting get too much credit?
Audio
Publisher takeaways, ads placed around news, and does targeting get too much credit?
Amazon's department store, Warby Parker's going public, and is the online shopping boom over?
Audio
Amazon's department store, Warby Parker's going public, and is the online shopping boom over?
Where Disney+ goes from here, MRC takes Nielsen's accreditation, and the future of Apple TV+
Audio
Where Disney+ goes from here, MRC takes Nielsen's accreditation, and the future of Apple TV+
The Weekly Listen: The attention recession, why shoppers like SMS, and is Peloton slowing down?
Audio
The Weekly Listen: The attention recession, why shoppers like SMS, and is Peloton slowing down?

Trending in United States

US Digital Grocery Forecast 2021
Report
US Digital Grocery Forecast 2021
Retail Media Advertising 2021
Report
Retail Media Advertising 2021
Healthcare Data Privacy 2021
Report
Healthcare Data Privacy 2021
Spotify poised to overtake Apple Podcasts this year
Article
Spotify poised to overtake Apple Podcasts this year
Over 3 billion people worldwide are now digital video viewers
Article
Over 3 billion people worldwide are now digital video viewers
Most US industries see strong digital ad spending growth this year, as 2020’s roller coaster subsides
Article
Most US industries see strong digital ad spending growth this year, as 2020’s roller coaster ...
Retail media ads are well-tolerated among users—but increasing ad loads are a risk
Article
Retail media ads are well-tolerated among users—but increasing ad loads are a risk
UK Digital Ad Spending by Industry 2021
Report
UK Digital Ad Spending by Industry 2021
How the delta variant is changing behavior, ads during tragedy, and events in limbo
Audio
How the delta variant is changing behavior, ads during tragedy, and events in limbo
Retail media goes beyond direct response
Article
Retail media goes beyond direct response
3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your latest retail questions
Article
3 new things in retail: Proximity mobile pay, Shopify goes big internationally, and we answer your ...
Digital grocery buyers have reached critical mass
Article
Digital grocery buyers have reached critical mass
Amazon Business has grown about 50% each year since 2018
Article
Amazon Business has grown about 50% each year since 2018
How neobanks are changing personal finance, banking subscriptions, and environmentally conscious banks
Audio
How neobanks are changing personal finance, banking subscriptions, and environmentally conscious ...
Global time spent watching livestreaming video game content has nearly doubled since Q1 2020
Article
Global time spent watching livestreaming video game content has nearly doubled since Q1 2020