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Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google
Account Opening in the Next Normal

Account Opening in the Next Normal

Report
Jun 17, 2021

Digital account opening is on the rise after a pandemic slump.

Apple throws advertisers a bone in iOS 15 SKAdNetwork update

Article
Jun 10, 2021

Apple placates mobile advertisers: iOS 15 will allow advertisers to get postback data directly from Apple, rather than going through an ad network—a huge help for marketers hungry for data in a post-IDFA world.

Shopify will continue its double-digit growth as ecommerce maintains momentum post-pandemic

Shopify will continue its double-digit growth as ecommerce maintains momentum post-pandemic

Article
Jun 09, 2021

Even as the U.S. starts to open up again, consumers are still shopping online, and Shopify, a leading commerce platform that lets merchants manage their online retail operations in-house, is well positioned to capture the growing online market as it continues to strike new partnerships.

US Sports Video 2021

US Sports Video 2021

Report
Jun 08, 2021

The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.

Appeals court nixes challenge to OCC fintech charter

Article
Jun 07, 2021

Judges toss New York’s fintech charter challenge: An appeals court panel overturned a ruling that let the state’s Department of Financial Services challenge the Office of the Comptroller of the Currency’s special-purpose charter—a credential that would permit tech giants to offer banking services.

Amazon emerges as the third digital ad giant, who's No. 4, and Netflix gaming

Audio
Jun 03, 2021

On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Amazon faces its first US government antitrust suit, and it certainly won’t be its last

Article
May 27, 2021

Amazon's antitrust debut: DC's lawsuit marks the company's first formal complaint by the US government—but with several probes ongoing and with Amazon continuing its rapid expansion, more suits are certain to come soon.

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Google locks in  health data deal with major health system HCA Healthcare

Google locks in health data deal with major health system HCA Healthcare

Article
May 26, 2021

Google gets health data deal with a top dog provider: The Big Tech co linked up with HCA Healthcare to boost its health records—though this cracks open another chance for Google to lock in its hold in healthcare, it’ll still contend with patient privacy concerns.

Roku’s rumored smart home expansion could accelerate smart device interoperability

Article
May 26, 2021

The connected TV giant’s focus on ad revenue and interoperability could give it an advantage over competitors like Amazon and Google in the smart home space.

Google’s Nest updates inch smart home industry toward a unified standard

Article
May 21, 2021

A new Nest update will make Google’s smart home devices compatible with the Matter smart home standard. The move could add momentum towards a push for a unified smart home ecosystem and presents Google with access to a quickly growing supply of smart devices.

US Mobile Payments Forecast 2021

US Mobile Payments Forecast 2021

Report
May 21, 2021

Mobile proximity and peer-to-peer (P2P) payments have hit the mainstream, thanks to a pandemic-driven upswing in digital payments that is set to last. This trend is leading providers to diversify their offerings and compete for share of the market.

Google and Shopify partner to unite 1.7M merchants with Google’s suite of services

Article
May 20, 2021

Google dives deeper into ecommerce with Shopify: The two companies have worked out an integration that will give Shopify's merchants easy access to Google's suite of features, contributing to its over 1 billion daily shopping journeys.

Google unveiled a new wearable operating system, teased 3D video calling, and set a timetable for quantum computing at I/O

Google unveiled a new wearable operating system, teased 3D video calling, and set a timetable for quantum computing at I/O

Article
May 20, 2021

Google I/O Day One: Wear OS, quantum computing, and 3D video conferencing were highlighted on the first day of Google’s annual developer conference.

In the UK digital ad market, format shifts have fueled duopoly dynamics

Article
May 13, 2021

The ad market in the UK suffered during 2020, but the decline in spending was only marginal as digital investment took up much of the slack. Indeed, the resilience of digital formats has been palpable amid the pandemic.

Duopoly still rules the global digital ad market, but Alibaba and Amazon are on the prowl

Duopoly still rules the global digital ad market, but Alibaba and Amazon are on the prowl

Article
May 10, 2021

The duopoly of Facebook and Google still dominates digital ad revenues worldwide, but a collective rival from the ecommerce industry is showing momentum.

Google’s threat to neobanks gains severity with Google Pay update

Article
May 03, 2021

Google’s update to Google Pay includes enhancements to its Google Plex bank account—as big tech companies dive into banking, it jeopardizes the value proposition of digital-only banks like Chime and Varo.

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