Google Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google
The US Digital-Only Banking Revolution

The US Digital-Only Banking Revolution

Report
Sep 15, 2021

Digital-only banks—and neobanks in particular—have emerged as potent threats to incumbents, and many disruptors that could further shake up the US banking market loom large. But incumbents can still secure digital account holders by adopting digital best practices championed by challengers.

New DOJ Google lawsuit could accelerate Biden’s antitrust agenda

New DOJ Google lawsuit could accelerate Biden’s antitrust agenda

Article
Sep 08, 2021

The agency is reportedly considering issuing its second lawsuit into Google by the end of this year, this time accusing the company of monopolistic practices in its digital advertising business.

Apple and Google’s app store fee battle reaches a watershed

Article
Sep 01, 2021

South Korea's new laws make changes to Apple and Google app stores near inevitable: The US and EU won't be far behind, and mandatory 15% to 30% fees could soon be a thing of the past.

YouTube Premium will accrue 23.6 million US subscribers by year-end 2021

Article
Sep 01, 2021

There will be 23.6 million YouTube Premium subscribers by the end of the year, which is up a healthy 18% over 2020.

Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Article
Aug 27, 2021

The CEOs of top tech firms met with Biden to discuss US cybersecurity. Though cooperation may help, meaningful change will require legislation or the enforcement of mandatory security standards.

Siri, Alexa, and Google Assistant popularity varies across US age groups

Siri, Alexa, and Google Assistant popularity varies across US age groups

Article
Aug 23, 2021

Hey, Siri, show voice assistant user stats

Google shutters its Google Health division

Google shutters its Google Health division

Article
Aug 20, 2021

Google dismantles Google Health as Big Tech struggles to get their health endeavors off the ground: We unpack why Big Tech firms are having trouble operating as health tech firms.

Amid a hiring boom, Twitter and Silicon Valley face corporate culture challenges

Amid a hiring boom, Twitter and Silicon Valley face corporate culture challenges

Article
Aug 18, 2021

Twitter and other tech giants face corporate culture rifts: Reports of employee dissatisfaction at Twitter follow similar news from other major players, all during a tightening market for knowledge workers.

Canada Email Commerce 2021

Canada Email Commerce 2021

Report
Aug 17, 2021

The email inbox is valuable territory for marketers looking to guide consumers through the purchase journey.

Google joins other Big Tech firms in slashing salaries for remote workers

Article
Aug 12, 2021

Internal pay calculators show some full-time remote workers could receive pay cuts up to 25%. Tech firms are divided over reducing compensation for remote work, which could result in competitors poaching top talent.

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The top 15 mobile apps for US smartphone app users

The top 15 mobile apps for US smartphone app users

Article
Aug 12, 2021

YouTube’s on top and on the go

The most impressive part of Google's Q2, YouTube's CTV ad offerings, and CMOs' budgets

The most impressive part of Google's Q2, YouTube's CTV ad offerings, and CMOs' budgets

Audio
Aug 09, 2021

On today's episode, we discuss Google's Q2 performance, how YouTube got on, and why the tech giant continues to accelerate. We then talk about YouTube improving its CTV ad offerings, what GDPR taught us about privacy upheavals, and why CMOs need to demonstrate the value of their work now more than ever. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

The Weekly Listen: Brands at the Olympics, when video equals linear, and thinking in 3D

The Weekly Listen: Brands at the Olympics, when video equals linear, and thinking in 3D

Audio
Aug 06, 2021

On today's episode, we discuss what brands are doing at the Olympics, when time spent on digital video might equal linear, Google's new privacy timeline, the significance of Square buying Afterpay, why marketers must start thinking in 3D, how to individually achieve “perfect productivity,” and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

3 new things in advertising: Amazon’s fine, YouTube’s new ad offerings, and Google’s search growth

Article
Aug 05, 2021

Read on for three new things to know from Insider Intelligence.

Amazon fined heavily for violating GDPR by using unconsented data for ad targeting

Article
Aug 03, 2021

Amazon fined under GDPR: The tech giant was fined €746 million for using consumer shopping data for ad targeting without consent—which doesn’t bode well for other Big Tech companies that are facing privacy-related scrutiny.

US B2B display ad spending share is poised to blast past search ads

US B2B display ad spending share is poised to blast past search ads

Article
Aug 02, 2021

Display ads like banners and graphics, which have historically been less of a priority than search ads for B2B marketers, took up a greater share of US ad spending than ever before in 2020.

Google beats ad growth expectations across search, YouTube, and Network

Google beats ad growth expectations across search, YouTube, and Network

Article
Jul 29, 2021

Google exceeds expectations: Based on Tuesday's earnings, we anticipate another upward revision of Google’s ad revenues in our US digital ad spending report, out this fall.

US B2B Advertising Forecast 2021

US B2B Advertising Forecast 2021

Report
Jul 29, 2021

According to our July 2021 forecast, 2023 will be a pivotal year for the US B2B digital ad market: Display will overtake search, mobile will surpass nonmobile, and the split between digital and traditional will near a tipping point just beyond our forecast period.

Facebook’s Q2 earnings could shed early light on the effects of iOS 14.5

Article
Jul 28, 2021

Facebook earnings: The company's Q2 earnings could shed light on the effects of Apple’s iOS 14.5 update, but it’s still on track to clear $100 billion in revenues by the end of the year.

The Weekly Listen: Bills to limit Big Tech, short-form audio, and why we buy things

The Weekly Listen: Bills to limit Big Tech, short-form audio, and why we buy things

Audio
Jul 23, 2021

On today's episode, we discuss five new bills that aim to limit Big Tech, whether short-form audio is next, Google's fine over its treatment of news publishers, why we buy what we buy, what to make of Disney+ subscriber growth hitting the brakes, how the world gets its caffeine, and more. Tune in to the discussion with eMarketer senior analysts Sara M. Watson and Jasmine Enberg and analyst at Insider Intelligence Blake Droesch.

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